These days I generally point the majority of backlinks to subpages. I almost never intentionally link directly to the domain anymore, but that's just how I do things.
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There was a moment in time years ago when the local algo and the organic algo were very much different. Things could affect one thing and do nothing for the other.
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The skills that would make someone great at SEM are completely different from what would make someone great at SEO.
SEM focuses primarily on paying and getting immediate results.
SEOs put in time and money and are willing to wait a long time for residual benefits.
Tiers can expand very deep, you can get really wild with tier link building strategies and networks.
But you just have to be careful with where you link to, you don't want to point crappy links to important domains.
It's theoretically possible to increase on-page user engagement, and hopefully ranking, from the use of videos on posts.
But I have yet to see anything conclusive about this kind of case study. I've tried it myself years ago and didn't see any significant results from it.
I spoke to an SEO last month who is using a PR network to submit unique PRs to the same network on a weekly basis and claims it works like gangbusters.
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We have a client with a brand name that's 4 words long. I think having a business name this long in all of your posts would be detrimental.
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We have fast backlinks we sell that are reserved for only tier 2 links. It would be incredibly unwise to shoot "fast" backlinks to a money site, you can absolutely kill it.
It can range from very cheap to very expensive. I have seen GMB SEO for franchises go for thousands. You can probably find some packages here for GMB SEO for less than a hundred bucks a month. It really just depends on your situation and what you want.