As part of the Aprais `7 behaviours that set the best performing teams apart from the rest`, we start by exploring how to improve Accountability in client-agency relationships. https://t.co/MEC5KhGSYt 🤓
" In the first half of 2020, 31% of agencies contacted their clients daily. In the second half, this jumped to a massive 51%." Read on... https://t.co/qhcrTPD2p1
Several possible reasons why marketers and agencies in a particular sector score each other lower. It could mean that the marketers and agencies in this category are harder to please, or that the category itself is simply a more demanding one. Read on...
https://t.co/JkEyEqk152
"We should turn our attention to marketing & advertising to make sure we are economically driving the world forward during the pandemic crisis. What the brands should have been doing is to keep customers satisfied and people employed", says Mark Ritson at #gmw2021
"Challenges spark creativity. We know this works in business, and it works in sustainability too", says Unilever CMO Conny Braams #GMW2021.
Our data at Aprais shows challenge is a key ingredient of successful business relationships.
"We measure ourselves not just on financial performance but on the depth of the strategic partnerships we forge", says Jane Wakely, CMO at Mars. #GMW2021
A culture of DEI requires everybody to come to the table to agree that there's a problem and that we need to do something about it, concludes Mastercard's Raja Rajamannar. #GMW2021#DiversityEquityInclusion
"It's not cancel culture, it's conscious management. Through marketing muscle, brands have a powerful voice", says Jonathan Greenblatt of ADL. Amazing, strong, powerful start. Thanks Jonathan. #GMW2021