Would you like some reading for the rest of the Easter holidays🐰? Maybe some basics on #accountbasedmarketing? Then we suggest you read our quick guide: the 4 important steps to deliver a successful #ABM campaign: https://t.co/dlMZ1mDyOh
Our CMO Dirk Wischnewski spoke to @lifewiretech about the importance of building trust between digital services and its users, so both sides can fully benefit from what digital services have to offer. https://t.co/4yxfHBw4hG #b2bmarketing#thirdpartycookie#iptargeting#Meta
Wie können sich #B2B-Marketer für eine #cookie-freie Zukunft rüsten? Unser CMO, Dirk Wischnewski, ist davon überzeugt, dass #IP-Targeting eine wirkliche Alternative ist. Warum, lesen Sie in diesem Artikel auf @marconomy_de. #b2bmarketing#iptargeting
https://t.co/iDR0in5Mkm
What does the introduction of Google Topics mean for #B2B marketers?
Our CMO Dirk Wischnewski spoke to @pressgazette about the alternative to the third-party cookie and what it means for interest-based targeting in #advertising: https://t.co/u8Y1l6nfHZ #GoogleTopics#marketing
It’s data privacy week and our CMO, Dirk Wischnewski, spoke to @Profsecman about what a post-cookie world will look like, including the presence of IP-based targeting.
Read the full article here: https://t.co/OCLWjYamuY
#dataprivacy#iptargeting#b2bmarketing
🎄Ho ho ho! Just one more sleep and then it's time.
We wish all our customers, partners, and employees a 🎅🏿Merry Christmas and a 🥳Happy New Year🎉! We look forward to seeing everyone again in 2022 after a relaxing break to tackle the goals we have set together.
Can #B2C performance marketing inspire #B2B marketers to revitalise their #leadgen engine?
In Performance Marketing World, our CMO/COO Dirk Wischnewski explains how B2B businesses can apply B2C online #marketing strategies to generate leads: https://t.co/m8s2BMa4Of
💡We are hiring. What makes our product management team special is described by Sonya Stoyanova:"Making my colleagues work easier and getting their positive feedback is more than enough to continue..." https://t.co/l8zsbWhgG1
Our CMO, Dirk Wischnewski, speaks to @Croner_i about small businesses’ ability to harvest #data effectively. From technology to internal resources, read the article to learn how businesses can improve their data analysis and activation: #Marketing
https://t.co/XcVtKSIFfP
70% of the #B2B Buyer Journey is #digital. What does this development mean for sales and marketing teams? And why should the #corporate website be a company's first sales agent? Questions we explored with Mark Herten from @Publitek in this #interview. https://t.co/4euwkHqN4k
#B2B marketers! It’s time to advance your use of intent data.
For @NewDigitalAge1, our VP Product, Andreas Misera, explains how #intentdata can offer personalised experiences and what marketers can do to reap its rewards:
https://t.co/dWPgKXOuvj
Going beyond demographic and firmographic #data can help #B2B marketers personalise their campaigns.
Our VP Product, Andreas Misera, writes for @TheAIJournal1 about the role of #intentdata and what’s needed to drive its development and adoption: https://t.co/o39BsgzF56
We continue to hire and looking for you: You know #data_management, data analysis and data visualisation. You love working with data and are looking for a new challenge? Then you've come to the right place! #DataScience#Jobs https://t.co/RtlvFmZ5qv
We’re excited to announce the appointment of former Criteo exec Andreas Misera as our new VP Product. Andreas will be responsible for driving the growth of our #B2B#data platform, https://t.co/L2EGMk6Loq. Learn more: https://t.co/aukpsvzvCt
Was bevorzugen Sie: Facebook, Twitter, LinkedIn oder XING? Welche sozialen Netzwerke nutzen Sie für Ihre B2B-Kommunikation? Teilen Sie es uns mit! Wir freuen uns, auch in diesem Jahr die Studie "Social Media in der B2B-Kommunikation" zu unterstützen.
https://t.co/C6arlwgZ5A
"Content is King" - und das gerade auch im #B2B! Aufgrund hoher Kosten nehmen viele Firmen davon Abstand, #Content Marketing einzusetzen. Content-Marketing funktioniert auch mit kleinem #Budget. Wie? Lesen Sie hier unsere 5 #Tipps.
https://t.co/TtJTZxMGek
Es blinkt. Es leuchtet. Es verschafft Aufmerksamkeit. - #Werbebanner sind nach wie vor die Grundlage jeder Online-Kampagne. Aber wie sollen #Banner gestaltet sein, damit sie nicht stören, sondern erfolgreich sind. Hier unsere #Tipps: #onlinemarketing#B2B https://t.co/tRrx2rn4qT