๐ง๐ต๐ฒ ๐ฎ๐ฌ๐ฎ๐ฒ ๐ฌ๐ผ๐๐ง๐๐ฏ๐ฒ ๐๐ฑ๐ ๐ฆ๐๐ฟ๐ฎ๐๐ฒ๐ด๐! ๐ (๐๐๐น๐น ๐ง๐ฟ๐ฎ๐ถ๐ป๐ถ๐ป๐ด)
After spending over $7.7 million of my own money on YouTube ads (yes, MY money, not client spend) & helping our clients collectively generate hundreds of millions in revenue from YouTube, I've mastered how to scale YouTube Ads to generate consistent leads & clients!
And this year, in 2026, Google has fully injected AI directly into YouTube Ads - and it's changing EVERYTHING.
Demand Gen campaigns have been rolling for about a year now & we're seeing incredible results for us & our clients when they're set up the right way.
This is a MASSIVE opportunity if you know how to leverage it!
^ And it could be a massive problem if you're not preparedโฆ
That's why I wanted to create this post & video training that breaks down our complete 2026 YouTube Ads Strategy!
Ungated, No Optin, Just Pure Value! ๐ฏ
YouTube has 2.49 billion users, & while more marketers are catching on to YouTube ads (partly because I've been shouting about it for over a decade ๐), it's still a relatively blue ocean compared to other platforms.
Here's a question I like to ask: If Google's AI can literally drive a car with Waymo (yes, Google owns those self-driving cars), do you think they can create an AI that helps you reach more of your ideal clients? Absolutely.
Here's my 3-part Alpha-AI YouTube Ads Strategy that's collectively generated over $300 million for us & our clients:
๐ญ. ๐ง๐ต๐ฒ "๐ฉ๐ฎ๐น๐๐ฒ-๐๐ฑ" ๐๐ฟ๐ฎ๐บ๐ฒ๐๐ผ๐ฟ๐ธ
The biggest mistake entrepreneurs & marketers make with YouTube ads is providing NO real value in the ad.
Think about it - you don't want to receive an empty box from Amazon. And that's exactly what most ads feel like!
People on YouTube are there to either be entertained or LEARN - & we want to tap into that learner's mindset!
This is one of the biggest opportunities with YouTube Ads - reaching people with INTENT when they're actually looking to Learn (& then showing them how you can help them!)
Your ad needs three key components:
๐๐ผ๐ผ๐ธ (15-30 seconds): This is where you must capture attention FAST. You have about 5 seconds before they can click "Skip Ad" - make it clear why they should keep watching. Think of your viewer like a goldfish with a 6-second attention span!
๐๐ฑ๐๐ฐ๐ฎ๐๐ฒ (1-2 minutes): This is where you deliver real golden nuggets that provide actual value to the viewer. This is the key to the "Value-Ad" & will make your ads convert better! A lot of ads these days are too short & people wonder why they're not converting - on YouTube, people are there to LEARN, so give them something worth learning!
๐๐ฎ๐น๐น ๐๐ผ ๐๐ฐ๐๐ถ๐ผ๐ป (30-45 seconds): Make the next step crystal clear & make it easy & compelling for them to take action. Usually, we've found sending to a free video conversion training works very well!
Fun fact: I almost deleted the first video ad that ended up making me over a million dollars because I was 50 pounds heavier & self-conscious about how I lookedโฆ Seriously.
But authenticity beats production value every time & it doesn't matter what you look like or sound like - being seen as an Authentic Authority is what truly matters!
You can even use an iPhone & a gimbal to record your ad - we've actually found that fancy equipment can take away from your message because it feels less authentic!
๐ ๐ก๐๐ช ๐ถ๐ป ๐ฎ๐ฌ๐ฎ๐ฒ: ๐๐ ๐๐ฑ ๐๐ผ๐ผ๐ธ๐ (๐ง๐ต๐ถ๐ ๐ถ๐ ๐ฎ ๐๐ฎ๐บ๐ฒ-๐๐ต๐ฎ๐ป๐ด๐ฒ๐ฟ!)
Right now, 6 of our top 10 YouTube ads have an AI ad hook at the beginning of them - & it's producing incredible results!
We're using tools like Google Veo 3 to create visually stunning AI-generated video hooks at the beginning of our ads.
But here's the KEY insight - & I need to caution you here because there's a right way & a wrong way to do this:
We tested 3 types of ads:
โ 100% AI Generated Ads - WORST performer
โ Traditional Talking Head Ads (No AI) - Average performer
๐ Hybrid AI Ads (8-second AI hook + You speaking to camera) - BEST performer!
Here's why: AI captures attention incredibly well, but it doesn't build TRUST. So having an 8-second AI hook at the beginning captures attention & stops the scroll, then cutting to YOU speaking to the camera builds the trust that converts viewers into clients!
It's the best of both worlds - AI for attention, YOU for trust.
๐ฎ. ๐ง๐ต๐ฒ "๐๐น๐ฝ๐ต๐ฎ-๐๐" ๐ง๐ฎ๐ฟ๐ด๐ฒ๐๐ถ๐ป๐ด ๐ฆ๐๐ฟ๐ฎ๐๐ฒ๐ด๐
This is where things get EXCITING! The term "Alpha-AI" actually comes from the stock market concept of "seeking alpha" - getting returns that are better than the baseline. Just like Wall Street quants train algorithms to find the best trades, we're training Google's AI to find YOUR ideal clients!
Beyond basic demographics (Pro Tip: You can target by household income on YouTube - something Facebook & Meta DON'T offer! This is huge for high-ticket offers!), there are three targeting strategies you can use:
๐๐ผ๐ผ๐ด๐น๐ฒ ๐ฃ๐ฟ๐ฒ-๐ ๐ฎ๐ฑ๐ฒ ๐๐๐ฑ๐ถ๐ฒ๐ป๐ฐ๐ฒ๐: In-market segments, affinity audiences, life events, detailed demographics & more.
๐ฅ๐ฒ๐๐ฎ๐ฟ๐ด๐ฒ๐๐ถ๐ป๐ด: Retargeting leads & website visitors. Also, if you have a YouTube channel, you're sitting on a GOLD MINE! You can retarget subscribers, viewers & people who liked your videos who haven't converted yet!
๐๐๐๐๐ผ๐บ ๐๐๐ฑ๐ถ๐ฒ๐ป๐ฐ๐ฒ๐: The secret weapon most marketers don't know about - where you can literally build your own perfect audiences to train Google's AI!
The key to our "Alpha-AI" Targeting strategy is actually creating your own custom audiences to train Google's AI on exactly who you're looking to reach with your ads.
Here are 3 key types of Custom Audiences you can create:
๐ญ. ๐๐๐๐๐ผ๐บ ๐๐ป๐๐ฒ๐ฟ๐ฒ๐๐ & ๐ฃ๐๐ฟ๐ฐ๐ต๐ฎ๐๐ฒ ๐๐ป๐๐ฒ๐ป๐๐ถ๐ผ๐ป ๐๐๐ฑ๐ถ๐ฒ๐ป๐ฐ๐ฒ๐
This is where you can build audiences based on ANY keyword! Unlike Facebook's interest targeting which limits you to their pre-defined interests, Google lets you create custom segments with ANY keywords you want.
For example, if you're selling fitness coaching, you can target people interested in weight loss programs, nutrition coaching, personal training - you simply input these keywords & YouTube/Google's AI finds people who have demonstrated interest in these topics across their entire ecosystem!
๐ฎ. ๐๐ผ๐ผ๐ด๐น๐ฒ & ๐ฌ๐ผ๐๐ง๐๐ฏ๐ฒ ๐ฆ๐ฒ๐ฎ๐ฟ๐ฐ๐ต ๐๐ป๐๐ฒ๐ป๐ ๐๐๐ฑ๐ถ๐ฒ๐ป๐ฐ๐ฒ๐
This is my FAVORITE audience type! You can target people based on what they've actively searched for on Google, YouTube & even Google Maps!
Imagine being a financial advisor & targeting people who have recently searched "How to save for retirement" or "Best investments for beginners" or "Retirement planning calculator"
When someone searches these terms, they're literally raising their hand saying "I need help with this!" - & YOUR ad appears the next time they're on YouTube!
Google is the largest search engine & YouTube is the second largest search engine - & you can target people who have searched on BOTH!
๐ฏ. ๐จ๐ฅ๐ ๐๐ณ๐ณ๐ถ๐ป๐ถ๐๐ ๐๐๐ฑ๐ถ๐ฒ๐ป๐ฐ๐ฒ๐ (๐ง๐ต๐ฒ "๐๐ผ๐บ๐ฝ๐ฒ๐๐ถ๐๐ผ๐ฟ ๐๐ฎ๐ฐ๐ธ")
This is the strategy that makes jaws drop at live events when I share it! You can actually target people who visit your COMPETITORS' websites - I call it ethically hijacking your competitor's traffic!
Simply enter the URLs of your competitors' sites & YouTube/Google will show your ads to people who visit these sites or similar ones. It's like installing your pixel + a lookalike on your competitor's website!
But here's a Pro Tip most people miss - you can ALSO target complementary sites, not just competitors! For example, I know people using funnel-building platforms or webinar software might be interested in YouTube ads. So I target those sites too. The possibilities are endless!
How is this possible? Because Google has access to more data than any company on earth:
- Google Chrome (one of the most popular browsers)
- Google Search (most used search engine)
- Google Analytics (installed on 52.6% of ALL websites)
- Gmail (there's a reason it's free!)
- YouTube (second largest search engine)
And can you guess what's installed on only 11.1% of websites?
Facebook. ๐ I'll let you draw your own conclusions thereโฆ
๐ฏ. ๐ง๐ต๐ฒ ๐๐ฒ๐บ๐ฎ๐ป๐ฑ ๐๐ฒ๐ป ๐๐ฟ๐ฎ ๐ถ๐ป ๐ฎ๐ฌ๐ฎ๐ฒ
The BIGGEST shift in YouTube Ads is Google's "Demand Gen" campaigns - & if you haven't adapted yet, you need to NOW!
Demand Gen is Google's unified approach that combines ALL YouTube ad formats into one powerful campaign type:
- Instream ads (the classic ads that play before videos)
- Infeed ads (appearing in search results & suggested videos)
- YouTube Shorts ads
- Discover ads
- Gmail ads
This means you can reach your ideal clients across Google's entire ecosystem with a single campaign! Google has fully embraced AI with this update, allowing the algorithm to optimize your ad delivery across all these placements automatically.
The key to winning with Demand Gen in 2026 is working WITH the AI, not against it. This means:
1๏ธโฃ Creating multiple ad formats (standard video, vertical shorts, images) from your core content - & now adding those Hybrid AI hooks we talked about!
2๏ธโฃ Feeding the AI high-quality custom audience signals (this is where our Alpha-AI targeting shines!)
3๏ธโฃ Leveraging first-party data whenever possible (porting conversions back into the ad platform for better optimization)
๐ฅ ๐๐ข๐ก๐จ๐ฆ ๐ฃ๐ฟ๐ผ ๐ง๐ถ๐ฝ: Turn OFF TV screen targeting in your campaigns! More & more people are watching YouTube on their TV, but we've found conversions aren't as high from TV viewers.
Turning off TV screens can give you a 5-10%+ lift on your conversions. Every bit counts!
We've been running Demand Gen campaigns extensively with our clients & are seeing incredible results when they're set up the right way!
I want to help you see the best success with your YouTube Ads so I've put 4 resources below to help you out!
๐ฐ ๐๐ฟ๐ฒ๐ฒ ๐ฅ๐ฒ๐๐ผ๐๐ฟ๐ฐ๐ฒ๐ ๐๐ผ ๐๐ฒ๐น๐ฝ ๐๐ถ๐๐ต ๐ฌ๐ผ๐๐ฟ ๐ฌ๐ผ๐๐ง๐๐ฏ๐ฒ ๐๐ฑ๐!
๐ญ. ๐ ๐ ๐๐๐น๐น ๐ฎ๐ฌ๐ฎ๐ฒ ๐ฌ๐ผ๐๐ง๐๐ฏ๐ฒ ๐๐ฑ๐ ๐ง๐ฟ๐ฎ๐ถ๐ป๐ถ๐ป๐ด ๐ฉ๐ถ๐ฑ๐ฒ๐ผ (attached to this post) - Completely free & teaches you how to leverage YouTube Ads to generate leads, clients & sales!
๐ฎ. ๐ ๐ ๐ญ๐ต-๐ฃ๐ฎ๐ด๐ฒ ๐ฎ๐ฌ๐ฎ๐ฒ ๐ฌ๐ผ๐๐ง๐๐ฏ๐ฒ ๐๐ฑ ๐ฆ๐๐ฟ๐ฎ๐๐ฒ๐ด๐ ๐ฃ๐๐ - A complete step-by-step PDF guide for my YouTube Ad strategy along with a full action checklist for setting up your ads https://t.co/sBnLFYhuHV
๐ฏ. ๐๐ฒ๐๐๐ผ๐ฟ๐ฑ๐ฆ๐ฒ๐ฎ๐ฟ๐ฐ๐ต - ๐ ๐ ๐๐ ๐๐ฑ ๐ง๐ฎ๐ฟ๐ด๐ฒ๐๐ถ๐ป๐ด ๐ฆ๐ผ๐ณ๐๐๐ฎ๐ฟ๐ฒ ๐ณ๐ผ๐ฟ ๐ฌ๐ผ๐๐ง๐๐ฏ๐ฒ & ๐๐ผ๐ผ๐ด๐น๐ฒ ๐๐ฑ๐ that builds AI Generated Audiences Automatically & syncs them directly to Google Ads in one click! https://t.co/2w47pTWBlc
๐ฐ. ๐ ๐๐๐๐๐ผ๐บ ๐ญ-๐ญ ๐ฌ๐ผ๐๐ง๐๐ฏ๐ฒ ๐๐ฑ ๐ฆ๐๐ฟ๐ฎ๐๐ฒ๐ด๐ ๐๐ฎ๐น๐น ๐๐ถ๐๐ต ๐บ๐ ๐ง๐ฒ๐ฎ๐บ - Schedule a Call with one of my Top YouTube Ads Advisors to map out a custom YouTube Ads Strategy for your Business: https://t.co/rPQE8j0MvB
There is so much opportunity with YouTube Ads in 2026 - AI has unlocked a whole new paradigm & I'm looking forward to helping you achieve your goals through the power of YouTube! ๐ ๐
Yesterday, I had the opportunity to share about ChatGPT Ads at Genius Network
I started my talk by asking the audience to โImagine if you got in early on Google Ads, Facebook Ads or YouTube Ads (like I did)โ & what that would have done for their businessโฆ
And then I shared that we have that exact opportunity right now with ChatGPT Ads!
Itโs not every day or even every year that a new advertising platform launches - let alone one that has the reach of over a Billion Users.
But this summer, that happened with the launch of ChatGPT Ads!
Thereโs a tremendous amount of opportunity to reach the 94.4% of ChatGPT users who have a Free or Go plan - and the businesses who seize this opportunity can jump into a blue ocean!
I love rooms like Genius Network because you always learn strategies that are on the cutting edge - and this time it was my turn to share!
But I also want to share that with any of you who are interested as well!
I put together a quick video breaking down ChatGPT Ads! If you want it, comment โChatGPT Adsโ
Because thereโs a limited window to be a first mover & the last time I got in early like this into an ad platform (YouTube) it transformed my life & business!
And now weโve got a new opportunity just like it with ChatGPT Ads! ๐
I'm Excited to announce that I'll be speaking at EPIC Marketing Summit by Stefan Ciancio, alongside some other incredible online marketers & entrepreneurs!
I spoke at his event last year as well & it was an amazing way to start the year off with an incredible group of people, sharing cutting edge strategies & building big things in the online marketing world!
It's also in a pretty cool / hip part of Miami (Wynwood) with tons of murals & a lot of character!
It's one of the first events I'm doing of 2027 & they're doing a super early bird discount (links below)
Also I heard there's going to be a Yacht for VIPs ๐โด
Hope to see you there!
YouTube is the Best Platform for AEO (Answer Engine Optimization) on All the Platforms - ChatGPT, Claude, Gemini & Grok
AEO is the new SEO & YouTube Videos are the new Optimized Posts!
#AI#AEO#marketing#SEO#business
Meta Muse AI is Not What You Think - Theyโre taking an entirely different strategy from Claude & ChatGPT.
Right out of the old Facebook & Instagram playbook.
#muse#ai#technology#meta#ainews
ChatGPT 6 Astra can now Track Everything You Do on Your Computer in the new Computer History Feature!
Does this give ChatGPT 6 AGI level awareness & performance?
Would you turn Computer History on in ChatGPT 6 Astra?
Turn Your LinkedIn into a Website with ChatGPT 6 Astra & this Simple Prompt!
Best ChatGPT 6 Use Case Prompt Turorial!
#AI#Marketing#ChatGPT#business#linkedin
When I was 12 years old I almost got cast for a TV show. I made it to 4 rounds of callbacks & then I was told I didnโt get the role.
That summer, instead of filming a TV series, I created a YouTube channel, AppFind, which ended up growing to 600,000+ subscribers, launching my YouTube marketing career & business.
When I didnโt get that TV role as a kid I felt disappointed. But what I didnโt know at the time was that the role was never meant for me.
Because if I got what I thought I wanted, I wouldnโt be where I am today.
God had a different plan for me & denying me what I thought I wanted at the time, led me down the path I was supposed to take to make me into who I am today.
So often it is that we look at the setbacks we have in life that on the surface may be disappointing. But itโs only in retrospect that we see how that shaped us into who we are today. And why things actually needed to happen that way.
Had I gotten that TV role as a kid, I wouldnโt have had time to create a YouTube channel that summer, which would have radically altered the path of my life. Because my business now, AdOutreach, which helps businesses with YouTube Ads & video marketing was built on the back of everything I learned from that YouTube Channel.
No Setback, No YouTube Channel, No AdOutreach.
Itโs really remarkable to think about it. How everything had to line up perfectly for me to be where I am right now.
And being grateful not only for all the successes, but also the setbacks which can be blessings in disguise.
A few years ago, I faced some big challenges in my business that at the time felt heavy & caused me to need to make some tough decisions and changes.
But looking back, I know now that those challenges shaped & forged me into the leader I am today & ultimately made my company far stronger & sustainable as an effect.
Who knows what would have happened if I kept going the way I was going before facing those setbacks, but what I do know is that there are many lessons I wouldnโt have learned - lessons I've applied to make AdOutreach stronger than before.
The further you are away from setbacks, the easier it is to see why things happened the way they did & how that affected where you are today.
My encouragement for you is whatever season youโre in right now - look back at the past challenges you faced, hurdles youโve overcome, doors that closed.
And examine how that very thing that in the moment felt like it was a setback - was actually a setup for where you are today.
Hereโs what MrBeastโs New Book Tells you about the Power of Video Marketing.
MrBeast released his new book with James Patterson โThe Most Dangerous Gamesโ and itโs already topping charts. Hereโs what this has to do with the power of YouTube Marketing.
#YouTube#MrBeast #contentcreator #business #marketing
The Algorithm is Only as Good as the Data You Feed It ๐ง
Your ad account isn't broken. It's obedient.
It's bringing you EXACTLY the kind of leads you trained it to bring youโฆ most entrepreneurs just have no idea they're the ones doing the training.
And if you're spending money on ads right now, this might be the most expensive thing you're getting wrong.
Here's what I mean.
YouTube / Google & Meta are running some of the most powerful AI on the planet. That AI has ONE job:
Find more people like the ones you call a "win."
That's it. That's the whole mission.
So the moment you tell it a "win" is anyone who fills out a formโฆ
๐ด Feed it every lead โ it studies your junk โ it brings you MORE junk.
๐ข Feed it your BEST leads โ it studies your buyers โ it brings you High Value CLIENTS.
Same platform. Same budget. Same targeting.
Completely different business.
I've spent over $7.7M+ of our own money on YouTube ads & a couple million more on Meta Ads (not client spend - MY money) & this is one of the biggest lessons that's come out of it:
The algorithm doesn't know what a quality lead is.
It only knows what you report back to it.
Most marketers optimize for the cheapest possible opt-inโฆ then complain the leads are garbage.
Of course they are! You just told the most powerful AI on the planet that your dream client is anyone with a pulse & an email address.
It went out & found you thousands of them. It did its job perfectly.
Junk in. Junk out. At scale.
๐๐ผ๐ ๐๐ผ ๐ฅ๐ฒ๐๐ฟ๐ฎ๐ถ๐ป ๐ฌ๐ผ๐๐ฟ ๐๐น๐ด๐ผ๐ฟ๐ถ๐๐ต๐บ (๐ฏ ๐ฆ๐๐ฒ๐ฝ๐)
๐ญ. ๐ฅ๐ฒ๐ฑ๐ฒ๐ณ๐ถ๐ป๐ฒ ๐๐ต๐ฎ๐ ๐ฎ "๐ฐ๐ผ๐ป๐๐ฒ๐ฟ๐๐ถ๐ผ๐ป" ๐บ๐ฒ๐ฎ๐ป๐
An opt-in is not a win. A low quality call that no shows isn't a win. A qualified booked call that shows up is a win. A closed client is a win. Optimize for the deepest event in your funnel that you have enough volume to feed.
๐ฎ. ๐ฆ๐ผ๐ฟ๐ ๐ฒ๐๐ฒ๐ฟ๐ ๐น๐ฒ๐ฎ๐ฑ ๐ฏ๐ ๐พ๐๐ฎ๐น๐ถ๐๐ - ๐ฎ๐๐๐ผ๐บ๐ฎ๐๐ถ๐ฐ๐ฎ๐น๐น๐
Every lead that enters our funnel answers a few extra questions & gets sorted instantly: Qualified, Unclear, or Unqualified. (This is the Dynamic Funnel I've shared before - it works like a traffic light ๐ฆ)
๐ฏ. ๐ฃ๐ผ๐ฟ๐ ๐ผ๐ป๐น๐ ๐๐ผ๐๐ฟ ๐๐๐ฆ๐ง ๐น๐ฒ๐ฎ๐ฑ๐ ๐ฏ๐ฎ๐ฐ๐ธ
Send your qualified calls & closed clients back to the platform as the conversion signal. Offline conversions on Google & YouTube. Conversions API on Meta.
Now the AI is studying your ideal clients instead of your tire-kickersโฆ & it goes hunting for more of the people who actually pay you.
^ This one change creates a MASSIVE boost to lead quality & ROAS ๐ฏ
๐ข๐ป๐ฒ ๐ช๐ฎ๐ฟ๐ป๐ถ๐ป๐ด ๐๐ฒ๐ณ๐ผ๐ฟ๐ฒ ๐ฌ๐ผ๐ ๐๐ผ ๐ง๐ต๐ถ๐
When you make the switch, your lead volume will drop & your cost per lead will go up.
Let it.
Cost per lead is a vanity metric. Cost per CLIENT is the business.
On a $5K offer, one qualified booked call is worth $750-$2,000 to you. I'll happily pay 3x more for a lead that's worth 10x more, every single day of the week.
And here's why this matters more right now than ever:
Everyone is obsessed with what AI can CREATE for them - the ads, the creative, the funnels.
Almost nobody is paying attention to what their AI is LEARNING from them.
The platforms get smarter every quarter. Whatever direction you point them, they run faster.
Feed it junk & it becomes world-class at finding junk.
Feed it your best clients & it becomes the greatest client-finding machine ever built - working for you 24/7. ๐
So stop asking "why are my leads so bad?"
Start asking "what have I been teaching the algorithm?"
๐ช๐ฎ๐ป๐ ๐ ๐ ๐ง๐ฒ๐ฎ๐บ ๐๐ผ ๐ช๐ฎ๐น๐ธ ๐ฌ๐ผ๐ ๐ง๐ต๐ฟ๐ผ๐๐ด๐ต ๐๐?
We've spent 10 years dialing this in across 3,000+ businesses & it's one of my favorite things to break down.
We can either run it for you (Agency style) or Set it Up & Teach you How to Run it Yourself (our Signature "Hybrid" style)
If you want to hop on a call with my team & see exactly how to set this up for your ads, comment "๐๐๐๐ข๐ฅ๐๐ง๐๐ " below & we'll reach out with the details! ๐
(Make sure you follow me too so we can actually reach your inbox)
But run the 3 steps either way. Your algorithm is learning something today whether you're intentional about it or not.
The only question is what you're teaching it.
Aleric
YouTube has Partnered with Amazon to Allow Creators to Automatically Tag Videos with Amazon Products!
But most people are missing what this actually meansโฆ
#youtube#contentcreator#technology#amazon#business
Today I spoke at the Author Business Summit on how to use YouTube Ads & Video Marketing to attract more leads & clients + promote your book! ๐ฅ ๐
Itโs so clear there is a lot of synergy between Video Marketing & Books - they both build Know, Like & Trust better than any other form of marketing! ๐ฏ
Thanks for inviting me to speak Chandler - it was a great event!
Books Change Lives.
And Video Marketing get them in the hands of the Right People! ๐