Allegra Jacchia

Creators Product @x

[Allegra Jacchia @allegrajacchia]

Today, we’re launching Original Content Rewards.

The reality is that Revenue Sharing had reached a point where its incentives were misaligned. Creators should be focused on bringing net new content to the platform instead of maximizing payouts. We could have kept adding more rules and exceptions, but ultimately the better decision was to start fresh and build a program designed from day one to reward originality.

Original Content Rewards is the result.

This program is built around a simple idea: reward the creators who bring original ideas, expertise, creativity, and unique perspectives to 𝕏 -- not those who have become best at gaming the system.

This is just the beginning. We’ll continue refining the program, improving our models, and raising the bar over time. But we’re so excited to keep investing in the creators who inform us, entertain us, make us laugh, teach us something new, and drive meaningful conversations on 𝕏 every day.

To everyone who creates original content on 𝕏 and makes this a better platform every day: thank you. We’re excited to keep building for you.

[Mridul Singhai @singhai]

Thanks @BurnhamDC for the swift action.

A lot of people spend their time and energy creating content that brings value to X: starting conversations, informing and entertaining people, and making X what it is. They should be rewarded for that, not have the value they create siphoned away by people trying to game the system.

[Allegra Jacchia @allegrajacchia]

The Creators Product team at 𝕏 is growing.

I’m hiring someone to help bring more great creators to 𝕏 and help existing creators on the platform grow.

This is a founding role on our small but mighty team, so I’m looking for someone who is highly independent, resourceful, and comfortable operating with a high degree of ownership. You’ll help shape the strategy, build and execute campaigns and programs, and develop strong relationships with both rising and established creators.

Looking for someone scrappy, strategic, highly execution-oriented, deeply online, and obsessed with creators + internet culture. You should be equally comfortable defining the growth strategy and actually executing it.

A big focus will be growing women and lifestyle creators on 𝕏.

Strong preference for LA or SF. DM me or comment if this sounds like you — or if you know someone great.

[Allegra Jacchia @allegrajacchia]

@TiffanyFong Gelato is superior. Signed, a born and raised Italian

[Allegra Jacchia @allegrajacchia]

@TiffanyFong Idk @zac_rash care to explain?

[Allegra Jacchia @allegrajacchia]

@jennamcnaney Perfect 💗

[Allegra Jacchia @allegrajacchia]

@darshanraju @LegalAdvisour They grow so fast 🥹

[Allegra Jacchia @allegrajacchia]

@emmasteuer1 @hamedinsf @OpenAI 😂😂😂😂😂😂

[Allegra Jacchia @allegrajacchia]

@benjitaylor Thank god

[Allegra Jacchia @allegrajacchia]

This is what you guys have done to me

[Allegra Jacchia @allegrajacchia]

@zchmz Insane

[Darshan @darshanraju]

@aditiraaaj you haven't even applied tho

[Allegra Jacchia @allegrajacchia]

@SarcasticAnnabe @XCreators @KettlebellDan It's so unfair :(

[Allegra Jacchia @allegrajacchia]

@SwiftDev_UI @Andreafreedom76 Also - make sure before posting that you’re choosing the highest quality available

[Allegra Jacchia @allegrajacchia]

I have really seen some crazy stuff this week and it’s only Wednesday

[Allegra Jacchia @allegrajacchia]

@mmillerpcs You haven't posted a video since January, give us another shot :)

[Allegra Jacchia @allegrajacchia]

@TiffanyFong Move out immediately

[Allegra Jacchia @allegrajacchia]

@KatieMiller Post a tutorial pls

[@jason @Jason]

@NATE9169 @nickshirleyy Subscribers and revenue share!