Boucheron

Created in 1858, Boucheron is the first of the great contemporary jewelers to open a boutique on Place Vendôme.

[Boucheron @Boucheron]

In 1893, Frédéric Boucheron became the first of the great contemporary jewelers to open a boutique on Place Vendôme.
In 2026, Claire Choisne chose to pay tribute to the Maison's founder through four exceptional pieces that best define him. The Address is the first.
#HighJewerly

[Boucheron @Boucheron]

White gold, diamonds, and a drop of aquaprase. Since 1968, Serpent Bohème has transcended time to become one of the Maison’s icons.

#Boucheron #SerpentBohème

[Boucheron @Boucheron]

Two icons, one address. Serpent Bohème and Global Ambassador Han So-hee come together at 26 Place Vendôme. A meeting in style.

#Boucheron #HanSohee #SerpentBohème

[Boucheron @Boucheron]

Never where you expect her to be. Global Ambassador Han So-hee winds her way through the salons at 26 Place Vendôme, wearing the Serpent Bohème collection, created in 1968.

#Boucheron #HanSohee

[Boucheron @Boucheron]

Freedom of the untamed. The leaves of the ivy wrap around the neck, wrist, and fingers in the Lierre de Paris collection: a tribute to nature in its raw state.

#Boucheron #LierredeParis

[Boucheron @Boucheron]

From strong roots come new shoots. Ivy served as the inspiration for the very first Question Mark necklace designed in 1879. A Boucheron icon, its legacy inspired the new Lierre de Paris creations.

#Boucheron #LierredeParis

[Boucheron @Boucheron]

The tip of a tendril curls. A drop of dew pools in the center of a leaf. This plant can be shaped, but it cannot be tamed. Wild, fearless, and unapologetically free, the silhouette of the ivy is captured in the new Lierre de Paris creations.

#Boucheron #LierredeParis

[Boucheron @Boucheron]

At Boucheron, nature is untamed. The Lierre de Paris collection can be worn in endless ways, capturing the free spirit of ivy.

#Boucheron #LierredeParis

[Boucheron @Boucheron]

The curling tendrils of the ivy are shaped in white gold for the new Lierre de Paris creations. Each diamond-paved creation is individually crafted with veins traced in openwork, allowing the light to radiate through each leaf: the result of exceptional High Jewelry techniques.

[Boucheron @Boucheron]

Each leaf of a Lierre de Paris creation is entirely paved with diamonds, set with a center stone to magnify the light. A bead of dew, trembling in the morning light.

#Boucheron #LierredeParis

[Boucheron @Boucheron]

On September 12th, for the opening night of her «Céline Dion Paris 2026-2027» tour at the Plenitude Arena, Céline Dion wore Boucheron High Jewelery pieces on stage: « The Address » necklace from the 2026 Histoire de Style High Jewelry collection marked her entrance.

#Boucheron

[Boucheron @Boucheron]

Global ambassador Han So-hee and actor Steve Sanghyun Noh discover the Carte Blanche, Human Being High Jewelry collection in Seoul.

#Boucheron #HanSohee #SteveSanghyunNoh #CarteBlancheHighJewelry #HumanBeing

[Boucheron @Boucheron]

In Seoul, Global ambassador Han So-hee discovers Claire Choisne’s Carte Blanche, Human Being High Jewelry collection. She wears the Rain necklace.

#Boucheron

[Boucheron @Boucheron]

Lierre de Paris. The new creations that defy constraint.

#Boucheron #LierredeParis

[Boucheron @Boucheron]

Humble yet rebellious, graceful yet free-spirited. Frédéric Boucheron found in the ivy the echo of his daring approach to nature.

#Boucheron #LierredeParis

[Boucheron @Boucheron]

Style climbs to new heights. Embodying independence, freedom, and an adventurous spirit, the untamed ivy is captured in the new Lierre de Paris creations.

#Boucheron #LierredeParis

[Boucheron @Boucheron]

By the late 19th century, jewelry favored nature on its best behavior: roses, lilies, peonies. Frédéric Boucheron looked elsewhere, to something humbler, freer, wilder. He captured nature as he found it, imperfections and all.

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[Boucheron @Boucheron]

Since 1879, and always one step ahead. An icon of Boucheron High Jewelry, the Question Mark necklace is reinvented in a reversible design. Tourmalines on one side, rock crystal on the other, with more than five years of research and development behind it.
#Boucheron #QuestionMark

[Boucheron @Boucheron]

Heads or tails? In the workshops at 26 Place Vendôme, Global Ambassador Han So-hee wears the reversible Question Mark necklace. Tourmaline side out.

#Boucheron #HanSohee

[Boucheron @Boucheron]

At 26 Place Vendôme, Global ambassador Han So-hee takes a journey back in time. From 1879 to the present day, the Question Mark necklace no longer holds any secrets for her.

#Boucheron #HanSohee

[Boucheron @Boucheron]

The most precious creations are worn carefree. The Question Mark necklace: embodying Boucheron's spirit since 1879.

#Boucheron #QuestionMark