My 2025 wrapped
A year ago, I was a guy with skills but no clarity. Zero posting. Invisible. Unsure if my writing career was even viable.
Today?
I’m the EA + Copywriter of one of Africa’s most influential creators (@aproko_doctor)
I sat in the same room as @BillGates, @AlikoDangote, @Fosudo and many others at the @gatesfoundation Goalkeepers event in June.
(A year ago, I was in the NYSC camp).
→ Grew a founder’s LinkedIn from 40k to 130k+ in 8 months
→ Generated 6.9M impressions (523% increase)
→ Wrote video scripts that did over 500k in views.
→ Single post: 355k impressions, 15k+ likes, 1.5k comments
→ Ghostwrote multiple threads that trended here on X. Going to post more in 2026.
• Flew Interstate for the first time in a while.
• I attended:
→ @UNICEF_Nigeria Symposium
→ Policy strategy meetings
• Finished NYSC
• Planned and successfully held the AprokoNation Fiesta with the Aproko Doctor Global Team
• I managed everything:
Calendars, pitch decks, websites, LinkedIn/X accounts, YouTube content.
If it needed to be done, I did it.
• I did impact work that mattered:
→ Aproko Doctor Foundation: Where we screened hundreds for diseases
→ Volunteered on period poverty, education, and community health at NYSC
→ Served as Exco in @officialnyscng SDGs CDS during NYSC
• Sat in rooms where I’d ideally not have been a year ago (Thank you @aproko_doctor)
• Got my final year project work published in a recognised journal alongside the Dean of my former faculty (@UnilorinNGR), Prof Omajasola.
• Built skills:
→ Ghostwriting for founders, CEOs
→ E-commerce email marketing
→ AI prompting
→ At some point, I even learned a bit of design.
• Started gym in October. Quit November (E no easy😂)
• Struggled with identity
• Had hard conversations with myself
• Began unlearning some things that were holding me back and so much more.
I learned a lot about myself this year, I’m already grateful for 2026 in advance 🙏🏽.
My 2025 wrap 🌯
- First year in tech
- Built a personal brand from zero.
- Grew my X account from 100 followers to 45,000, close to 50k.
- Became more confident in myself.
- Stepped out more than I ever have in my life.
- My direction became clearer than it has ever been.
- Made my first 8 figures.
- Earned 7 figures consistently every single month.
- Moved from 700 naira to $15k+. Use to be a beggar😭🫣
- Launched my marketing agency.
- Started paying salaries.
- Secured brand partnerships.
- Got gifts from brands.
- Worked on world class projects in the US across fintech, travel, and entertainment as an email marketing specialist.
- Hosted Wednesday virtual events every single week without missing names, Struggles in tech as a freelancer.
- Over 100,000 people tuned in across X Spaces and other platforms.
- Coached People to land their first jobs, first clients, and first millions.
- Spent 3 to 4 million naira helping people, supporting positioning, and giving back.
- Personally gave out two laptops
With @TheQueenArit, we made it four laptops given to the community.
- Started a Telegram community with 1,000+ members and 5,000 applicants
- Built an X community from 0 to 3,000+ members
Named it “Broke Ones Will Rise Again”
- Spoke at my first tech event hosted by Mastercard and Jobberman.
- Became more visible across tech and business spaces.
- Built a freelance platform, currently on hold
- 4,000+ people joined the waiting list.
- Started building my startup app.
- Added weight and lost it. Took my health seriously.
- Multiple failed talking stages.
- Went to Lekki for the first time.
- Took an Uber for the first time.
- Tried new delicacies for the first time I went to chicken Republic for the first time.
- Bought more clothes and started dressing better. Now my ex talking stage wants to talk again. Lol 😂
- Received my first Valentine’s gift.
- Made more money in one year than my parents ever did.
- Celebrated my mum and dad’s birthdays properly.
- Went for my first Rave and Concert.
- Booked an apartment for the first time.
- unlimited data access for one year.
- partnered with the federal government and cleva to teach people.
Your life can change in one year 2025>>>>>>
As someone who partially grew up among European elite kids like him, this reminds me just how incredibly hollow some of them are.
For a quick background, I went to one of the poshest high schools in France (Janson de Sailly, for those who know) and, afterwards, to what was at the time - and probably still is - the most expensive undergraduate school in Europe (EHL in Lausanne, Switzerland).
Needless to say, many of my classmates were from unbelievably privileged backgrounds. Just in my classroom in Lausanne I had the son of a (very famous) Russian oligarch, the son of Italy's largest real estate developer and the son of Spain's largest real estate developer (funnily, the latter two were flat mates).
Another classmate of mine came from the richest family in Naples, Italy and - while we were at school - his father (known in Naples under the nickname "Il Sultano") got arrested for having bribed half of Naples's city council - which, if you know Naples, ought to tell you something.
These were the kids I was doing group projects on business ethics with (literally) 😅
Anyhow, my story, and probably my luck, was that - before going to high school in Paris - I was raised in very normal public schools in the South of France where my friends were anything but wealthy. Their parents were farmers and everyday workers.
Which means - and I'd come to realize this was very important in life - that it was easy for me to understand how big a mistake it is to see money as identity and meaning - and to confuse someone's net worth with their actual worth.
What really struck me at the time was the contrast with my "poor" classmates of earlier in my life. They couldn't define themselves by what they had - by definition - and this forced them to reach deeper for their identity: their skills, knowledge, humor, etc.
Rich kids can skip that entire process, and the tragedy is that most of them do: they reach for the readymade identity that money provides. I remember being incredibly frustrated by many of my classmates, like "ok, I get it, your dad is rich and you own a lot of nice things but who are YOU, what else is there?" The answer, more often than not, was nothing.
To be fair, there were exceptions. One of my classmates I was most impressed by came from one of Zurich's wealthiest families (which, if you know Zurich, means insanely wealthy) yet he was almost OCD in not showing he had money: driving the shittiest car imaginable, living in a small studio, etc. He was very intellectual, very contrarian, and clearly at war with the idea that his family's wealth ought to define who he was.
I only discovered who he actually was when I started my first company and he approached me to invest: to discuss the investment I went to one of his family homes, which it turned out was a literal palatial castle on the shores of Geneva lake. The guy had decided to live in a small rundown studio when he literally had a castle sitting empty a 5-min drive away.
THAT I was impressed by: it's easy to see that money isn't meaning when you don't have any. To see it when you have more than almost anyone - when everyone around you is organized around the opposite assumption - is much harder. But to actually live it, to choose the studio when you have the castle keys in your pockets - with no audience to applaud you for that - that shows real depth.
At the end of the day, I think, the real distinction isn't between rich and poor but between people who exist from the inside out and people who exist from the outside in.
Wealth just happens to make it incredibly easy to be the latter, to skip the work of becoming someone and settle for a borrowed identity that glitters from the outside but is hollow all the way through. A Potemkin village identity.
This is actually a real societal issue, and magnified by social media (with idiotic posts like this one 👇): the more "outside in" folks out there, the less people with genuine internal anchors, the more fragile everything becomes.
When you think about it, everything that genuinely matters in a society is built by people who think for themselves: they take the world in, pass it through something genuinely their own, and give back something that didn't exist before: an idea, a conviction, a stand.
Every reform, every invention, every act of moral courage in history came from someone with an internal anchor strong enough to resist the current. Remove those people and all you have left is the current.
This isn't new, by the way. Most ancient traditions warn against exactly this, from the Bible (the golden calf story) to Confucius, who built his entire ethics around the distinction between the exemplary person (the Junzi, 君子) - oriented around internal cultivation and righteousness - and the petty person (Xiaoren, 小人), oriented around profit and gain. The junzi builds himself from the inside, the xiaoren chases what's outside.
So please, do not make the mistake of being impressed by wealthy people flaunting their wealth. Don't focus on the glitter, focus on the hollowness it's trying to hide.
This question is very funny to me because the answer is very obvious.
We built a society that worships money, especially money without enterprise, then wonder we have a people that have zero morals.
Why should a young lady not accept money from a bandit, when she is not shamed for accepting money from a yahoo boy?
What's the difference?
The solution to the problem is simple, but not easy.
And it's shame.
If you stop rating and platforming people who are doing these horrible things, it will reduce.
For example, stop selling cars to fraudsters, stop renting houses to them, put even societal pressure and there will be change.
But of course, that requires principles and a willingness to "suffer" in pursuit of a greater good, something we as Nigerians have famously lacked.
So, until then, don't be suprised when kidnappers and bandits become your children's role models.
We said it when Yahoo started and today, everyone wants to be a "Pablo wire wire"
Give it a few years and your society's children will want to be a Sule Yellow.
Again, it's only a matter of time.
A smart business man like Jim Ovia would not have invested $5.5M into a business without promise.
To show promise, you need to have some concrete results with what you already have.
“Determination and passion” got him to the point where he got noticed by people with the bag 💰
Water should be the first thing you drink when you wake up in the morning. This is because your body has gone hours without fluids while you were sleeping. So, naturally, you’d be slightly dehydrated when you wake up, especially if your room was hot, you snored, or you slept with your mouth open. So please, drink water as soon as you wake up, even if it’s just 50cl. To make it easy, keep a standard bottle of @AquafinaNigeria by your bed. Wake up, clear the bottle, and thank me later.
Mbappé basically just called 95% of Twitter football fans out for never playing a real match in their lives. Imagining Cristiano Ronaldo scoring 900+ goals without insane natural talent, or Messi staying at the top for 20 years without hard work is actual brainrot. Let him cook.