ARtillery Intelligence

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[ARtillery Intelligence @artilleryintel]

How Much Do Consumers Spend on XR? - AR Insider https://t.co/bdR2t5LEMd

[ARtillery Intelligence @artilleryintel]

How Much Do Consumers Spend on XR? - AR Insider https://t.co/bdR2t5LEMd

[ARtillery Intelligence @artilleryintel]

Is Vision Correction the Missing Link to Smart Glasses Adoption? - AR Insider https://t.co/FuzE2MwTwt

[ARtillery Intelligence @artilleryintel]

"Hardware comes first and leads in revenue share, which is then outpaced by software spend. This happens as a larger installed base of in-market hardware accumulates; and as software ARPU grows." https://t.co/gPwlHog4CW

[ARtillery Intelligence @artilleryintel]

"Passthrough AR includes devices like Quest 3 and Apple Vision Pro (and technically, any smartphone-based AR)." https://t.co/Nstu8tONS8

[ARtillery Intelligence @artilleryintel]

"the “spatial spectrum” deserves more nuanced analysis as there are varying growth curves across AR and VR, as well as their convergence in a new batch of passthrough-AR-based mixed reality devices." https://t.co/uNGK1ejkDm

[ARtillery Intelligence @artilleryintel]

“Enterprise VR revenue potential stems from broad applicability – everything from finance (data visualization) to manufacturing (safety training).” https://t.co/5CeHSBYsWj

[ARtillery Intelligence @artilleryintel]

"These factors continue to attract new users, which then attract developers. As game & app libraries build in this way, a virtuous cycle – or flywheel effect – gradually ratchets up the VR market." https://t.co/gjmspNbxha

[ARtillery Intelligence @artilleryintel]

"Beyond AR's appeal among creative professionals to have more dimension and creative capacity, there’s a real business case for immersive marketing." https://t.co/CytyeVpnxG

[ARtillery Intelligence @artilleryintel]

"Vision Pro's influence in moving AR markets could take time, given its price tag and long evolutionary path." https://t.co/w8n20tevn7

[ARtillery Intelligence @artilleryintel]

"The XR world is broad and contains several moving parts." https://t.co/uNGK1ejkDm

[ARtillery Intelligence @artilleryintel]

"Ray-Ban Meta Smartglasses (RBMS) set the bar for headworn devices that are supported by AI. Among other advantages, this limits reliance on graphical dimensionality as a selling point. " https://t.co/JnFA97wTxo

[ARtillery Intelligence @artilleryintel]

VR revenue: How much is being made today? What's the future outlook? And what are the strategic takeaways? https://t.co/5CeHSBYsWj

[ARtillery Intelligence @artilleryintel]

"There’s ample anticipation for AR glasses in the tech press and broader culture... but also a looming reality check." https://t.co/gPwlHog4CW

[ARtillery Intelligence @artilleryintel]

What did we learn in the last year in XR and what's the outlook for the next year? We break it down in part 2 of this ARtilery Intelligence report. https://t.co/w8n20tevn7

[ARtillery Intelligence @artilleryintel]

"AR as a Service" platforms enable companies to build AR for internal productivity (B2B), or for consumer-facing experiences (B2B2C). https://t.co/ZiFlVnVGVG

[ARtillery Intelligence @artilleryintel]

In addition to cyclical dynamics facing all tech startups, XR startups are impacted by a cycle of their own: the hangover from the metaverse hype cycle https://t.co/dRsX1ujtvb

[ARtillery Intelligence @artilleryintel]

How do consumers really feel about AR? In partnership with Thrive Analytics, we asked them directly. The result is Wave 9 of our AR consumer survey. https://t.co/FDyC5RjZfw

[ARtillery Intelligence @artilleryintel]

Headworn AR Global Revenue Forecast: 2024-2029 @arinsider https://t.co/hHYrDCcYz6

[ARtillery Intelligence @artilleryintel]

One of AR’s biggest revenue categories is marketing. We’ve projected it to grow from $6.1 billion in 2024 to $11.2 billion by 2029. https://t.co/CytyeVpnxG