Athan Didaskalou

“You’re born with 30,000 days to live. The best strategic planning I can give you is to think about that” ✈️ @July

[July @July]

Introducing Marina. Built for high summer, the kind of days that start at the beach and end somewhere better.

[Athan Didaskalou @Ath]

@rayn_ong How much CGT did you pay tho?

[Athan Didaskalou @Ath]

The biggest thing in luggage since wheels. Arriving Tuesday. @July

[Athan Didaskalou @Ath]

When was the last time you launched something that was a world-first….

Next week will be big!

[Athan Didaskalou @Ath]

All generated by ai in seconds. Using real product shots. The internet is going to be a wild place in no time. When anyone can do this in seconds, what content do I have to start making to stand out?

[Athan Didaskalou @Ath]

@aaronistan Done. Can’t wait.

[Athan Didaskalou @Ath]

How do I find this person and make an offer??

[Athan Didaskalou @Ath]

Fun moment. I served him at HQ store recently, he wanted a bag that he could take swimming and it would drip out and dry without smelling. He loved the everyday backpack and asked permission to modify. Just bumped into him at Allpress, he put air holes in the bottom. Says it’s (now) the best bag he’s ever had 🤣 💧

[Athan Didaskalou @Ath]

No big deal, just @shiyaoli and I with the @NAB CEO Andrew Irvine talking suitcases and dreams in our beautiful new Emporium store. True story, he's been a @July customer from way back, walked in with one of our first limited edition cases. Thanks to NAB for the support and holding all that caaasshhh for us.

[Athan Didaskalou @Ath]

Team day!

[Athan Didaskalou @Ath]

@jyesmith Pull the measuring tape out. Or put it in the cage to prove him wrong!

[Athan Didaskalou @Ath]

Coming from Australia, you don’t realise how in-the-future FSD really is until you land in US, rent a cybertuck, and it drives you around by itself all day. In awe. Can’t go back now. @elonmusk @Tesla

[Athan Didaskalou @Ath]

That @Waymo no driver thing is hard to get used to but very very cool

[Athan Didaskalou @Ath]

@amasad This is insanely good. Testing today

[Athan Didaskalou @Ath]

7월 한국 @July is in Korea! Popping up in Lotte Department Store, a stunning execution. Great work from Kevin and the team

[Athan Didaskalou @Ath]

🤣 I’d love to be 22 again too and apply for jobs.

[Athan Didaskalou @Ath]

Tennis team day to celebrate the team up! @July x @AustralianOpen

[Athan Didaskalou @Ath]

@Henri173 Maybe less

[Athan Didaskalou @Ath]

If you guess how many balls are in this case, you win the case! pretty easy actually, probably a 1 in 200 chance. https://t.co/5xSqbfcCI8

[Athan Didaskalou @Ath]

@reediredale @July @AustralianOpen They’re luggage stickers! https://t.co/I3YZ7NmoEk

[Athan Didaskalou @Ath]

The team up that Federer would have wanted. Excited to launch @July x @AustralianOpen this year, the world's first Tennis Carry On, take your racquet and balls with you on any trip. Dream status to do this with the one event I love going to every year. World first, world class. And best thing is, you can actually buy these from our stores in the next coming days, keep a 🎾 out.