Google's May 2026 Core Update is done.
Peak volatility: May 23 + May 30.
Cause: Gemini-based quality models now in play.
Who got hit: thin content, no real expertise, intent mismatch..
Full breakdown 👇
https://t.co/G4oUPrEavq
#SEO#GoogleUpdate
Most small businesses are invisible in AI search.
Not because their content is bad. Because it wasn't written to be cited. Generic. No specifics. No real experience behind it.
That's fixable: https://t.co/atCRZ9WuqI
#GEO#SmallBusiness
Someone asked ChatGPT who the best digital marketing consultant in Louisville was.
My name came up. No paid placement.
Just content that answered the question.
That's GEO. Most businesses don't know it's a thing yet.
https://t.co/zsUZU1J41i
#GEO#AISearch
60% of Google searches end without a click.
Top-3 rankings still saw 18-34% CTR drops when AI Overviews appeared.
Rankings held. Traffic fell anyway.
Optimizing for rank is no longer enough.
5 trends reshaping marketing this week 👇
https://t.co/G4oUPrEavq
#ZeroClick#AI
Agency model: you talk to an account manager who manages a team you never meet.
Consultant model: you talk to the person doing the work.
For Louisville small businesses, that difference shows up in the results.
https://t.co/xsdNBUhRgF
#Louisville#SmallBusiness
Google AI Overviews and Google AI Mode share only 13.7% of their citations.
Same company. Two products. Almost entirely different sources.
If Google can't get its own tools to agree, rankings alone are not telling you where you actually stand.
https://t.co/C6iLHkp25x
#AISEO#GEO
Agency model: you talk to an account manager who manages a team you never meet.
Consultant model: you talk to the person doing the work.
For Louisville small businesses, that difference shows up in the results.
https://t.co/xsdNBUhRgF
#Louisville#SmallBusiness