Clare

Communications student at University of Tampa, graduating in May, 2020🎉 Student account for #UTCOM350

[mg @_mgatt]

Waking up today during this quarantine

[Karen Freberg, Ph.D. @kfreberg]

Thank you, Clare! You all were a great class and you are very fortunate to have such a great #SMprof for your class. @ligova is one of the best!

[Clare @350Clare]

Big thanks to @kfreberg for speaking with our strategic social media class about the ins and outs of influencer marketing! #strategiccom #influencermarketing #utcom350

[Clare @350Clare]

Big thanks to the author of our class textbook @kfreberg for speaking with our class about the ins and outs of influencer marketing! #strategiccom #influencermarketing

[Clare @350Clare]

Just 10 minutes apart at Davis Island!! Man, the sunsets are always prettier in Tampa. @VisitTampaBay #unlocktampabay #utcom350

[Clare @350Clare]

What drew me to Tampa and made me stay? THE WEATHER. Where else can you do this year round? @VisitTampaBay #unlocktampabay #utcom350

[Clare @350Clare]

check out my local influencer reflection of Tampa’s very own, @HBPlantMuseum! Link in bio #Utcom350 #plantmuseum #hbplantmuseum

[Clare @350Clare]

Thank you @VisitTampaBay for the great tour and talk! Big take away: “don’t let your personal brand/preferences interfere with your company’s brand” #unlocktampabay #UTCOM350

[Clare @350Clare]

Gorgeous view from @VisitTampaBay office!! Learning about their target audience, content strategy and social media reach! #unlocktampabay #UTCOM350

[Clare @350Clare]

@ligova #UTCOM350

[Clare @350Clare]

@ligova Although reach is an important social media tactic, engagement measures how many people are interacting with your content. Brand awareness and flow of traffic to page can be aligned with engagement.

[Clare @350Clare]

@ligova Using a social media content calendar is an important part of strategic planning. It helps the company plan out and organized how and when they are going to execute their plan, and allows for posts to be posted during peak hours. #UTCOM350

[Clare @350Clare]

@ligova The brand voice of @Wendy‘s is witty and funny. Their tweets and responses generate huge amounts of buzz and attracts the attention of young adults #UTCOM350

[Clare @350Clare]

@ligova the most challenging aspect of creating a strategic plan is the planning portion. there are so many things you have to take into account from target audience, demographics and platform use to tactics and making sure your message will memorable. #UTCOM350

[Clare @350Clare]

@ligova Having a strategic plan for social media insures you are focused on the objectives or goals set, whether that be brand awareness or a call to action. Another reason why it’s important is that it helps to create clear, organized and engaging content for users. #UTCOM350

[Clare @350Clare]

Another important aspect in #whythingsgoviral with @shockallocca is #communityparticipation, as the public decides what is popular.
#Tedtalk #UTCOM350

[Clare @350Clare]

The amazing thing with social media these days is that nobody has to give you permission or “green light” your idea #Tedtalk #UTCOM350

[Clare @350Clare]

@TEDTalks @shockallocca talks about how taste makers or the indivual who introduces us to content has helped and triggered certain tweets, videos, and social media content to go viral
#whythingsgoviral #TedTalk
#UTCOM350

[Clare @350Clare]

Count me in!! #GhostAdventures

[Henry B Plant Museum @HBPlantMuseum]

@350Clare You might need to check back during Eerie Evening in October...who knows what you'll find?!?!

[Clare @350Clare]

Big thanks to @HBPlantMuseum for having our #UTCOM350 class! So awesome that the admission for a @UofTampa students is free, can’t wait to come back! 🤩🤓#HBPlantmuseum #Tampa #TampaBay