The original Dè Tha Dol? Tee is reduced until it goes.
Three words in Gaelic on a tee, made so people would ask what it meant.
Enough of them did that there's now a heavier version coming.
When that lands, this one is archived.
Dè Tha Dol? 🏴
The OG tee sold out last week. That’s one of the few times that’s happened, and I sat with a glass of wine for a bit and thought about it, which probably tells you the scale of this operation.
So here’s the remaster. Heavier cotton, drop shoulder, six colourways, the same three words.
It means what’s going on In Scottish Gaelic. It’s what you say here when you meet someone, and it isn’t always small talk. Sometimes it’s an actual question.
A portion of every sale supports the language it celebrates. One hundred pieces, then it’s archived.
Designed in the Outer Hebrides. Built for Scottish weather.
Link in bio.
Oh, and something else lands this weekend. You’ll need your voice for that one.
#WearableArt #ScottishGaelic #Streetwear #OuterHebrides
The OG Dè Tha Dol? Tee is now archived (sold out) in The Vault.
Heavier 260GSM cotton. Drop shoulder. Six colourways.
Tomorrow, 5pm.
#ScottishGaelic#OuterHebrides#Streetwear
The OG Dè Tha Dol? Tee is now archived (sold out) in The Vault.
Heavier 260GSM cotton. Drop shoulder. Six colourways.
Tomorrow, 5pm.
#ScottishGaelic#OuterHebrides#Streetwear
I’ve been saying for a while now, that the only thing that matters is whether the physical object matches what it looks like on a screen.
Blaine put it better than I ever have. He said the product actually conveys the premium it projects, and that a lot of designers can’t capture that.
And Eilidh said the thing I was hoping someone eventually would, that knowing the story behind it makes it better to wear.
#Streetwear
That’s the whole job. The object has to be real and the story has to be real. Everything else is a picture on a phone.
People around the world have worn these now. Glasgow, Lewis, Harris, Greece, Chicago, Patagonia. Their words, unedited, on the slides and on the site.
Thank you, all of you.
#ARTTEESHOW #WearableArt #HeavyweightTee #Streetwear #CustomerReviews
The original Dè Tha Dol? Tee is reduced until it goes.
Three words in Gaelic on a tee, made so people would ask what it meant.
Enough of them did that there's now a heavier version coming.
When that lands, this one is archived.
The original Dè Tha Dol? Tee is reduced until it goes.
Three words in Gaelic on a tee, made so people would ask what it meant.
Enough of them did that there's now a heavier version coming.
When that lands, this one is archived.
The Squad is complete.
Eight characters. Eight colourways. Every piece rebuilt on 260gsm heavyweight cotton.
100 per design, then archived for good. No reprints. Ever.
Full story in the Journal, link in bio. Built for the weight you carry. 🖤
#Streetwear
I set out to make a clothing campaign.
I ended up making a short film instead.
"The Surgeon" is about the invisible weight people carry before most of us are even awake.
Built for the weight you carry.
#Streetwear#AIFilm#Storytelling
I set out to make a clothing campaign.
I ended up making a short film instead.
"The Surgeon" is about the invisible weight people carry before most of us are even awake.
Built for the weight you carry.
#Streetwear#AIFilm#Storytelling
The Surgeon Clip.
Coming soon.
In the meantime, follow @ArtTeeShow on X (or elsewhere) to keep up with the latest drops, teasers and clips.
#Streetwear
The Surgeon Clip.
Coming soon.
In the meantime, follow @ArtTeeShow on X (or elsewhere) to keep up with the latest drops, teasers and clips.
#Streetwear
I started ARTTEESHOW. from the Outer Hebrides.
Not fast fashion. Not for everyone. Wearable art, 100 pieces, 260gsm built to last.
Wear one, you're a collector, supporting an artist, part of the Inner Circle. For the ones who carry more than they show. 🏴
#Streetwear