AdNews

News, views and in-depth coverage from Australia’s most respected and trusted advertising, marketing and media industry title.

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Dentsu reform |​ ​IPG revenue | ​Metro TV ​| ​Cartology

If you missed the AdNews Monday newsletter https://t.co/4nGORdqehb

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" ... spidey senses have been tingling about AI since Chat GPT " @V8Sheppard ...
https://t.co/dovNWqL0J0

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Brands and influencers jump in as Threads blocks Twitter’s flight path
#advertising @Meta @instagram
@TheLastWhale
https://t.co/JwGtL2IY5V

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Intern sets @JetstarAirways marketing on fire

https://t.co/hu2lnRYXsL

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The 10 most creative and effective ads in Australia and NZ
#Advertising @Kantar
https://t.co/wpGtEKHeZ7

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Set ‘pottention’ in motion to maximise marketing efficiencies

https://t.co/wpFf9SKNIp

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The role of business as a responsible actor in society has gone beyond the age-old debates of shareholder versus stakeholder or purpose versus profit.

#advertising
https://t.co/INesI9zXwB

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The global advertising groups are adopting AI faster than many analysts predicted. It’s a form of arms race to be on top in a new industrial revolution.
#advertising @TheLastWhale @WPP @S4Capital @Omnicom @PublicisGroupe
https://t.co/ehnCrC2UPe

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News Corp reports a 2% fall in revenue to $US2.45 billion in the March quarter, ahead of market expectations, as returns from “improved” advertising were squeezed by currency fluctuations. @newscorp

https://t.co/F2alLfRtLv

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Foxtel’s total closing paid subscribers grew 6% to more than 4.5 million in the March quarter, according to numbers released by News Corp @Foxtel

https://t.co/S0F0lXSqu5

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Meet The Team - Salterbaxter's push for sustainability
https://t.co/GVpH0Uu2jI

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StackAdapt's co-founder on the adtech's growth and expansion into APAC
https://t.co/i4L4VWo8ZS

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oOh!media shares tank after ‘softening’ advertising report
#advertising @TheLastWhale
https://t.co/ku1x3TAUIF

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CMO perspectives: Why trust matters to IAG and the media channels the business relies on to convey it
https://t.co/SpFy3BlKKZ

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Data is driving a new level of sophistication in digital advertising
https://t.co/8tICb8LQpC

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Grant Blackley on his time at SCA and what's next
https://t.co/0eoV32weh7

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The Pistol's CEO on 12 years in the market and the future of digital
https://t.co/qvGJgYjTRx

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The jingle "How do you feel? I feel like a Tooheys" is back via @thinkerbellads for brewer Lion

@TheLastWord
#advertising
https://t.co/tqvMnKZaw8

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Meet The Team - This Is Flow's year of growth
https://t.co/YRvjK9SiZb

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oOh! brings on Renault as part of Broadsheet partnership
https://t.co/mJu9Mgycb0