Alexander Kesler

Serial entrepreneur with hands-on traditional and digital marketing experience in diverse industries.

[Alexander Kesler @alexanderkesler]

Last week, my second book hit the shelves.
In 2023, I published 250+ Best Practices for B2B Marketing Success. Since then, the landscape transformed dramatically. AI rewrote the rules, buyer behavior shifted, and the strategies that worked in 2022 demanded a complete refresh.
(1)

[Alexander Kesler @alexanderkesler]

To everyone who supported the first book and asked for more: this one's for you. Thank you for challenging me and each other.
(6)

[Alexander Kesler @alexanderkesler]

Last week, my second book hit the shelves.
In 2023, I published 250+ Best Practices for B2B Marketing Success. Since then, the landscape transformed dramatically. AI rewrote the rules, buyer behavior shifted, and the strategies that worked in 2022 demanded a complete refresh.
(1)

[Alexander Kesler @alexanderkesler]

Whether you're a first-year marketer working to prove yourself or a CMO navigating board expectations, this book meets you exactly where you are. Grab your copy today: https://t.co/aMfGUcZOv2
(5)

[Alexander Kesler @alexanderkesler]

Read my latest article, an instant best-read guide on AI:
Reimagine your B2B go-to-market strategy by harnessing AI not just for efficiency, but to unlock transformative, revenue-driving capabilities.
https://t.co/e0eEwtbtqt

[Alexander Kesler @alexanderkesler]

https://t.co/VNPB0JmK7u is recognized as a 2025 Inc. Power Partner Award winner: its 11th Inc. placement. This reflects the outcomes we deliver for our clients: help move from uncertainty to clarity with data-driven demand strategies. https://t.co/DJSDaCwvyo

[Alexander Kesler @alexanderkesler]

I was recently interviewed for an article on demand generation anti-trends.

My thoughts: “The current state of buying committees requires an approach that targets the entire buying committee at an account.”

Read more: https://t.co/eZPOlvpv2X

[Alexander Kesler @alexanderkesler]

For a limited time, get my best-seller for $0.99 - https://t.co/eTdShOUSPZ

"The book is a treasure trove of practical strategies and actionable insights. Covering everything from lead generation to retention, each tip is a gem that I've been able to apply directly to my work."

[Alexander Kesler @alexanderkesler]

Excited to announce the release of my first book: “250+ Best Practices for B2B Marketing Success."

https://t.co/L3dFZttQW0

I'm grateful for early endorsements from industry leaders.

If you're ready to take your #B2Bmarketing efforts to the next level, grab a copy today.

[Alexander Kesler @alexanderkesler]

First-party data is all the rage, particularly with the sunset of cookies by Google. Read my latest article, "3 Steps To Futureproof Demand Generation And Achieve First-Party Data Maturity."

https://t.co/H6QofWpzg5

[Alexander Kesler @alexanderkesler]

Excited to announce the release of my first book: “250+ Best Practices for B2B Marketing Success."

https://t.co/L3dFZttQW0

I'm grateful for early endorsements from industry leaders.

If you're ready to take your #B2Bmarketing efforts to the next level, grab a copy today.

[Alexander Kesler @alexanderkesler]

Check out my updated article with 3.5M reads and 1.9M shares: 25 Examples Of About Us Pages For Inspiration.

https://t.co/9tsCEWRhny

Discover what makes an exceptional About Us page to inspire your own design and content.

Thanks @sejournal for hosting!

[Alexander Kesler @alexanderkesler]

Check out my latest article in @sejournal, "How to Improve Lead Nurturing."

Here, I present what I have leveraged to improve lead nurturing efforts for B2B – starting with collecting demand intelligence to drive demand for your services.

https://t.co/qdxXqxODBK

#b2bdemandgen

[Alexander Kesler @alexanderkesler]

Does data intelligence that companies collect on buyers and accounts positively influence demand programs?

This guide showcases how to collect and analyze lead intelligence to optimize strategies and ensure ROI.

https://t.co/WIfPTGgaSH

#b2bmarketing #demandgeneration

[Alexander Kesler @alexanderkesler]

By far, the most popular piece this year by measure of consumption is this CMO Guide to Modern Content Syndication.

Discover how to engage new audiences, earn quality traffic, and generate demand in Q4.

https://t.co/H0NPraPumF

#b2bmarketing #b2bdemandgen #demand

[Alexander Kesler @alexanderkesler]

Thrilled about these 3 accolades for @INFUSEmedia_

- #2590 on the Inc. 5000 list - 7th time on the list overall
- Bronze Globee Award for our first-to-market Demand Accelerator
- 2023 Tech Cares Award for our commitment to CSR

Read more here: https://t.co/XKfYTnqfSd

[Alexander Kesler @alexanderkesler]

Incredibly proud to announce that @INFUSEmedia_ made the 2023 Inc. 5000 list for the 7th time.

Deepest appreciation to the team, whose determination makes it possible to grow & innovate, & to our clients & partners, whose loyalty has been the steadfast pillar of our journey.

[Alexander Kesler @alexanderkesler]

Looking for strategies to identify and engage qualified leads in your industry?

Read this case study to explore how INFUSE leveraged intent data & nurturing to generate 2-touch leads for ZEISS IQS's metrology solutions.

https://t.co/0pn5k5O9V7

#b2bmarketing #demandgeneration

[Alexander Kesler @alexanderkesler]

Proud to announce that @INFUSEmedia_ received a 2021 AVA Digital Platinum Award for #DigitalMarketing from the Assoc. of Marketing & Communication Professionals.

Honored to have supported businesses during #COVID19 when sales & marketing resources were squeezed.

Congrats team!