AdMonsters

Global community of digital leaders passionate about ad technology and operations. Part of the @accessintel family.

[AdMonsters @AdMonsters]

44% programmatic revenue growth — without more traffic.

Andrew Byrd, on how The Guardian US boosted CPMs with PMPs, cleaner supply paths and signal-rich inventory.

Scale isn’t everything anymore.

🔗 Read: https://t.co/VnQcS7OnwX

#AdExchanger #Programmatic #AdTech

[AdMonsters @AdMonsters]

🚨 Happening TODAY | 1 PM ET

AI-powered ad selling is here.
Are publishers staying in control?Join AdButler + AdExchanger to learn how to boost yield + protect signals.

🎟️ Free
🔗 Register: https://t.co/uSCPleve1W

#AdTech #Publishing #AI

[AdMonsters @AdMonsters]

🎉 The 2026 Convergent TV Influence Awards Honorees are here!

Meet the trailblazers that are shaping the future of convergent TV—and join us as we celebrate them live at #ConvergentTVWorld on March 5 in NYC.

👉 See the full list: https://t.co/8NSD46H6ij

[AdMonsters @AdMonsters]

In Feb 2020, EssentiallySports had ~1M pageviews.
By May? 60M.

While others hit pause during COVID, they leaned in—covering The Last Dance, Fight Island, and the emotions fans were starving for. Growth favors the bold. https://t.co/PR2VCikwwu

[AdMonsters @AdMonsters]

❄️ ✨ Happy Holidays from the AdMonsters crew!

Thanks for being part of a year full of learning, connection, and innovation. We’re grateful for this amazing community and excited for what’s ahead.

See you in 2026! 🎉
#HappyHolidays #AdMonsters

[AdMonsters @AdMonsters]

Holiday traffic was up. CPMs didn’t tell the whole revenue story.
Why publishers are rethinking success metrics as discovery fragments across search, social, and AI — and what that shift means heading into 2026.
By Lynne d Johnson
https://t.co/5KhelUc2vI
#Publishers #AdOps #LTV

[AdMonsters @AdMonsters]

What did 2025 actually change for publishers?

Andrew Byrd + Chris Kane (Jounce Media) unpack ad load math, TIDs, fraud, SSP consolidation and the real impact of the Google antitrust trial.

Replay 👇
https://t.co/PNyfTaJB6P

[AdMonsters @AdMonsters]

California just passed the Opt Me Out Act — a browser-level, one-click data opt-out. Expect more users to go dark for targeting, lower CPMs, and a major pivot to contextual + first-party data. Mobile apps aren’t included… for now. https://t.co/hTbcD1wGUr

[AdMonsters @AdMonsters]

📣 Last call! Tomorrow is the Convergent TV Awards deadline — and the final day before prices rise $100.
Submit your best cross-screen work 👇
https://t.co/tq8Gdw3sjv

#ConvergentTVAwards #CTV #AdTech

[AdMonsters @AdMonsters]

Happening today at 1PM ET — and there’s still time to jump in! 🔥
Join us LIVE with Chris Kane as he breaks down 2025’s biggest ad tech moments.

Save your spot 👇
https://t.co/rCiLTckDYi

[AdMonsters @AdMonsters]

2026 publisher playbook, in 4 plays:
• Channels are shifting — go where your audiences are
• Redefine the open web for AI discovery
• Move revenue across channels
• Trust is your clear advantage

Q&A with Mediavine CRO Amanda Martin → https://t.co/LOJMB4R4Rr

[AdMonsters @AdMonsters]

AI is the new front door to the internet.
Michael Shang (StackAdapt) on:
• LLM gatekeepers
• Push vs. pull
• AEO replacing SEO
• Ads inside AI UIs
• Why testing nonstop matters
Read more: https://t.co/hN2MLAQiE2

[AdMonsters @AdMonsters]

The Convergent TV World 2026 sizzle reel is HERE. The new site just dropped — and here’s everything debuting this year: • Hosted Buyer Program • VIP Passes • Reverse Pitches • The Exchange • Convergent TV Awards
Watch + explore what’s ahead. https://t.co/Xndas1aOA3

[AdMonsters @AdMonsters]

The Convergent Media Era is here 🚀
Enter the Convergent TV Awards celebrating the work shaping cross-screen advertising.

🏆 Campaigns • 📊 Measurement • 💡 Ad Tech • 🛒 Commerce

Apply now ⬇️
Deadline: Dec 5, 2025
https://t.co/rc5aiPOQXz

[AdMonsters @AdMonsters]

Late ad payments choke publisher growth. BOMESI +AdGrid + Breakr’s SASA platform cuts cycles from 60–120 days to ~48 hours, helping diverse-owned pubs pay talent faster and scale sustainably. Real infrastructure change the industry actually needs. https://t.co/Prf5wBNTVt

[AdMonsters @AdMonsters]

AI in ad tech: total revolution or hype train to nowhere? 🚂🤖 The Yield Doctor says it’s both—incremental upgrades and some wild surprises. Just remember: when the bots glitch, they’re not the ones explaining it to the client—you are! 😏 #AdTech #AI https://t.co/cIjKUlwIEM

[AdMonsters @AdMonsters]

Is ad growth outpacing your ops team? 😬
Mark Donohue (https://t.co/PyuYlxR2J4) breaks down the 10 signs — laggy reporting, swivel-chair chaos, spreadsheet overload… you know the vibes.
Catch it early, fix it fast.
Full list: https://t.co/cECq3EI01c

[AdMonsters @AdMonsters]

Primis CRO Toar Mekaiten on the real AI shift for publishers:
• Less traffic, same # of sites
• Live/experiential still win
• Early AI partnerships > chatbots
Read more: https://t.co/k7j4wmzO8k

[AdMonsters @AdMonsters]

Hearst + Aditude = a programmatic power duo.

@lynneluvah digs into how collaboration turned into cash flow — with sharp insights from Hearst’s Michael Irenski and Aditude’s John Shankman.

Read it: https://t.co/RinmO6iwU3
#AdMonsters #AdOps #Programmatic #PublisherTech

[AdMonsters @AdMonsters]

2025 reshaped ad tech.
Join us Dec 3 as Chris Kane (Jounce Media) breaks down the biggest shifts — AI’s impact, DOJ vs. Google, TIDs & more.
Moderated by Andrew Byrd (AdMonsters). https://t.co/qHQM0HGUnF

#AdTech #Programmatic #AI #DigitalAdvertising #AdMonsters