Jason Michaels

GM - Industries CMT (Comms, Media, Tech), Sports & Entertainment, & Pro Services at #marketing #strategy #AI #content #contentsupplychain

[Jason Michaels @50champ]

Content touches every part of the business. And it’s one of the few domains with structured, repeatable workflows that AI systems can actually execute against. Fix that layer and you increase throughput across the entire GTM engine. https://t.co/A3W4Cl51Jy #csc

[Jason Michaels @50champ]

Marketing isn’t evolving, it’s being reorganized. It’s a structural shift in who does the work and where it happens. More on how enterprises are reshaping marketing across in-house teams, composable stacks, and agencies. https://t.co/8Gr9rnH6LV #content #MOPs #creative #agency

[Jason Michaels @50champ]

When agents can create, assemble, and iterate at scale, the bottleneck isn’t creative: it’s the 20+ steps between brief and live assets. An effective agentic strategy for modern marketers centers on deploying a platform that executes specific JTBD. https://t.co/LmRltMHfWl

[Jason Michaels @50champ]

AI adoption within agencies will finally kill an industry-wide business model rooted in the price of time, not the value of great ideas. Yet, while selling hours makes agencies untenable, it is not clear what the new commercial model will be. https://t.co/luFZ5huBqZ

[Jason Michaels @50champ]

Securing openness: Nvidia is working with Cisco, CrowdStrike, Google, and Microsoft Security to bring OpenShell compatibility to their respective security tools, which would embed the guardrails into the broader enterprise security stack. https://t.co/7vtV9wnDFR #security #AI

[Jason Michaels @50champ]

"Asking better questions isn’t a technical skill—it’s a judgment skill. The leverage in AI comes from knowing what matters, what doesn’t, and what consequences might follow. That’s pattern recognition, and pattern recognition is built over decades. https://t.co/M2968LXZ37 #AI

[Jason Michaels @50champ]

Coding After Coders: The End of Computer Programming as We Know It: “We should be delighted when there’s 10 percent efficiency gains for the entire company. That’s freaking bonkers!” https://t.co/oYhO7IayI5 #code #vibe #apps #AI

[Jason Michaels @50champ]

Micro and macro: "Your expectations of me are living week by week. My expectation of myself is almost more shot by shot." https://t.co/Y7gFT8MMEz #sport #thework

[Jason Michaels @50champ]

Agentic AI can triple marketing ROI, speed, and volume. These outcomes often translate to 5% to 10% incremental top-line growth and 15% to 20% cost efficiencies across spending, creating a self-funding transformation that fuels further change. https://t.co/NIzVGObsnI

[Jason Michaels @50champ]

Marketing still runs on a legacy of organizational diagrams designed for the old world. But the systems that now drive content production, distribution and optimization already behave as a single, interconnected machine. https://t.co/TeoSpp4fe9 #CMO #content #marketing

[Jason Michaels @50champ]

The New ABCs Of Marketing Help Define The Future Of Content: As AI accelerates and agentic systems begin to orchestrate more digital journeys, machines are simultaneously content creators and a primary content consumption audience. https://t.co/09sSex72KM #CMO #content #marketing

[Jason Michaels @50champ]

More than half of US adults use generative AI tools like ChatGPT for searches, and 87% of marketing chiefs say their board or CEO has asked them to create an AI search response strategy. Next step: use an execution engine to remedy/optimize, like Gradial. https://t.co/UXS1z6bK4K

[Jason Michaels @50champ]

A new generation of content operations leaders will emerge to adapt workflows and content strategy, modernize localization and taxonomy, guide subject matter experts, and transform professional content creators into modular content architects. https://t.co/05Z3HQK9lk

[Jason Michaels @50champ]

Agents Are Transforming the Marketer’s Role: For CMOs, the greater challenge is not adopting new tools but reshaping the teams, partners, and structures around them, ensuring that agentic AI becomes a source of scale, not fragmentation. https://t.co/NIzVGObsnI #marketing #CMO

[Jason Michaels @50champ]

CMT firms don’t need a sweeping overhaul to begin content operations modernization: they need three to five focused, high-impact use cases that deliver measurable results and clear KPIs. Prove impact early, create visible wins, and then scale the model. https://t.co/HdxGm1NRFK

[Jason Michaels @50champ]

Why new technologies don’t transform incumbent monoliths, but do transform buyer orgs: New ways of working are endemic to products like #Gradial and accelerate monolithic workflows for practitioners. https://t.co/WNCrJWaGYb #design #contentops #monoliths #CRM #figma

[Jason Michaels @50champ]

CMOs must rethink ownership, integration, and how to stay in control. A hybrid approach can help, with some technology taken in-house (though potentially operated by an agency), while other technology could be outsourced. https://t.co/3zykx2l6ge #AI #tech #marketing #ops

[Jason Michaels @50champ]

Orchestration: In this piece, I break down why tech, communications, and media CMOs must unify their stack, workflows, and teams, and how orchestrated web and campaign operations become the backbone of measurable growth. https://t.co/H3ffmAPEUd #content #automation #marketing

[Jason Michaels @50champ]

AI is forcing marketing to move toward modular, governed content systems. For CMOs and CIOs, the shift is treating content as shared infrastructure, enabling speed, scale, and control at the same time. https://t.co/Cu0mw5owLU #content #contentops #metadata #marketing

[Jason Michaels @50champ]

What CMOs Should Ask About an Agency’s Operating Model: Composability isn’t a threat to operating models; it’s what enables agencies to scale, evolve, and meet rising client expectations. https://t.co/uJHAiEZ5CZ #contentops #AI #composable #content