Alifya✨

Community @beehiiv. Always building something to connect ppl. Writing more these days.

[Alifya✨ @alifyavaliji]

I have been keeping a secret that I can FINALLY share with you all!!!!!

I'm partnering with @beehiiv to lead their Community Product.

It's LIVE now. Released today at the Summer Release Event which was...truly something (link in comments if you want to watch).

I love 0-1 work.

AND I love it even more when it means I'm on a team enabling more connection in the world.

It is now possible for hundreds (thousands?) of diligent writers, podcasters, business owners, growth teams, and publishers to launch a community with a tool they already use.

We have tried *very hard* to make getting started easy, manage, engage with, and grow your community.

If you're thinking...thanks for the tool, but where do I even start...

The beehiiv team and I are here to support you.

How? via...
- Calls where we jam on your community strat
- Helping you launch it
- Being a thought partner to ensure the dials are set up so the community and members thrive
- Listening to your feedback (and doing something great with it)

ALL of the above are part of my role (can't believe I get to do this for work 🥹)

That's how much it matters to the team that YOUR community succeeds. And that your members genuinely love their experience too.

There are 1 million business reasons to make community a part of your strategy.

But what's really freaking exciting for me is the idea of *so many more* communities being available for a variety of humans to join, participate in, nerd out in, connect in.

So yes, I'm repping community with the incredible @beehiiv team with whom it has been a privilege to work with over the last month.

And I'll still keep supporting all kinds of community architects by sharing more about the work that goes into community. I also hope this means I'll connect with + learn from more of them (you??). DMs and comments open!!

Now, I shall return to the work. I think @denk_tweets 🐝 just DM'ed me 234 ideas. See you all around here more. 💕

[Alifya✨ @alifyavaliji]

Yeah I’m sold

[Elizabeth Gore @ElizabethGoreUS]

https://t.co/DsIRH9v5XD

[Alifya✨ @alifyavaliji]

@kaleighf and “actually” 🙂‍↕️

[halle @halleka_]

i'm pretty sure that the next generation of great marketers won't have a traditional marketing background at all (yes, i am biased)

subject matter experts tend to have strong perspectives, knowledge, and relationships in their space. these assets are more valuable than any playbook, training, or certification, especially as more intimate, network-based growth tactics (i.e. customer referral programs and IRL events) dominate over conventional growth tactics

https://t.co/yRyd1QtfKo

[Alifya✨ @alifyavaliji]

@sonofalli sos

[Alifya✨ @alifyavaliji]

TIL I have really strong opinions about “Member Directories”

99% of them are not useful

But they play such an important role in a community

We can do better

[Alifya✨ @alifyavaliji]

Sundaysssss ☀️

[Alifya✨ @alifyavaliji]

@devinmcgovern @beehiiv I'll DM ya :)

[Alifya✨ @alifyavaliji]

I have been keeping a secret that I can FINALLY share with you all!!!!!

I'm partnering with @beehiiv to lead their Community Product.

It's LIVE now. Released today at the Summer Release Event which was...truly something (link in comments if you want to watch).

I love 0-1 work.

AND I love it even more when it means I'm on a team enabling more connection in the world.

It is now possible for hundreds (thousands?) of diligent writers, podcasters, business owners, growth teams, and publishers to launch a community with a tool they already use.

We have tried *very hard* to make getting started easy, manage, engage with, and grow your community.

If you're thinking...thanks for the tool, but where do I even start...

The beehiiv team and I are here to support you.

How? via...
- Calls where we jam on your community strat
- Helping you launch it
- Being a thought partner to ensure the dials are set up so the community and members thrive
- Listening to your feedback (and doing something great with it)

ALL of the above are part of my role (can't believe I get to do this for work 🥹)

That's how much it matters to the team that YOUR community succeeds. And that your members genuinely love their experience too.

There are 1 million business reasons to make community a part of your strategy.

But what's really freaking exciting for me is the idea of *so many more* communities being available for a variety of humans to join, participate in, nerd out in, connect in.

So yes, I'm repping community with the incredible @beehiiv team with whom it has been a privilege to work with over the last month.

And I'll still keep supporting all kinds of community architects by sharing more about the work that goes into community. I also hope this means I'll connect with + learn from more of them (you??). DMs and comments open!!

Now, I shall return to the work. I think @denk_tweets 🐝 just DM'ed me 234 ideas. See you all around here more. 💕

[Alifya✨ @alifyavaliji]

I’ve gotten to explain the “why” behind product decisions more times in the last 24 hours than ever before

Even if the question is simply

“Can I do [insert thing]”

I can’t seem to answer with a simple “yes / no / here’s how”

And it has been a treat to explain:

- Why it’s a fast follow instead of live already
- Why we waited so when you can it’s even more delightful
- Even why it’s not something the platform supports because it would negatively affect initial member experience

These convos rock because the users get a peek into our decision making (in addition to the quicker answer).

I see it as an opportunity to point folks in a slightly diff direction for a better outcome

Plus, a chance for us to recalibrate “the roadmap” in real time, which is fun

A very very rewarding part of the work

Thank you, hiiv community, for this. Keep em’ coming.

[Alifya✨ @alifyavaliji]

@wifiimoolah @beehiiv Yes we are on this! Fast follow bc you can (for a short time) use a button & hyperlink.

Maybe “Join the discussion” as a button at the bottom of the NL?

But smooth embedded options are coming soon. Ty for the feedback Kris!

[Alifya✨ @alifyavaliji]

Not on the short term roadmap but here's why

With an RSS, the community feed might turn into more of a broadcast. It'd seed the idea that your members should come into the community to consume vs. contribute / connect / discuss etc.

Community is supported on beehiiv mcp so you could have a workflow set up to post things from your account though if that helps

Lmk what other use cases you're thinking!

[Alifya✨ @alifyavaliji]

Community launched on beehiiv yesterday

A few hours later @SeamusHughes puts on a masterclass on how to launch one

✅ Clearly states the value of joining
✅ Invites readers to fill the room
✅ Makes clear *who* it’s for
✅ Exciting paid offering he can deliver on
✅ Reduces friction “it’s easy to keep up with the app”
✅ Adds instructions on how to get it
✅ Shares theres more coming and is likely going to build more out *with* his members in the room

All in 2 paragraphs. A clear community strategy leads to clarity which makes launching so well possible 👏👏👏

Loveeeee to see it

[Alifya✨ @alifyavaliji]

@sarahwgonzalez This is so real lol

[Alifya✨ @alifyavaliji]

@andruyeung how long until community engineer

[Alifya✨ @alifyavaliji]

@zeldazonki @beehiiv Yes! I think there are convos in the hiiv

[Alifya✨ @alifyavaliji]

@AnilBatra @beehiiv Yes! But before you do reach out so we can help make the transition for existing member smooth

[Alifya✨ @alifyavaliji]

@kendallbaker Come build on beehiiv!

[Alifya✨ @alifyavaliji]

@whitewhitelies @Kiddo7x best part abt watching an ep is going straight to reddit after

[Alifya✨ @alifyavaliji]

@myrstad @denk_tweets @beehiiv can transcend :) just depends on how you position it.

[Alifya✨ @alifyavaliji]

@nic_detommaso @denk_tweets @beehiiv hope to see yours soon!

[Alifya✨ @alifyavaliji]

@NiklausFuller You can embed a https://t.co/QaX1DRu49Q calendar in the community :)

So members can easily find alllll the events + each other. But you have the full powers/functionality of luma to manage registration