@the_vp5 @GuidinglightNw @BladeoftheS That figure probably is made up, but its less about the design itself and more about the 'roll-out' i.e having to manufacture lots of different things with the new logo on, rather than the old...
@foxblade98 A friend of mine was the marketing director at Carlsberg in the UK. They would constantly run blind taste tests and Carsleberg and Export would always come out near the top. Moretti would mostly come out near the bottom. Branding is a powerful thing
@tomfgoodwin I can see this being the next iteration of 'view our helpful guides' from businesses. No chance of talking to someone, instead it will be DIY via their 'helpful assistant'
@Ben__Kruger They will, but not necessarily from you. Remaining front of mind is one way to ensure they think of you, and not a competitor when they need that product again. This can be done without discounting