Bart Caylor

President & Founder Caylor Solutions- Husband. Dad. Learner. Thinker. Branding, Marketing, Problem Solver for Education. Apostle's Creed. #highered #marketing

[Bart Caylor @bartcaylor]

Faculty can help prospective students understand what learning at your college will actually feel like.

The key isn't turning professors into marketers.

Let faculty provide expertise, marketing shape it, and enrollment put it to work.
https://t.co/PwFEICC15v

#HigherEdMarketing

[Bart Caylor @bartcaylor]

More clicks can still mean more wasted spend.

A 𝗺𝗶𝘀𝘀𝗶𝗼𝗻-𝗳𝗶𝘁 𝗦𝗘𝗠 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 aligns search intent, ads, landing pages, and enrollment outcomes so your budget attracts the right students.

https://t.co/ZXzaNwV5zd

#HigherEdMarketing #SEM

[Bart Caylor @bartcaylor]

53% of students 𝘵𝘢𝘬𝘦 𝘦𝘯𝘳𝘰𝘭𝘭𝘮𝘦𝘯𝘵 𝘢𝘤𝘵𝘪𝘰𝘯 𝗯𝗲𝗳𝗼𝗿𝗲 directly engaging a college.
63% 𝘭𝘰𝘴𝘦 𝘪𝘯𝘵𝘦𝘳𝘦𝘴𝘵 in 𝗴𝗲𝗻𝗲𝗿𝗶𝗰 𝗼𝘂𝘁𝗿𝗲𝗮𝗰𝗵.
The enrollment journey has changed.

Here’s how your s... https://t.co/8qzkeVI8ID

#HigherEdMarketing #Enrollment

[Bart Caylor @bartcaylor]

Faculty can help prospective students understand what learning at your college will actually feel like.

The key isn't turning professors into marketers.

Let faculty provide expertise, marketing shape it, and enrollment put it to work.
https://t.co/PwFEICC15v

#HigherEdMarketing

[Bart Caylor @bartcaylor]

𝗦𝗲𝗿𝘃𝗮𝗻𝘁 𝗹𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 starts with curiosity, empathy, clear agreements, and leaders who model the accountability they expect.

My takeaways from a thoughtful conversation with Greg Aden:
https://t.co/eSZN6xnvA0

#HigherEd #ServantLeadership #Leadership

[Bart Caylor @bartcaylor]

🎧 Summer Rewind: What does Gen Z really think about AI?

Conor Grennan, formerly Chief AI Architect ... https://t.co/86UwD2DtY5

#AI #HigherEd #DigitalNatives #Education

[Bart Caylor @bartcaylor]

Better creative work starts with better systems.

Paul Bross shares how 𝗵𝗶𝗴𝗵𝗲𝗿 𝗲𝗱 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗼𝗽𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝘀 can protect creative time, reduce friction, improve workflows, and help teams do stronger work without bu...
https://t.co/b0VJMck2GI

#HigherEdMarketing

[Bart Caylor @bartcaylor]

𝗦𝗲𝗿𝘃𝗮𝗻𝘁 𝗹𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 starts with curiosity, empathy, clear agreements, and leaders who model the accountability they expect.

My takeaways from a thoughtful conversation with Greg Aden:
https://t.co/eSZN6xnvA0

#HigherEd #ServantLeadership #Leadership

[Bart Caylor @bartcaylor]

More clicks can still mean more wasted spend.

A 𝗺𝗶𝘀𝘀𝗶𝗼𝗻-𝗳𝗶𝘁 𝗦𝗘𝗠 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 aligns search intent, ads, landing pages, and enrollment outcomes so your budget attracts the right students.

https://t.co/ZXzaNwV5zd

#HigherEdMarketing #SEM

[Bart Caylor @bartcaylor]

Campaigns end. Mission continues.

𝗠𝗶𝘀𝘀𝗶𝗼𝗻-𝗙𝗶𝘁 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴™ aligns messaging, content, websites and recruitment around students who are most likely to thrive.

That takes ...
https://t.co/bMdBLMEQfM

#MissionFitMarketing #HigherEd

[Bart Caylor @bartcaylor]

Enrollment teams don't need more data.

They need clearer insight.

AI can summarize reports, surface trends, and more!

Here's a practical approach to #AI 𝗲𝗻𝗿𝗼𝗹𝗹𝗺𝗲𝗻𝘁 𝗿𝗲𝗽𝗼𝗿𝘁𝗶𝗻𝗴:
https://t.co/j173BS28oe

#HigherEdMarketing

[Bart Caylor @bartcaylor]

More clicks can still mean more wasted spend.

A 𝗺𝗶𝘀𝘀𝗶𝗼𝗻-𝗳𝗶𝘁 𝗦𝗘𝗠 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 aligns search intent, ads, landing pages, and enrollment outcomes so your budget attracts the right students.

https://t.co/ZXzaNwV5zd

#HigherEdMarketing #SEM

[Bart Caylor @bartcaylor]

Better creative work starts with better systems.

Paul Bross shares how 𝗵𝗶𝗴𝗵𝗲𝗿 𝗲𝗱 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗼𝗽𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝘀 can protect creative time, reduce friction, improve workflows, and help teams do stronger work without bu...
https://t.co/b0VJMck2GI

#HigherEdMarketing

[Bart Caylor @bartcaylor]

Your president can be a powerful marketing channel.

Jerra Toms shares how 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝗯𝗿𝗮𝗻𝗱𝗶𝗻𝗴 𝗳𝗼𝗿 𝗵𝗶𝗴𝗵𝗲𝗿 𝗲𝗱 𝗹𝗲𝗮𝗱𝗲𝗿𝘀 can build trust, boost visibility, and strengthen key relationships.

👉 https://t.co/3zdPPGslTw

#HigherEdMarketing

[Bart Caylor @bartcaylor]

Better creative work starts with better systems.

Paul Bross shares how 𝗵𝗶𝗴𝗵𝗲𝗿 𝗲𝗱 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗼𝗽𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝘀 can protect creative time, reduce friction, improve workflows, and help teams do stronger work without bu...
https://t.co/b0VJMck2GI

#HigherEdMarketing

[Bart Caylor @bartcaylor]

Enrollment teams don't need more data.

They need clearer insight.

AI can summarize reports, surface trends, and more!

Here's a practical approach to #AI 𝗲𝗻𝗿𝗼𝗹𝗹𝗺𝗲𝗻𝘁 𝗿𝗲𝗽𝗼𝗿𝘁𝗶𝗻𝗴:
https://t.co/j173BS28oe

#HigherEdMarketing

[Bart Caylor @bartcaylor]

Adult and graduate students often balance careers, families, finances, and questions about what comes next.

Mission-fit enrollment means understanding those realities and communicating with clarity, relevance, and trust.

👉 https://t.co/sSktWnThqF

#HigherEdMarketing

[Bart Caylor @bartcaylor]

Do you need more applications or 𝗳𝗲𝘄𝗲𝗿 𝗹𝗼𝘀𝘁 𝘀𝘁𝘂𝗱𝗲𝗻𝘁𝘀?

𝗘𝗻𝗿𝗼𝗹𝗹𝗺𝗲𝗻𝘁 𝘆𝗶𝗲𝗹𝗱 𝗶𝗺𝗽𝗿𝗼𝘃𝗲𝗺𝗲𝗻𝘁 starts with the students already showing intent.

Reduce friction.
Accelerate financial clarity.
Track m... https://t.co/vYg3K2fdmL

#HigherEdMarketing

[Bart Caylor @bartcaylor]

Enrollment teams don't need more data.

They need clearer insight.

AI can summarize reports, surface trends, and more!

Here's a practical approach to #AI 𝗲𝗻𝗿𝗼𝗹𝗹𝗺𝗲𝗻𝘁 𝗿𝗲𝗽𝗼𝗿𝘁𝗶𝗻𝗴:
https://t.co/j173BS28oe

#HigherEdMarketing

[Bart Caylor @bartcaylor]

Your president can be a powerful marketing channel.

Jerra Toms shares how 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝗯𝗿𝗮𝗻𝗱𝗶𝗻𝗴 𝗳𝗼𝗿 𝗵𝗶𝗴𝗵𝗲𝗿 𝗲𝗱 𝗹𝗲𝗮𝗱𝗲𝗿𝘀 can build trust, boost visibility, and strengthen key relationships.

👉 https://t.co/3zdPPGslTw

#HigherEdMarketing