The Azuki Photo Club launched this February and has been steadily growing as we connect with new photographers and photography fans from the Garden every day.
Today’s a big milestone - one of our members, @mylo0nchain, just leveled us up with an official new logo and banner! He perfectly captured the spirit of what we’re building, and we couldn’t be more grateful. 🙏📸
Some ppl think that Azuki isn't doing enough "web3"
I think there’s a common misconception on what we're actually building.
Azuki was built on the idea that the collectible characters belong to the holders. The NFTs are the 1st edition collectibles of this universe, the original characters of the Azuki IP. We care deeply about the art. It's why Azuki has consistently had sales well above floor for rare traits and aesthetics. Collectors are paying for what makes a specific character special.
Today we're building the TCG to take those characters mainstream, followed by the official manga to turn the characters you own into a story millions will fall in love with.
These characters started as PFPs. Today they’re used in trading cards played in tournaments. Soon they'll be in manga panels that people read on the train. They'll be loved by fans who've never owned an NFT.
That IS web3. We're just doing it our way.
The expectation is often that web3 means tokens are at the center of every product, fully onchain mechanics, experimentation at every layer, etc. That's a good fit for some projects. It's not what Azuki is.
When we decided to build a TCG, there were holders adamant it should be digital and run on tokens. Despite gaming tokens mooning at the time, we chose otherwise. We knew that the facts were that 1. TCG players hate crypto. and 2. we have a goated team that has the ability to make a physical game that can compete with the best card games on the market. The right move was to build something players actually want and let the IP carry it. I'm glad that we stayed disciplined and made that call.
That decision was specific to us given our team, our strengths, our constraints. Every team should lean into theirs. There is no single right way to do this.
Going back to constraints for a sec bc it often gets overlooked... If your target audience hates crypto, why tf would you shove it in their face? Really think about that for a sec
I've been very clear about what Azuki is and isn't. Read my pinned article. The NFTs are collectible characters and the original IP of the Azuki universe. The team is building a TCG and a manga from that IP. We work closely with the holders who've internalized this path, and that has been one of the most rewarding stretches of the journey. This path allows us to grow and proliferate the characters owned by holders with products that appeal to a mainstream audience.
Some will disagree. I respect it. It doesn't change my mind.
Azuki isn't built for everyone. It's built for the people who get it. If that's you, come join us.
Azuki
Shooting in Japan is one of my favorite things to do. It is so beautiful and also so interesting. This was a store front for the very cool clothing line @fxxkingrabbits . I can’t wait to go back and shoot more! @Azukiphotoclub#fuxxingrabbit#artsnitch#leicaq2 #streetsphotography #azukiphotoclub
Anime lovers would recognise this scene from Hayao Miyazaki's 'Spirited Away' :)
And I finally got to see Jiufen at night with its beautiful red lanterns 🏮🏮
Blessed that God kept the rain away for us ♥️
🧵 Thread: The Photos That Defined 2025 📸
Before we start sharing photos in 2026 I wanted to share some of the best award winning photos from 2025!
2025 was a powerful year for photography.
Not because of trends but because of moments.
This thread highlights a few photographs that shaped how we saw the world this year: culture, emotion, craft, and vision.
👇 A visual recap of 2025 through the lens.
#Photography2025 #PhotoOfTheYear #VisualCulture #PhotographyThread #AzukiPhotoClub @Azuki@dgtlemissions@GRDNCaretakers@BEANZOfficial
- 2025 Drone Shot of the year British Photography Awards - Christopher Harrison "The Long Shadow"
- Ap Photo by Godofredo A. Vasquez
- Ray Cheung for “Person from Another Place,” a powerful street portrait from St. Petersburg
📸 IPA 2025 Winner - “MahaKumbh - World’s Largest Gathering” Event Photographer of the Year from the International Photography Awards, documenting human scale and ritual.