Bhanu Sharma

Founder and CEO of @Maker. previous: products at Adobe, Macromedia, Sony, Skyfire (acquired by Opera), co-founder Wanadu (acquired by Cisco/Latitude).

[Bhanu Sharma @bhanu]

Everyone says taste is the moat now. They're crediting the wrong thing.

When anyone can build anything, building stops being the moat. Taste is the new one, supposedly. Every founder says it. Every VC says it twice.

Taste was never the moat. It was the residue. The thousands of hours of looking closer, cutting your own work, asking why again when good enough was right there.

Nobody has taste who didn't first care enough to suffer for it.

Taste is learnable. That's the problem. Anything you can learn, a machine can learn faster. But it only learns the taste. Not the caring that made it.

Caring is harder. You can't prompt it into a model. You can't train it into a person who doesn't want it. You can't fake it for long.

Same tools for everyone. Same models. Same taste on tap. A few people still make something that stops you cold.

You already know it wasn't their tools.

Taste tells you it's wrong. Caring is what makes you redo it at midnight, when no one would've noticed.

So here's to the ones who couldn't leave it alone.

[Bhanu Sharma @bhanu]

For most e-commerce teams, the bottleneck isn't ideas. It's build cycles.

The idea is easy. SEMA's coming, let's build a campaign page. Race week, let's localize it. New brake kit, let's give it a configurator. The team has the ideas in the room.

Then reality. Static product cards need manual updates. Event pages need a dev queue. So the idea sits in a backlog until someone has the bandwidth. Most ideas die there.

@SpeedwayMotors didn't accept that trade.

America's oldest speed shop. 8+ years building with Maker. 600+ enhanced product pages. They connected their live catalog directly to Maker, so every product change syncs automatically. Images, titles, prices, descriptions, all pulling from the source.

That's the part that unlocks everything. The team goes from "can we try this?" to "it's live" without a long dev cycle.

The idea doesn't sit in a backlog. It ships.

https://t.co/LOb2N7DjoH

#justmake

[Bhanu Sharma @bhanu]

Token cost is the silent killer of AI adoption.

Using the most powerful model to fix a button label is like flying a private jet to cross the street.

A lighter model gets there just as well. For a fraction of the cost.

That's why we shipped AI Modes in Maker.

Fast for quick edits. Balanced for most work. Deep for complex builds. Ultra when nothing else cuts it.

No juggling model names. No version anxiety. We hide that complexity for you.

Not every problem is the same size. Your AI shouldn't treat them like they are.

A simple idea. A big difference in how far your credits go.

#justmake

[Bhanu Sharma @bhanu]

Some buyers want to feel the brand. Others want to inspect the seams.

There's a kind of shopper who reads the spec before the story. Who wants to know the fabric weight, the stitch count, the hardware. The construction isn't a footnote for them - it's the whole reason they're here.

This Maker template is built for those products. Bags, technical apparel, accessories, gear - where the build is the brand. Materials, architecture, and hardware given the space they deserve. No oversold copy. No marketing on top of marketing. Just the product, made legible.

Prompt it. Edit it. Make it yours.

Checkout our new templates here: https://t.co/VObHLrrbO2

[Bhanu Sharma @bhanu]

A product page should sell the feeling. Most just list the facts.

Specs in a row. Bullet points. An image carousel. A buy button stuck to the side.

In fashion, customers don't buy clothes - they buy an enhanced version of themselves.

The look they want to wear. The life they want to walk into. A great PDP doesn't just describe the product. It helps the customer see themselves in it.

That means context, not white backgrounds. Lifestyle, not just flat-lay. The fabric close-up that answers the question they're already asking. The story behind the make. The buy block that converts the scroll into a cart.

Our Humans&Agents team just shipped this for Beach Lunch Lounge. Every product page rebuilt top to bottom. Hero to scroll, model to flat-lay, fabric close-up to fit notes - all in one flow.

Same catalog. Same products. Completely different experience.

This is what AI-enhanced PDPs look like when humans direct the work.

See it for yourself: https://t.co/UouS3J30pu

#justmake

[Bhanu Sharma @bhanu]

Some beauty brands chase trends. Others build trust.

This Maker template is built for skincare and wellness brands that lead with substance - ingredients, routines, real results, all given the space to land.

Prompt it. Edit it. Make it yours.

#justmake

[Bhanu Sharma @bhanu]

The hard part of A/B testing isn't the test. It's everything before the test.

That's why most websites never test and struggle to get better.

You need a hypothesis. You need someone to build the variant - sometimes a developer, sometimes a designer, depending on what you're testing.

If you're testing design changes - you need someone to code it, because your template doesn't support an asymmetrical hero, or a different layout, or whatever the test actually requires. You need QA so the variant doesn't break the live site.

All this can take weeks. Sometimes a quarter.

So most teams skip it. They ship on instinct. Waste of $$$ traffic.

Maker shrinks the whole chain to a prompt.

Either let our CRO skill handle it for you all the way, or describe the variant.

"A video hero." "An asymmetrical product grid." "A CTA above the fold." Design skills build it on-brand. Maker writes the code that works on your site, and yes - any site - without breaking anything else.

Then run the test. As many variants as you want. Measured in your Google Analytics or directly in Maker.

Run the test you've been putting off.

[Bhanu Sharma @bhanu]

Every brand on the web is different. That's the whole point.

Fonts, colors, layout, interactions. The way a page feels when it loads. Design is how a brand becomes recognizable - and how customers experience it.

Yet most AI-generated pages look the same.

We built Styles in Maker to keep your brand yours. A curated library of visual directions to start from, updated constantly by our team. Or build your own - as many style guides as you need. One for your main brand. Another for a campaign. A different one for a sub-brand.

Import from Figma. Pull styles from your existing website. Upload reference images. Whatever you choose becomes the aesthetic Maker builds in, every time.

Different brands. Different styles. Different campaigns. All without losing what makes any of them distinct.

#makebetter #justmake

[Bhanu Sharma @bhanu]

The campaign was live. The budget was committed. The page wasn't converting well.

Jasman isn't a developer. She isn't a WordPress expert. She's a marketing director, and the page change she needed meant a ticket, a developer, a timeline she didn't have.

So she ran the page through Maker's page makeover instead.

CRO feedback. Design improvements. On-brand edits. One pass.

Then she kept going. New variants. New ideas. Iterations she couldn't have shipped before.

No ticket. No developer. No waiting.

The page is converting. The campaign is running. The marketing director did it herself. And it's running inside her existing side, without an issues.

That's the point of an AI-native frontend to power your website.

#justmake

[Bhanu Sharma @bhanu]

Selling supplements is harder than selling most products.

The customer isn't browsing - they're evaluating. Every claim has to land before they'll trust the cart.

Plain text and bullet points don't cut it. Not for this category.

This Maker template is built for the part of the page where supplement brands actually win or lose - the enhanced product details section.

The ingredient table. The strain breakdown. Benefit callouts, clinical signals, the storytelling that turns "another supplement" into "the right one."

Drop it into any product page, on your ecommerce store.

Prompt it. Edit it. Make it yours.

#justmake

[Bhanu Sharma @bhanu]

Our agency customers asked for this. So did our larger brand customers managing multiple sites under one roof.

We listened.

You can now with connect unlimited custom domains within a single Maker account - root domains, subdomains, any combination. Each project published exactly where it belongs.

A few situations this unlocks:
→ Agencies managing dozens of client sites from one workspace
→ Brands launching campaign microsites with their own URLs
→ Multi-brand companies running separate domains for each property
→ Localized sites - .co.uk, .de, .com.au - all from one account
→ Subdomain setups - blog, store, careers, support - mapped to different projects
→ Co-branded partner pages that live on partner domains

No per-domain fees. No separate workspaces. No limits.

One account. Every domain you need.

#justmake

[Bhanu Sharma @bhanu]

Five months ago I published Empire & Freedom, an illustrated version of 350 years of Indian history under British rule, made for my kids using AI.

This weekend I rebuilt the entire book.

GPT Image 2 dropped. GPT-5.5 dropped. I built a custom skill in Codex with calibrated reference images, then let long-running agents batch-process every illustration in the book - rethought, recreated, with facts and figures re-verified along the way. Color-corrected every page. Formatted it for Amazon ebook specs. Prepped it for print.

Agents with skills, models and tools did most of the work.

I was directing it. Checking outputs, refining the brief, making calls on what stayed and what got redone.

That's the part that keeps hitting me. We're all becoming creative directors now. The means to make almost anything imaginable - books, films, apps, stores - they're sitting on our laptops.

The hard part isn't execution anymore. It's knowing what you want, and having taste enough to recognize when the output is right.

The first version of this book took a lot longer. This one came together over a weekend, mostly while I was doing other things.

It's not just fun. It's empowering. And honestly, a little surreal.

Find it here: https://t.co/OErKX8sEjO
(That promo page? Built entirely on Maker.)

For anyone curious about the original story behind the book: https://t.co/brIdCka5Y2

The stack:
🎨 Illustrations: GPT Image 2 (just released)
🧠 Orchestration: Codex with GPT-5.5 + custom skills
📐 Layout, color correction, ebook + print prep: Codex
🌐 Promo page: Maker
Video cover image: Midjourney

[Bhanu Sharma @bhanu]

Their brand was ready. The store was holding them back.

Beach Lunch Lounge is a New York women's fashion label built around effortless style. Strong brand. Loyal following.

Problem - A DTC site that hadn't kept pace with either.

Dated navigation. Every content update needed a developer. No AI features. No way to move fast enough for a modern DTC brand.

They didn't need a patch. They needed a rebuild.

Our Humans&Agents team took it on end to end.

Homepage. Navigation. Landing pages. Collection pages. PDPs. AI-generated enhanced content and AEO-ready FAQ's on every product page.

Full site live in under a week. No agency. No designers. No developers.

A site that finally matches the brand. Built on Maker. Ready to move as fast as they do.

Read the full story: https://t.co/U7bACq0RBs

[Bhanu Sharma @bhanu]

Your product performs. Your store should too.

This is a new @maker template - built for activewear and sportswear brands that need bold visuals, technical detail, and clean structure in one layout.

Fit, fabric, and benefits land instantly without the page feeling crowded.

Add your brand, and Maker builds your style guide and customized version.

Prompt it. Edit it. Make it yours.

[Bhanu Sharma @bhanu]

A full site redesign usually means: an agency, a design team, a dev team, months of back-and-forth, and a big budget.

Yogasleep did it with one person.

Yogasleep (Marpac) invented the white noise machine in 1962. Sixty years later, they're a household name in sleep products.

When the time came to redesign, they went all in. New homepage. Refreshed landing pages. AI-generated content across every product page.

No agency. No designers. No developers.

One person working effectively with AI ran the entire thing - at a fraction of the time and cost a project this size would normally take.

The result: 10x faster launch. Zero design or dev bottleneck.

Sally Sloan, their Ecommerce Specialist, put it simply: "Maker has made it so much easier to improve our website pages. We've seen stronger, clearer content and it saves us so much time."

60 years of brand trust. Redesigned for what's next. One person. The right tool.

Read the full story: https://t.co/GzBNmWKpgI

[Bhanu Sharma @bhanu]

Your portfolio should hit as hard as your work.

This template is built for creatives who want a site with personality - art directors, designers, freelancers who refuse to look like everyone else.

Bold typography. Editorial layout. Every scroll feels intentional.

Prompt it. Edit it. Make it yours. with @maker.

[Bhanu Sharma @bhanu]

The fastest way to waste AI credits? Prompting to create without a solid plan.

Most people jump straight to "build me a page" and then spend the next 20 prompts fixing what came out wrong.

Every revision burns tokens. Every undo is money.

Plan mode in Maker separates thinking from building.

Explore directions, ask questions, evaluate approaches - all before a single element changes on your page.

When you're ready, execute. One shot. Clean.

The best engineers already know this. Planning before execution isn't slower - it's how you'll get better results each time.

Plan. Then make.

[Bhanu Sharma @bhanu]

Not every brand sells products. Some sell expertise.

This template is built for studios, agencies, and service brands - portfolio, projects, awards, articles - all in one.

Prompt it. Edit it. Make it yours.