Askov Finlayson

The warmest parka with the lightest footprint – Climate Positive and Certified B Corp
We're on a mission to #KeepTheNorthCold

[Askov Finlayson @askovfinlayson]

Memorial Day weekend marks the unofficial start of summer and the first of many road trips out of the city, so we put together the perfect playlist for the drive. Pack up the car, roll the windows down, and tune in to Northbound.

https://t.co/ItH2VCu7qT

[Askov Finlayson @askovfinlayson]

While it certainly still feels like winter, we can’t deny the inevitability of spring on the horizon. So, before the snow melts, we’re offering up to 60% off winter-ready gear – our best deal of the season.

Shop now: https://t.co/NZBiMS5qtJ

[Askov Finlayson @askovfinlayson]

Keep The North Cold isn’t a slogan – as a Certified B Corp, it's a promise we make to our customers and the planet. Our 2022 Impact Report is an opportunity to share our progress, as well as our challenges, and gives you the opportunity to check our math.

https://t.co/26DREhrYJz

[Askov Finlayson @askovfinlayson]

Get your parkas ready, Minnesota — winter isn’t done with us yet.

#KeepTheNorthCold

[Askov Finlayson @askovfinlayson]

To continue our support of the @NPLSF we’ve designed crews and tees that both nod to and support their goal to fully decarbonize the 5 national parks of Lake Superior.

Shop now: https://t.co/doKyVP6P2m

[Askov Finlayson @askovfinlayson]

We’re excited to announce that our grantmaking program this year will focus on an ambitious project with the @NPLSF

The mission? Decarbonizing the operations of all 5 national parks along Lake Superior – something that no other national park has done.

[Askov Finlayson @askovfinlayson]

We are excited to support this project as part of our mission to #KeepTheNorthCold for generations to come.

Learn more about the project: https://t.co/WfS3qpB1lE

And more about our mission: https://t.co/TbzbpQce0k

[Lake Canada 🇨🇦 @LakeSuperior]

"We owe it to the lake."

Darn tootin'!

https://t.co/id3L1Ktrwt

[Twin Cities Business @TCBmag]

Clothing brand @askovfinlayson
funded a study on eliminating greenhouse gas emissions at 5 parks on Lake Superior. CEO @ericdayton hopes it will serve as a blueprint for other national parks. https://t.co/pAMkpgX1xS

[Askov Finlayson @askovfinlayson]

"If summer is a firecracker on the fourth, then winter is the slow burn of maple in the woodstove."

Read winter expert Ashley Bredemus's tips for embracing the season on the Journal:
https://t.co/TdApTYyL7V

[Askov Finlayson @askovfinlayson]

There's a lot of winter left. Gear up and get out there with up to 50% off outerwear, apparel, and more: https://t.co/p2iH7JZ4ZE

[Askov Finlayson @askovfinlayson]

Spotted on @CBSMornings: @mollyyeh in The Winter Parka. Essential wear for this time of year on the farm in East Grand Forks. #KeepTheNorthCold

[CBS Saturday Morning @cbssaturday]

Just across the North Dakota border, in East Grand Forks, Minnesota is Bernie’s: a café, market, and restaurant. It’s not a place you’d typically find a bonafide celebrity foodie, but we traveled there to meet @mollyyeh who’s made a name for herself and a growing food empire.

[Askov Finlayson @askovfinlayson]

Writer, diver, and Northerner @jasonheaton took our
new Preservation Vest along for a field test on a recent trip to dive the icy depths of Lake Michigan.

Read his firsthand account on The Journal: https://t.co/ARQAO0H6M8

[Askov Finlayson @askovfinlayson]

@injuryexpert Hi Will, we're happy to tell you that the wait is over. The Preservation Vest is now available at https://t.co/wsFymOCowY

[Askov Finlayson @askovfinlayson]

Feel that? The leaves are starting to change, there’s a chill in the air, and winter is on its way. And while you may not need to slip on your parka quite yet, we’ve been hard at work creating more versatile gear for your cold-weather arsenal.

Stay tuned...

[Askov Finlayson @askovfinlayson]

@NWSTwinCities If loving this is wrong, we don't want to be right. ❄️💪

[Project Drawdown @ProjectDrawdown]

📢@askovfinlayson, @Etsy and @lyft join Drawdown Labs’ groundbreaking climate solutions consortium—along with five new implementation partners @DoughnutEcon, @EvergreenAction, @rewiringamerica, @Seneca_Solar, and @outdoorpolicy https://t.co/ZKSm1AiGjM

[Askov Finlayson @askovfinlayson]

Businesses must use their influence to go beyond net zero – we are proud to be joining Drawdown Labs alongside other leading companies that share our commitment to helping solve the climate crisis. @ProjectDrawdown @Etsy @Lyft #KeepTheNorthCold
https://t.co/LAiOttnH6z