Welcome to adult marketing, where half the job is figuring out how to reach an audience you're technically allowed to have. Shadowbanning became our lifestyle, lol
Adult brands can have great content, a solid strategy and an engaged community… and still struggle with visibility because of platform restrictions.
Sometimes the algorithm decides your industry is the problem before you've even posted anything
That's our porny reality...
Happy Columbus Day, Indigenous Peoples’ Day, Día de la Hispanidad and Canadian Thanksgiving to everyone celebrating today! 🥂
Quite an interesting mix of holidays when you think about the history connecting them all. History certainly has a strange sense of humor 😅
XBIZ just covered why adult retailers still need human expertise when using AI to analyze data... 😅 AI is a fantastic assistant. But someone still needs to understand the business behind the numbers. https://t.co/hET6WX08Hb @XBIZ
You know, not every trending topic needs a brand reaction. Sometimes the smartest social media strategy is to read the room, enjoy the chaos... and keep your logo out of it 😅
I find it funny how brands obsess over reaching a fresh new audience, then completely forget about the customers who have been spending money with them for 15 years.
Acquisition is exciting; I get it, but loyalty still pays the bills...
Interesting, @Clips_dot_com just introduced subscriptions alongside individual clip sales.
From a marketing perspective, more ways to monetize also means more opportunities to understand what your audience actually wants.
(read on @XBIZ : https://t.co/3kFrHuh1hJ)
Adult brands spend a fortune producing content, then sometimes treat the marketing like an afterthought 🤷🏻♂️ Beautiful production, zero personality on social media.
Apparently, the audience is supposed to do the rest of the work ...
One thing the #adultindustry understood before a lot of mainstream marketing did: People don’t just pay for content, they pay for connection, access, personality and belonging.
Funny how the rest of the creator economy eventually caught up.