Lockdown Specbook: Campaign 5.
'Make Life hard for bacteria'
The original @OneMinuteBriefs idea was to advertise dentists, but looking back, the original felt too close to the Domestos campaign, so I changed the execution into something more suitable for a kids toothpaste.
All the ad agencies with their black lives matter ideas... First look in your ad agency and ask why there are no black people working there, and then ask yourself do black lives really matter to you? Or is it a gimmick eh?
Next time you’re writing something, don’t sit down like Old Unemployed Uncle Joe here and talk about YOURSELF and YOUR problems and what YOU need. Instead focus on how you can help the other person, and you’ll get a much better response every time.