Annette Franz

CEO @CXJourney Inc. | Consultant, #KeynoteSpeaker, #Author | #culture #leadership #employeeexperience #customerexperience

[Annette Franz @annettefranz]

The Key to Business Success? Investing in Your Employees. Learn more in my new book, EMPLOYEE UNDERSTANDING. Available now! https://t.co/UWuIWyd0sh #employees #employeeunderstanding #employeeexperience #culture

[Annette Franz @annettefranz]

This Company Has Never Laid Off Employees. Now It’s on Track to Reach $800 Million in Revenue. https://t.co/UUdepVuqJR CEO believes employees are more likely to embrace AI when they trust the company will invest in their futures.

[Annette Franz @annettefranz]

Customer Immersion Program: What It Is - And Why Your Company Needs One - CX Journey™ https://t.co/OVUVqoId69 A Customer Immersion Program is about stepping into the customer’s world, feeling what they feel, and seeing firsthand how your brand shows up – or falls short.

[Annette Franz @annettefranz]

Winning Hearts with Memory-Driven Experiences - CX Journey™ https://t.co/AdEJvHC5jm What if the key to customer loyalty isn’t faster shipping or flashier ads but a cleverly timed stroll down memory lane?

[Annette Franz @annettefranz]

Mission Culture vs. Trench Culture: Bridging the Gap Between What We Say and How We Work https://t.co/EmeyIIOjpg Both shape how ppl behave/what they believe is acceptable. One is aspirational; the other operational. One is in employee handbook; the other felt when pressure is on.

[Annette Franz @annettefranz]

Why Customer-Centric Companies Need a Scale Mindset, Not a Headcount Habit https://t.co/nhKrgAiB8H Headcount mindset builds teams. Leverage mindset builds companies. In a world where efficiency, experience, AI are converging, only one of those mindsets will survive. @castdotapp

[Annette Franz @annettefranz]

The Importance of Employee Onboarding - CX Journey™ https://t.co/84sFiQqaCg Most onboarding programs are built for efficiency, not effectiveness. They’re designed to get people “through the process,” not integrated into the work, the culture, or the customer.

[Annette Franz @annettefranz]

Mission Culture vs. Trench Culture: Bridging the Gap Between What We Say and How We Work - CX Journey™ https://t.co/EmeyIIOjpg

[Annette Franz @annettefranz]

Make Someone Smile Today https://t.co/vlZ3j8CFf3 In this article, @fsonnenberg offers up 23 opportunities to recognize excellence, express your thanks, and demonstrate that you care.

[Annette Franz @annettefranz]

Mission Culture vs. Trench Culture: Bridging the Gap Between What We Say and How We Work https://t.co/EmeyIIOjpg It’s common to have both cultures, but it’s dangerous to leave them disconnected. Coexistence isn’t the goal. Alignment is.

[Annette Franz @annettefranz]

Stop calling it context engineering https://t.co/2i2SX6lz9e Context engineering isn’t a clever trick... it’s an operational discipline. It’s the difference between an AI agent that works for 3 turns… and one that works for 300. @castdotapp

[Annette Franz @annettefranz]

Mission Culture vs. Trench Culture: Bridging the Gap Between What We Say and How We Work https://t.co/EmeyIIOjpg That gap btwn isn't intentional. It emerges from structural misalignment/culture neglect. It isn’t random but systemic. Learn where the cracks typically form.

[Annette Franz @annettefranz]

Four Inputs of a Customer-Centric Culture Transformation https://t.co/jftCKAiQgR A customer-centric culture isn’t about giving customers what they want. There’s a foundation (these four inputs) that must be in place to ensure that custs are at the heart of all the business does.

[Annette Franz @annettefranz]

Mission Culture vs. Trench Culture: Bridging the Gap Between What We Say and How We Work https://t.co/EmeyIIOjpg The gap btwn the two isn't intentional. It emerges from structural misalignment/culture neglect. It isn’t random but systemic. Learn where the cracks typically form.

[Annette Franz @annettefranz]

5+ Ways to Socialize and Operationalize Your Core Values - CX Journey™ https://t.co/Sru6k2T65B

[Annette Franz @annettefranz]

The CX Imperative: 6 Keys To Delivering Great Customer Experience In The AI Era https://t.co/GKKli8i1dC @forbes

[Annette Franz @annettefranz]

Mission Culture vs. Trench Culture: Bridging the Gap Between What We Say and How We Work - CX Journey™ https://t.co/EmeyIIOjpg It’s common to have both cultures, but it’s dangerous to leave them disconnected. Coexistence isn’t the goal. Alignment is.

[Annette Franz @annettefranz]

Why Great Leaders Need More Than Good Judgment https://t.co/I0jiBk9dcO What if the key to success in today’s business world wasn’t about making difficult decisions quickly—but about broadening the scope through which you make decisions?

[Annette Franz @annettefranz]

Yes. Well said!

[Anthony Calleo @AnthonyABCNY]

@annettefranz This gap matters most. Culture isn’t what an organization says it values. It’s what its systems, incentives, decisions, and leaders make possible every day. When lived experience contradicts stated values, lived experience wins every time.

[Annette Franz @annettefranz]

Thanks for sharing my latest!

[Team Albert @AlbertMylesAM]

MISSION CULTURE VS. TRENCH CULTURE: BRIDGING THE GAP BETWEEN WHAT WE SAY AND HOW WE WORK https://t.co/PDaWXeaSNB Via @AnnetteFranz

[Annette Franz @annettefranz]

Employee and Customer Winbacks Done Right: How to Bring Back and Keep Them This Time - CX Journey™ https://t.co/5qORtuLZ6w