@CryptoGodJohn wild claim, but the real signal is how fast people adapt to paradigm shifts.
once the uncanny becomes normal, market and social structures reprice at lightspeed.
The real story here is not sports.
It’s distribution.
A new performance-enhancement economy is forming where:
→ elite athletes become live demonstrations
→ biotech companies become consumer brands
→ peptides become lifestyle products
→ and entertainment becomes the marketing funnel
Watch someone break a record.
Associate the result with the stack.
Sell the stack to the audience.
That is an entirely different business model from traditional pharmaceuticals.
And the scary part is that regulation, culture, and incentives are all shifting at the same time:
→ longevity investing exploding
→ optimization culture going mainstream
→ biohacking becoming normalized
→ AI accelerating drug discovery
→ governments discussing deregulation
The line between medicine, enhancement, and consumer products is starting to disappear.
We may look back at this moment as the beginning of “performance capitalism” becoming mainstream.
Threadguy thinks Peter Thiel’s Enhanced Games will be the saving grace for sports
“In my opinion sports are topped. The only way to take sports from a 9 to a 10/10 is to pull the bandaid off”
“Let the baseball players juice, let the NBA players wear spring insoles, let the football players take steroids… let em juice”