Alan Gonsenhauser

The 11-time #CMO Preferred by #PrivateEquity ■ 150+ CMO Coach ■ Ignite Growth @SaaS & Enterprise Software + #Health Tech ■ #FractionalCMO ■ #InterimCMO ■

[Alan Gonsenhauser @agonsenhauser]

Top CMOs in PE-backed companies make growth predictable by understanding pipeline coverage and removing the mystery from marketing. They explain marketing's value to boards and sponsors. #MarketingStrategy #PrivateEquity

[Alan Gonsenhauser @agonsenhauser]

Sales leaders asking for a perfect survey score is why feedback gets a bad rap. Honest feedback, even negative, is gold for business growth. Don't bias results; understand problems to improve. #CustomerFeedback #BusinessGrowth #Sales

[Alan Gonsenhauser @agonsenhauser]

Alan Gonzenhauser shares his journey from finance to marketing leadership, having served as CMO 7 times and coached over 150 leaders. He now runs https://t.co/90KhcT0Rmv, focusing on coaching, interim CMO roles, and go-to-market strategy. #CMO #MarketingLeadership #B2B

[Alan Gonsenhauser @agonsenhauser]

Comp plans drive behavior. Organizations need to align on desired actions—remarkable customer experience, retention, growth, and advocates—and reflect these in their compensation structures. #SalesStrategy #CustomerExperience

[Alan Gonsenhauser @agonsenhauser]

Your best salespeople? They're your customers. Advocates drive organic revenue without constant selling. Fred Reichheld's 'earned growth' metric combines net revenue retention with new business from referrals. #CustomerSuccess #Growth

[Alan Gonsenhauser @agonsenhauser]

NPS is more than a vanity metric; it's a driver for continuous improvement. Organizations that ignore feedback or fail to act on it build 'customer debt,' leading to churn and negative brand perception. #CustomerFeedback #BusinessStrategy

[Alan Gonsenhauser @agonsenhauser]

Hi! I'm attending CMO Super Huddle 2026. Let's start connecting with each other now. https://t.co/2St2QFlN7S

[Alan Gonsenhauser @agonsenhauser]

For clients, start by analyzing customer segments. Key ratios include win-loss (ease of acquisition), gross revenue retention (ease of retention), and net revenue retention (ease of growth).#CustomerSuccess #BusinessStrategy

[Alan Gonsenhauser @agonsenhauser]

Focusing on your top 3 priorities, not just being busy. This alignment is key for both business goals and employee development. And yes, AI is disrupting everything. #BusinessStrategy #AI

[Alan Gonsenhauser @agonsenhauser]

Check out the latest article in my newsletter: Your RevOps Has a Title. Where's the Charter? https://t.co/qnWp9AgItz via @LinkedIn

[Alan Gonsenhauser @agonsenhauser]

Looking to connect with marketing insights? Alan shares his newsletter, The Private Equity CMO Advisor, and his website, https://t.co/90KhcT0Rmv. Find valuable content to fuel your business growth. #MarketingTips #BusinessGrowth

[Alan Gonsenhauser @agonsenhauser]

Stop seeking the 'Cinderella candidate' with an exact experience match. True innovation comes from diverse thinking and cross-industry insights. #Innovation #Diversity #Leadership

[Alan Gonsenhauser @agonsenhauser]

Most people are 'ready, fire, aim'—acting before they're truly prepared. While this might work for personal experiments, it's a risky business strategy. Incentives deeply drive behavior, as changing them can cause significant disruption. #BusinessStrategy #Incentives

[Alan Gonsenhauser @agonsenhauser]

Most people are 'ready, fire, aim'—acting before they're truly prepared. While this might work for personal experiments, it's a risky business strategy. Incentives deeply drive behavior, as changing them can cause significant disruption. #BusinessStrategy #Incentives

[Alan Gonsenhauser @agonsenhauser]

For true growth, empower your teams with cross-functional experience. From finance to sales, diverse roles build a stronger business acumen and foster better leadership. #CareerDevelopment #Leadership #BusinessGrowth

[Alan Gonsenhauser @agonsenhauser]

AI excels at convergent thinking, but breakthrough ideas come from divergent thinkers. Organizations need these 'questioners' to avoid disruption, even if they challenge the status quo. Embrace neurodiversity for innovation. #AIDisruption #InnovationCulture #DivergentThinking

[Alan Gonsenhauser @agonsenhauser]

Focusing solely on initial sales can lead to hidden debt. If customers churn and don't grow, you're not building sustainable growth – you're accumulating debt. #BusinessGrowth #SalesStrategy #CustomerRetention

[Alan Gonsenhauser @agonsenhauser]

Identify your Ideal Customer Profile (ICP) by analyzing win-loss, gross revenue retention, and net revenue retention ratios. Then, assess external market attractiveness and internal capabilities to pinpoint segments where you can truly excel. #SalesStrategy #BusinessGrowth

[Alan Gonsenhauser @agonsenhauser]

Advocating for a customer-centric approach early in a company's journey makes jobs easier, retains more customers, and drives organic growth—leading to better financial results. #CustomerJourney #MarketingStrategy

[Alan Gonsenhauser @agonsenhauser]

C1. Startup: Achieve problem-market fit by experimenting to find what customers will pay for. 2. Scaling: Reach product-market fit, focusing on processes to grow. 3. Platform: Attain platform-market fit, with most sales coming from existing customers. #StartupTips #BusinessGrowth