Ankit Gupta

Building | Intelligent creative strategies for D2C Owners and Marketers | Helping you win attention & build in public | DM for collabs

[Ankit Gupta @ankitstage]

Explaining what you do at a wedding is a special kind of humbling.

"So you work with computers?"

Not exactly, we build AI that tells performance marketers what creative to make next based on real competitor data.

"So you can fix my printer?"

Yes uncle. I'll fix your printer :/

[Ankit Gupta @ankitstage]

@aistartuplabs yes it does

[Ankit Gupta @ankitstage]

One of our clients was about to spend 15k on an agency to build out a paid social strategy. I built SpyAgent instead.
It did the competitor research, strategy, copy, and ad creative in one run.
Here's what actually happened🧵

[Ankit Gupta @ankitstage]

@raydotsh hi

[Ankit Gupta @ankitstage]

If you're running paid social and you're tired of your creative process taking 2 weeks to go from idea to test-ready asset, this is for you.
https://t.co/YvR5YB3skV

[Ankit Gupta @ankitstage]

The whole philosophy is simple: don't make the founder do the thinking AND the production.
You type one sentence like "analyse the top ad in my industry and give me 10 variations." The agents do the research, strategy, copy, prompts, and images. You review and ship.

[Ankit Gupta @ankitstage]

@marconoiz both tbh

[Ankit Gupta @ankitstage]

@MrFourToEight hard agree

[Ankit Gupta @ankitstage]

made another creative using AI, comment if you want the full prompt

[Ankit Gupta @ankitstage]

@oliverwhudson my kinda content

[Ankit Gupta @ankitstage]

@garyvee facts

[Ankit Gupta @ankitstage]

@iamshackelford fr

[Ankit Gupta @ankitstage]

i asked claude to audit adidas's live meta ad account through spycraft. took about 10 seconds.

> 685 ads currently live, averaging 37 days running each. Their best ad has been live for 309 days straight, a proven winner they just never touch.
> 39% of spend is dynamic product ads, not brand video. the "cool" content everyone assumes wins is actually a small slice, most budget goes to unsexy, high-converting retargeting.
> their #1 emotional driver isn't hype, it's aspiration. 559 ads lean on "become more fashionable, more fit, more successful" over pure self-expression messaging.
> heritage still sells. 168 ads lean entirely on adidas's sports legacy as the hook.

this is one of the biggest brands in the world's actual creative playbook, pulled live, not guessed at.
comment your brand and I'll run the same audit on it

[Ankit Gupta @ankitstage]

Your competitor's entire strategy is public.

Most people just don't know where to look.

Imagine a founder doing $8M a year. Team of 6. No agency, no big budget creative team.

You ask how they figured out what to make.

"We just watched what was working for the brand ahead of us. Pulled their last 90 days of ads, mapped what they were running, and made better versions of the ones that had been live the longest."

3 months later their acquisition costs dropped 40%. 6 months later they were outspending the brand they'd been studying. 9 months later that brand started running hooks they had pioneered.
Nothing they did was secret. No insider access. No leaked data.
Just a public ad library that everyone has access to and almost nobody actually uses.

The research is already out there. Most people are just too busy guessing to go look.

[Ankit Gupta @ankitstage]

Red, but cinematic.
Built a full Coca-Cola campaign ad using nano banana, ice, splash, drama, all of it. Took like 5 mins.
Reply "Prompt" and I'll DM you the breakdown

[Ankit Gupta @ankitstage]

SpyCraft's MCP server connects directly to Claude. 12 tools, 3 jobs, zero dashboard.
Analyze your creatives. Spy on competitors. Generate the next brief. All from one conversation.
My bet: the brands still tagging creative by hand are the ones still guessing what to make next.
Here's the full breakdown:

spycraft-analyze (4 tools): tag-creative, score-performance, detect-fatigue, search-library. Every asset in your library auto-tagged across hook, format, angle, offer. Fatigue flagged before CPA moves, not after.

spycraft-spy (4 tools): pull-ad-library, tag-competitor, find-gaps, track-trends. Any competitor's Meta library, decoded and auto-tagged. See where your strategy has gaps before you spend to find out.

spycraft-generate (4 tools): write-brief, gen-prompt, apply-brand-kit, route-creative. Turn any winning ad into a production-ready brief. Prompts for Kling and Higgsfield, your brand kit applied, routed to whoever ships it.

One prompt does what used to take a person an afternoon:
"Analyze my last 30 Meta creatives, flag what's fatiguing, draft 3 fresh briefs for Kling."
Claude runs it. All 12 tools, one conversation.
Comment "spy" and we'll get you on the MCP waitlist.