AppStance - Apple Ads and ASO AI

Scale Apple Ads profitably and optimize ASO with AI. Questions about iOS growth? → @dilipreddymusic

[Sebastian Szturo @SebastianSzturo]

I’ve been using @AppStanceHQ. It gives you ROAS by day and also allows you to optimize bids by keyword based on ROAS. Fantastic product, but head scratcher that Apple doesn’t allow it.

I assume they just want to sell all inventory and don’t want their customers think too hard about their actual returns…

[AppStance - Apple Ads and ASO AI @AppStanceHQ]

@4bh1nav CPPs now support deep links, you can try using a dummy CPP just for meta ads and reconcile in routing logic and show paywall based on that.

[AppStance - Apple Ads and ASO AI @AppStanceHQ]

🚀 Announcing AppStance Rank beta launch: 6 months free access to next-gen ASO AI platform for app developers/companies.

Beta is invite-only for this plan: 500 keywords, 3 apps, 30 competitors. Window open until December 5th. This is phase 1 beta launch with minimal features. Next-gen AI modules and more features coming in phase 2 (TBA).

Current AppStance Optimize users: Beta access rolling out automatically in the next few days, you don't need to reply.

Who's eligible? iOS App companies/developers or anyone verifiably working for apps (agencies, etc.). Invite-only with approval based on fit. Priority is given to quality apps (at least 10 ratings for example).

Why AppStance Rank? We're rebuilding ASO technology for iOS from scratch with no outdated workflows, just solutions built for app developers and companies that actually make a difference.

What's needed from your end? Not much - just add your app, analyze metrics/performance, watch features roll in, deal with the occasional bugs. No data sharing or App Store Connect integration needed.

Reply with you iOS app link to this post and I'll DM you instructions.

[AppStance - Apple Ads and ASO AI @AppStanceHQ]

If the app in internationally available, we see this order of priority works great for most apps for organic visibility-> Spanish (for usa, Spain and Latin America), French, German, Portuguese (for Brazil and Portugal), Japanese, Korean, Arabic, traditional Chinese etc., if there’s no time, adding Spanish to your list is a good idea

[AppStance - Apple Ads and ASO AI @AppStanceHQ]

@ivesparrowai Bad take, in second case, the side project is a tangible asset that can be sold to someone else. And then try for a job, you can’t sell the job that you just got fired from.

[AppStance - Apple Ads and ASO AI @AppStanceHQ]

@Thomasbcn @grok To my knowledge, they also acquire and own several profitable companies and operate them as private companies - geico, DQ, insurance , retail companies

[AppStance - Apple Ads and ASO AI @AppStanceHQ]

@kadikraman @KevinQuisquater The benefit to deploy app to App Store is for distribution, otherwise why not just create a website and deal with seo lottery?

Cutting off millions of devices from that distribution because of the “questionable choices” - mainly screenshots and minor code, not sure a good idea.

[AppStance - Apple Ads and ASO AI @AppStanceHQ]

@Thomasbcn @herreraevel New iPhones cycle could be resulting in significant no of users reevaluating. And new iOS updates , if their storage is full, delete unused apps - Apple asks to cancel subscription if there’s a delete.

[AppStance - Apple Ads and ASO AI @AppStanceHQ]

@alpennec A lot of people use older iPhones, cheaper models etc., willingness to pay is also cultural thing for tier-2 and tier-3 countries. Apple’s default base currency conversion could mean that the actual subscription price can also increase depending on the countries currency trend.

[AppStance - Apple Ads and ASO AI @AppStanceHQ]

@i_Kisliy @ivesparrowai No worries. Just to clarify, wasn't talking about add-on thing, as long as you have Adapty pro, our platform converts the data as an MMP would with webhooks, which allows our algorithm to focus spend on revenue generating keywords.

[AppStance - Apple Ads and ASO AI @AppStanceHQ]

Announcement: 🚀 Search Ads Optimization (SAO) is now AppStance Optimize

The same core team, the same AI engine that's generations ahead of the competition, the same focus on making Apple Ads optimization more effective.

What changes:

- You’ll see AppStance Optimize name instead of Search Ads Optimization (SAO) in our website, platform and communications going forward.

What stays:

- Our commitment to helping companies maximize ROI and scale effectively with Apple Ads.

Learn more for reasons: https://t.co/otl2IBYeYe

[AppStance - Apple Ads and ASO AI @AppStanceHQ]

@i_Kisliy @ivesparrowai I meant the AI part not the rule based

[AppStance - Apple Ads and ASO AI @AppStanceHQ]

@i_Kisliy @ivesparrowai Our Apple Ads AI platform was launched 2 years before the competitors mentioned. And we support Adapty for scaling revenue, feel free to give it a try.

[AppStance - Apple Ads and ASO AI @AppStanceHQ]

Some observations:

1) Big mistake: Do not combine the US with any country, you'll be overpaying for other countries and underpaying for US downloads.
2) Do not set an end date for campaigns, just pause them when you want them to stop.
3) In the absence of subscriptions, optimize for CPA. TTR/CR will follow naturally.
4) Make sure Search match is off for keyword-based ad groups.
5) I think the pianorun screenshots need some love, currently there are only 3 screenshots. The subtitle seems a bit not optimized.
6) Run discovery campaigns to escape the high competition, but frequent bid optimization is required.

[AppStance - Apple Ads and ASO AI @AppStanceHQ]

@adamlyttleapps Hey Adam, feel free to let me know if you'd like to sync up. I can help with pretty much anything ASA.

[AppStance - Apple Ads and ASO AI @AppStanceHQ]

@adamlyttleapps @adamlyttleapps I recommend giving this practical beginners guide a read -> https://t.co/zcrYVmJwqi

[AppStance - Apple Ads and ASO AI @AppStanceHQ]

Most people won’t rate, and Apple may even discard ratings that are under their certain thresholds. If a user use core feature and understand the value of the app, they are more likely to rate. Usually in firebase , you can use anonymous authentication and later link it. So try that flow in your app. You can skip it if the drop off < 20%

[AppStance - Apple Ads and ASO AI @AppStanceHQ]

@anumness @MobileAction You can use our completely free tool for research - https://t.co/ra9XHt1ll6

[AppStance - Apple Ads and ASO AI @AppStanceHQ]

@claytonlz It means that campaigns haven’t been setup properly and you have “search match “ enabled for keywords based campaigns which is a no-no or you are using broad keywords .