Authority Hacker

The #1 reference for building authority sites online. Run by @markwebster1 and @gaelbreton

[Authority Hacker @authorityhacker]

Want the best tips from Authority Hacker in a bite-sized format? Follow us on:

Instagram: https://t.co/usG6G3tFI3
TikTok: https://t.co/u0YcciHmIy
Youtube: https://t.co/le8jr5lYmy

Get early access to our tests & discoveries, with our newsletter: https://t.co/5NwNliHP3k

[Authority Hacker @authorityhacker]

Agency tip: give clients an email address for website changes, let a bot make them, and check the staging preview before it goes live.

[Authority Hacker @authorityhacker]

Spend your time on the first page. Once AI writes the design system, it builds every other page in one shot.

[Authority Hacker @authorityhacker]

Not technical? Tell your AI to handle GitHub and your domain for you. The terminal just has to exist on your computer.

[Authority Hacker @authorityhacker]

Small business customers buy from a person, not a brand. Put that person on your website.

[Authority Hacker @authorityhacker]

AI's first website concepts can be awful. Gael's process: generate concepts, keep what works, reject the rest and go again.

[Authority Hacker @authorityhacker]

99 on mobile, 100 on desktop. Give your AI the Lighthouse CLI and let it optimize your page speed in a loop.

[Authority Hacker @authorityhacker]

Glowing buttons, a ticker, four calls to action and an em dash. The most vibe-coded site we've seen. Great meal prep, though.

[Authority Hacker @authorityhacker]

Businesses still pay thousands for websites, and a lot of what they get is AI slop. Mark thinks that's one of the best openings right now.

[Authority Hacker @authorityhacker]

Gael explains why he uses free Cloudflare hosting for static websites, and why that differs from paying for WordPress hosting.

[Authority Hacker @authorityhacker]

Google Calendar availability, Stripe checkout, emails to both sides. Gael's AI built the booking system from scratch, styled to match the site.

[Authority Hacker @authorityhacker]

Traffic going up doesn't mean you're making money. Gael's advice: find the traffic that converts and drop the rest.

[Authority Hacker @authorityhacker]

Gael's done with WordPress. He clicks an element on his site, tells Claude Code "make it bigger," and that's the edit.

[Authority Hacker @authorityhacker]

A free skill that flags AI slop on your pages so your agent fixes it. To install it, just give your agent the URL.

[Authority Hacker @authorityhacker]

An agency would charge $3K to $5K for this site. Gael built it in Claude Code for nothing beyond his subscription, in under an hour of his own time.

[Authority Hacker @authorityhacker]

Same prompts in Claude and GPT. The Claude site came out nicer. Gael's pick for web design right now: Opus 5.5.

[Authority Hacker @authorityhacker]

I asked Kermit to set up our company plugin marketplace. About 40 minutes later, it tagged the team to say it was ready.

[Authority Hacker @authorityhacker]

Review the local site, check staging, approve the update. Gael describes letting the agent handle GitHub and Cloudflare.

[Authority Hacker @authorityhacker]

Nested boxes. Eyebrows everywhere. Mark and Gael talk about stripping the familiar AI look out of a website.

[Authority Hacker @authorityhacker]

Mark's AI remembered a contract discussion, reviewed the reply and brought him the remaining issues before he asked.

[Authority Hacker @authorityhacker]

I don't own a Windows PC. My AI coordinated a plugin fix and tested it on a rented one.