The latest report from creative agency Ogilvy China, "Making Luxury Brands Matter," gets into the collective mind of the millennial demographic. https://t.co/YxRK61OzDb
Visiting the headquarters of cult perfumerie Le Labo in Brooklyn today-a niche brand that doesn’t advertise but gets tons of press because it’s got a great story. #prdream
Continual feedback up & down the organization is required to have a successful business in today’s continual changing environment. It is the only way to sustain high performance in the organization
#Communication#Leadership#coaching#business#employee#retention https://t.co/sJGJrNB6OB
How does #Tencent, the Chinese technology giant that owns WeChat, tap into the opportunity of the New Retail? The following article shows off their plan: https://t.co/kJZGJGlivt
-Instagram model wants her own product line, and has over 15M followers
-91% of those followers are men, mostly middle age
If you want to turn your social media 'influence' into a profitable product brand, you have to make sure your audience is also your customer.
The Awakened Generation are the connected, curious, conscientious young Chinese we see in our reporting, and RTG encountered during in-depth conversations with 70 post-'85s and post-'90s Chinese, plus a smartphone survey of an additional 1,000 respondents. https://t.co/ItNRfZUSrw
Chinese millennials are getting more adventurous when it comes to wine—and they’re drinking more of it, according to a new survey by market research company Wine Intelligence. https://t.co/SgW9CICpnr
Consumers born after 1980 already account for over 20 percent of luxury product sales in China, according to Bain & Co, and the younger cohort will only become a bigger buying force in future. https://t.co/WjGRXFFP88
According to Alexis Bonhomme, Chief Strategy Officer at Curiosity China, “Brands understand they need to do ‘digital tech’ and not ‘digital advertising’ to engage with Chinese consumers, who represent roughly 35 percent of total luxury sales in the world.” https://t.co/CT5HFlIW0w
BREAKING NEWS: Trump says he has decided to impose a 25% tariff on steel imports and a 10% tariff on aluminum imports, making the announcement while Liu He, a top Chinese economic official, is in D.C. for talks aimed at forestalling a possible trade war. https://t.co/RN1HrlQ0YY
White lies: when I asked hope Hicks about trumps use of amphetamine derivatives in 1982, she said he took them for a few days. When I said medical records I had showed he used them till 1990 - or 8 years when 25 days is max before addiction - she called me liberal & hung up.
"I write whatever I like. You ban it, I'll write it again." - Our take on Chengdu's rap scene, the economics behind it, & the defiance some rappers exhibit against censorship and China's education system.
Listen at @NPR: https://t.co/M3OgxXx7Eb