Buffer

Your social media workflow in one place ✨ Scheduling, publishing, analytics & content planning. This account is managed by real humans. 💙

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@eric_khun That's a good one, @eric_khun! I've shared that feedback internally. ☺️ - Mel

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Hi Joe, I totally understand how much time that eats up, and thanks for flagging it! JFIF files are actually JPEGs, so you may be able to skip the editing program. When you save the image, you can change the ending from .jfif to .jpg, or rename the file afterward, and Buffer will accept it. Would that be an option for you? We’d also love to see your auto-convert idea on our suggestions board at https://t.co/6phrHcFy0j. -Lexi

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You'll find all the findings (and how to test this on your own account):

🎬 in our latest YouTube video: https://t.co/TgN3hJmQ1G
📚 on the Buffer blog: https://t.co/qF8cyADJTU

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What did data from 2.7 million Instagram Reels tell us about length vs. performance? 👀

→ 90 sec to 3 min reached 4–7% more people than each account's usual reel
→ Over 3 min reached 49.3% fewer (Instagram won't recommend them to new audiences)
→ BUT those long reels had the highest engagement of any length!
→ For those under 90 sec, length didn't seem to make much of a difference.

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@bleedobambam Oh no, sorry the new one isn't clicking for you. I'm keen to understand more. What did the old screen do better for you, or what's getting in the way now? Your take helps us make it better 🙏 -Julia

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We’ve refreshed templates in Buffer. The library is bigger, every template now comes with an example post, and you can filter by who it’s made for, by category, and by platform. You can save your own, share them with your team, and drop any of them into the composer. Find it under Create > Templates.

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Totally get it! Looks like you've found drafts already, which is a great workaround! Drafts are unlimited on the Free plan, and your 10 scheduled slots per channel free up as posts go out. You can move drafts into the schedule as space opens up. If you do decide to upgrade, annual billing brings Essentials down to $5 per channel/month, so 5 channels would be $25/month. Pricing is per channel, so you only pay for the channels you connect. Happy to answer any questions! -Ben

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Great point, thanks for raising it! Truthfully - you can’t with one account. The data gives you patterns to test - that's the learning. A spike that fades in ~3 weeks is possibly novelty or a sign that algorithms have shifted. Six months is long enough to see the fade, so the formats to trust are the ones still beating your baseline after a few repeats. It's constant iteration!
-Dave

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Six months of your own post data will tell you more about what to post than any best practices thread.

Here’s how to feed it into Claude or ChatGPT and get a personal social media coach out the other side, with the exact prompts to copy.

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@python_spaces Hi, not at the moment, but keep an eye here:
https://t.co/3tVVHeCaqO
That's where all our roles get shared first!
-Dave

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We're hiring a Lead Security Engineer, and we'd love to meet you! 🔐

In May we launched our public GraphQL API with an MCP server and CLI, and 35,000+ organizations have now connected an AI tool to Buffer. We want someone to lead how we protect that trust.

🔗 https://t.co/D7rIBrontm

[Luigi Canoro @LuigiMdpDev]

Finally got around to hacking my @supabase Select Badge.

Now I can use it to preview social media posts that @bot drafts for me.

Once approved, it gets scheduled using @buffer.

The full hacking development was made using Gemini Flash with only 1 large prompt (testing my Google One subscription).

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@LadySoleil33 @bot Wooo, love to hear that! Big hug right back atcha ☺️ - Mike (@Mike_Eck)

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Remote (UTC-3 to UTC+3), $171,100 – $222,880 USD.

We'd love to hear from you! 🔗 Apply: https://t.co/YSTUCfa8Dj

Know someone great? Tag them!

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You'll thrive here if you've led security without a CISO above you, like being a generalist, would happily open a PR rather than only a ticket, use AI to multiply your team's output, and hold strong opinions loosely, in writing.

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@koenfucius Hey Koen, thanks for the screenshots, super helpful! No server glitch. The iOS app saved your X and Bluesky posts twice when you created them, so the extra copies just took the next free slot. Not finger trouble on your end. I'm flagging it with Andy now.
-Dave

[Nico @nicoproducto]

@CelestePupu Buffer es la mejor Celes

El plan Free es bastante amplio

@buffer

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@TimeTravelWalls Thanks for considering our platform! Please don't hesitate to give us a shout if you need help with any questions as you explore it. - Octavio