After a few years of declines – mostly due to the hangover from circa-2021 "metaverse mania," XR venture funding grew 117 percent last year.
https://t.co/ZgS83edOMo
After a few years of declines – mostly due to the hangover from circa-2021 "metaverse mania," XR venture funding grew 117 percent last year. What's behind the rebound? We examine the latest data from our research arm.
https://t.co/ZgS83edOMo
Continuing our AR marketing case studies, we dive into McDonald’s gamified challenge that prompted users to literally sing for their dinner.
https://t.co/pNfTxOjyWW
Continuing our AR marketing case studies, McDonald’s has not one but three campaigns to spotlight. We'll examine them one at a time, starting here with its gamified AR challenge that prompted users to literally sing for their dinner.
https://t.co/pNfTxOk6Mu
"We’ve seen the category grow as consumers opt for VR experiences over ownership. After a near-death experience in the Covid era, the category has rebounded." https://t.co/Lkg7SeE9Pv
32 percent of U.S. adults have tried VR according to ARtillery Intelligence's latest original survey research with Thrive Analytics.
https://t.co/lLYfG67zBC
https://t.co/lLYfG67zBC
32 percent of U.S. adults have tried VR according to ARtillery Intelligence's latest original survey research with Thrive Analytics. We break down the findings and strategic takeaways for XR players & proponents.