Alina Wheeler

Author, Designing Brand Identity, 5th edition--an essential guide for the whole branding team.

[Alina Wheeler @alinawheeler]

@RobMeyerson Because there are 26 letters in the alphabet and infinite possibilities.

[Alina Wheeler @alinawheeler]

It takes courage to grow up and be who you really are: e.e.cummings.

[Alina Wheeler @alinawheeler]

The secret of change is to focus all of your energy not on fighting the old, but building the new: Socrates

[Alina Wheeler @alinawheeler]

Most of what we encounter is driven by emotions, and our emotions are always relative. When we’re shopping for a car or an avocado, we’re buying the way it makes us feel, not how it would make someone else feel. https://t.co/EvprTkGjQ2

[Alina Wheeler @alinawheeler]

A work of art is never finished. It is abandoned: Leonardo da Vinci. (Same applies to branding)

[Alina Wheeler @alinawheeler]

@RobMeyerson Fantastic!

[Alina Wheeler @alinawheeler]

Packaging strategy dominant. What do you think?

[Alina Wheeler @alinawheeler]

@KaranSolanki92 @ETBrandEquity I believe in this framework: it is used quite successfully by branding firms around the world.

[Alina Wheeler @alinawheeler]

For more than 100 years, Girl Scout Cookies have been sold by a network of girl scouts. Imagine my surprise to see this brand extension in my local convenience store!

[Alina Wheeler @alinawheeler]

Make glorious, amazing mistakes: Neil Gaiman

[Alina Wheeler @alinawheeler]

Where the heck is Chiquita?

[Alina Wheeler @alinawheeler]

https://t.co/rfePaf0g2W

[Alina Wheeler @alinawheeler]

https://t.co/agoKSDKW3i via @TheHustle

[Alina Wheeler @alinawheeler]

This logo constantly redraws itself https://t.co/kaWqEsJYCV

[Alina Wheeler @alinawheeler]

Walt Disney’s cartoons were originally called “Laugh-O-Grams.”

[Alina Wheeler @alinawheeler]

via @NYTimes https://t.co/S61dXdSvgx

[Alina Wheeler @alinawheeler]

A person without imagination is like a teabag without hot water: Alan Fletcher

[Alina Wheeler @alinawheeler]

Not so long ago, a company was a company and a person was a person. Now both are just “brands” : Amanda Hess

[Alina Wheeler @alinawheeler]

@hellomeets Thanks for believing in this resource. FYI: there is a 5th edition that has 50% new content.

[Alina Wheeler @alinawheeler]

If Earth survives, gender and race are going to go: Nikki Giovanni.