Andrew Luxem

CRM & lifecycle marketing leader. Amazon, SBD, BBB, Growth is a system. Building in public from SLC, UT.

[Andrew Luxem @andrewluxem]

Hello all👋 I’m Andrew Luxem, CRM & Marketing Leader focused on AI, personalization & customer journeys.
📌 Fresh insights now live → https://t.co/wvoc1SmemI
👉 Follow @andrewluxem for CRM, automation & growth strategies.
#CRM #MarketingStrategy #DigitalMarketing

[Andrew Luxem @andrewluxem]

I wrote up the full breakdown + framework here 👇
https://t.co/GgmgDfsnZF

If you’re trying to move AI from pilot → production without creating risk, this should help.

Curious how others are thinking about system design and accountability as AI scales.

[Andrew Luxem @andrewluxem]

Applied AI, without the hype 🧵

I spent time at the Applied AI for Entrepreneurs Summit, and one idea kept coming up:

AI doesn’t fail because the models aren’t powerful enough.
It fails because we design bad systems around them.

[Andrew Luxem @andrewluxem]

The breakthrough isn’t magic.

It’s engineering discipline.

AI is a capable servant and a terrible master.
Design your systems accordingly.

[Andrew Luxem @andrewluxem]

“This could’ve been an email” isn’t a joke.
It’s feedback.
Most meetings fail because they aren’t designed to make decisions.
#Leadership
#Work

[Andrew Luxem @andrewluxem]

Grateful for everyone 🙏❤️

By day, I lead CRM marketing at Bed Bath & Beyond / Overstock / buybuyBABY. Behind the scenes, I’m finishing the playbooks I’ve built over 20 years.

Launching soon via
👉 https://t.co/wvoc1SmMcg

#marketingstrategy #marketingdigital #Playbooks #CRM

[Andrew Luxem @andrewluxem]

✨ My first Braze #Forge2025!
Grateful to @Braze for the invite + to speak on:
🎤 From Iteration to Acceleration: Building an Experimentation Culture
💌 The Dollars & Cents of Deliverability: Email Performance & ROI
🧩 Data + Culture + Curiosity = Growth
🍀 #CRM #BrazeCommunity

[Andrew Luxem @andrewluxem]

@freepik Wow! This looks amazing! Can't wait to try it out. Thanks

[Andrew Luxem @andrewluxem]

In 1995, I became an Internet Power User.

Back then: dial-up tones, Geocities chaos, busy phone lines.
Now: streaming, social media, AI.

30 years later, I’m still here - still logged on.

What’s your favorite early Internet memory? #InternetHistory

[Andrew Luxem @andrewluxem]

Testing is easy. Scaling experimentation culture is hard.
That's why @melissaneikirk & I are diving into how AI accelerates testing + personalization at #BrazeForge2025 🚀📅 Oct 1 | 1 PM PDT @Braze
#AI #MarketingInnovation