30 hours over three days at the Anime Expo booth.
I worked every station. Greeter. Shelf stocker. Impromptu TCG judge. Cashier. Crowd control. Whatever needed doing.
You’ve already seen the videos of the lines and crowds. Those moments were exciting, but they didn’t tell the whole story.
IMO, the real story was watching people discover Azuki for the first time.
Thousands of people came through the booth. By the weekend, the crowd had shifted. More families, couples, and first-time visitors stopped to watch the trailer, browse the card showcase, gather around the demo tables, and take in the artwork.
From there, they discovered the manga preview, the TCG demos, and Arnold Tsang sketching live.
The product lines stayed steady, but the clearest signal wasn’t just what people bought. At one point, we moved the crowd-control ropes away from the store because the manga preview line had grown even larger. TCG demo sign-ups filled on day one, and people still waited an hour for a chance to claim a no-show spot.
Every hour, we watched families, couples, and friends finish their demos, smile, walk straight to the store, and buy starter decks for themselves and to bring back to their local. People who hadn’t heard of Azuki a few hours earlier were suddenly debating favorite cards, asking when they could read more, and talking deck strategy with people they had just met. Nobody needed convincing. They made up their own minds.
Friends brought friends back. Players taught strangers. OG community members stood shoulder to shoulder with the LA locals crew, helping new players feel like they belonged from the moment they sat down. They weren’t asked to help. They just did. Teaching games. Explaining strategies. Celebrating pulls. Making sure the next person had the same experience they once had.
That’s how communities grow.
Someone discovers something they love. They share it with someone else. That person shares it again. Little by little, the circle gets bigger.
Thirty hours later, I’m beyond exhausted, but those are still the moments I keep replaying. Every second was worth it.
Thank you to everyone who came by, asked questions, shared feedback, and made Azuki part of your Anime Expo experience.
If you’re curious or even skeptical, read the manga, play the TCG, meet the community, then judge for yourself.
There is so much more ahead.
Let’s keep growing the Garden together.
To stop public urination, Japanese neighborhoods mounted miniature torii gates on their walls. The Shinto shrine gates invoked religious fear, deterring men from relieving themselves on something that belonged to the gods.
It must be weird from the perspective of a tcg player who has just come across Azuki on the timeline. And you just see an army of blue checkmark pfps bull posting the game 😂😂