Big E

⚡️Stress Less, Create More ⚡️Code "BIGE" @Kenetik 📩 [email protected]

[Big E @Big_E]

@NYCMayor

[Big E @Big_E]

IRL streamers feeling like they HAVE to drive and stay live is pure brain rot.

You are literally staying live to generate more revenue. Order an uber or turn the shit on when you get to where you want to be.

[Dexerto @Dexerto]

ExtraEmily has spoken out following her Twitch ban for distracted driving after nearly causing an accident

"I want to learn from my mistake and do better in the future ... I'm going to try to minimize the amount of driving I do on stream"

[Big E @Big_E]

Happy 250th America🫡

[Big E @Big_E]

@mcgowannn @TheStockGuyTV Brother, you need to learn about gold can Diet Coke…

[Big E @Big_E]

@Joesott 100%

Appreciate ya🫡

[Big E @Big_E]

I made a post saying brand deals aren’t disappearing.

24 hours later I got one of the biggest opportunities of my career.

The timing honestly made me laugh.

I talked about how brands aren’t pulling out of creator marketing. They’re just becoming a hell of a lot more intentional about who they work with.

Then literally the next day I got approached by one of the dream brands.

Here’s the crazy part…

They didn’t reach out because I had some insane viral video.

They didn’t reach out because I suddenly exploded in views.

They reached out because they found my content around rebuilding my creator business. Selling our house. Building a new office. Stepping away from streaming being my entire identity. Getting back to making videos.

Basically just documenting the process instead of pretending everything was already figured out. That was what they wanted to be a part of.

Think about that for a second.

A lot of creators are so focused on looking successful that they never show the journey.

Meanwhile brands are sitting there looking for creators with an actual story people want to follow.

People don’t buy into perfect.

They buy into progress.

I’ve said this before and I’ll say it again…

The brands that are winning today aren’t just renting your audience. They’re investing in creators they can build with over time.

That’s why I think authenticity is becoming one of the most valuable things you can have online.

Not fake authenticity.

Not crying on camera for engagement.

Just being real enough to let people watch you build something.

Keep posting your work.

Keep documenting the process.

You never know who’s quietly watching.

[Big E @Big_E]

@ItsPistoph 👌

[Big E @Big_E]

Brand deals aren’t disappearing.

The requirements to get them are changing.

Industry data shows brands are still investing heavily into creator marketing. What’s changing is who they’re investing in.

I’ve seen a lot of creators saying sponsorships are drying up. That brands just aren’t paying creators anymore.

That surprised me because I recently signed with a manager again, and we’re actually turning away deals.

So I started talking to other creators.

What I found is that streamers seem to be feeling it the most.

Honestly, that’s not that surprising. The streaming space has shown a lot of brands that, while there are definitely exceptions, many live integrations simply don’t convert very well.

At the same time, I’ve noticed something else.

Brands are becoming much more intentional.

Recently I’ve had brands come to me and, instead of saying, “Here’s the product we need you to push,” they’ve asked, “Which of our products actually make sense for your audience?”

That changes everything.

They’re not just buying access to your audience anymore.

They’re looking for creators who can produce content that feels authentic, performs well, and is good enough that they can repost it on their own channels.

That’s a completely different skill set.

I also think some creators have lost touch with what they’re actually selling.

I see people turning down partnerships over a few hundred dollars because they’re convinced they’re worth more.

Sometimes they are.

Sometimes they’re not.

I’ve taken deals below my normal rate because the product was genuinely something I wanted to talk about. I knew the content would perform better, my audience would actually benefit from it, and it opened the door to building a long-term relationship with the brand.

I’d rather make content around products I actually believe in than squeeze every last dollar out of every deal.

Some creators are so focused on protecting a rate card that they’re walking away from opportunities that could make them far more money over the next few years.

The creators who are going to win aren’t just the ones with the biggest audience.

They’re the ones who can consistently make content that solves problems for both their audience and the brand.

[Big E @Big_E]

@RoloPoloTV Nothing more beautiful than a blue collar man earning his stripes

[Big E @Big_E]

@MrStrange84 If Twitch would have started charging for monthly access to better features years ago, they wouldn’t have to take 50% of the creators revenue.

I personally think it’s smart of X.

[Big E @Big_E]

X updated their Streaming side with Live Studio and are also going to be setting aside $1,000,000 to reward streamers on X

Huge W👌

[Nikita Bier @nikitabier]

Today we're announcing Live Studio, a brand new livestreaming command center on X

X is where everything is happening now. So we're launching the best tools for pro streamers to go live, connect with their followers & manage their streams

Check it out on 𝕏.com in Creator Studio

[Big E @Big_E]

The last few lines are key. I’m not too big on UGC. But small creators have been pumping UGC deals for years and became really good at generating real content for brands.

I also think we are about to see a push in long term investing vs short campaigns.

Once some brands find their group of creators, they are going to dump money into keeping them.

[Big E @Big_E]

@DeeBetsAndDFS Thoughts? I added to multi before but never took it serious.

[Big E @Big_E]

Brand deals aren’t disappearing.

The requirements to get them are changing.

Industry data shows brands are still investing heavily into creator marketing. What’s changing is who they’re investing in.

I’ve seen a lot of creators saying sponsorships are drying up. That brands just aren’t paying creators anymore.

That surprised me because I recently signed with a manager again, and we’re actually turning away deals.

So I started talking to other creators.

What I found is that streamers seem to be feeling it the most.

Honestly, that’s not that surprising. The streaming space has shown a lot of brands that, while there are definitely exceptions, many live integrations simply don’t convert very well.

At the same time, I’ve noticed something else.

Brands are becoming much more intentional.

Recently I’ve had brands come to me and, instead of saying, “Here’s the product we need you to push,” they’ve asked, “Which of our products actually make sense for your audience?”

That changes everything.

They’re not just buying access to your audience anymore.

They’re looking for creators who can produce content that feels authentic, performs well, and is good enough that they can repost it on their own channels.

That’s a completely different skill set.

I also think some creators have lost touch with what they’re actually selling.

I see people turning down partnerships over a few hundred dollars because they’re convinced they’re worth more.

Sometimes they are.

Sometimes they’re not.

I’ve taken deals below my normal rate because the product was genuinely something I wanted to talk about. I knew the content would perform better, my audience would actually benefit from it, and it opened the door to building a long-term relationship with the brand.

I’d rather make content around products I actually believe in than squeeze every last dollar out of every deal.

Some creators are so focused on protecting a rate card that they’re walking away from opportunities that could make them far more money over the next few years.

The creators who are going to win aren’t just the ones with the biggest audience.

They’re the ones who can consistently make content that solves problems for both their audience and the brand.

[Big E @Big_E]

@NYCMayor 78… that’s a heatwave in the UK.

[Big E @Big_E]

@ronnypdev Brother… shameful

[Big E @Big_E]

stop tagging me in this shit...

it aint me

[Joey @gothamhiphop]

Before the national spotlight, he was already building motion with records like ‘75 on 75,’ then broke through with ‘DON’T DO IT.’

His ‘From The Block’ performance in the middle of the highway turned the record into a viral moment.

(2/7)

[Big E @Big_E]

@StreamWithMeld Meld is the future.

[Big E @Big_E]

@nikitabier Love to see it👌