Branch & Bramble

You stand for something. We find others to stand with you.
We build #socialmedia & #digitaladvertising programs that make lasting impacts. Founder @EmilyLyman.

[Branch & Bramble @BranchBramble]

It is our pleasure to announce that we, along with our partners, @ABRLive have won the Gold Medal in the influencer marketing campaign category in the 2023 American Business Awards—aka @TheStevieAwards—for our collaborative, “A Stake in Stardom” program.
https://t.co/3cJhzjC3uF

[Branch & Bramble @BranchBramble]

📈 Trends
💡 Marketing Tips
🎤 Taylor Swift

If you like any or all of these things, make sure you sign up for our newsletter, arriving in inboxes soon 👀 https://t.co/vkRdjTK40R

[Branch & Bramble @BranchBramble]

Learn more about the work we do with Patagonia. @emilylyman sits down with @SharkeyAZ on the Rebrand Podcast to chat about empathy-based marketing and how the brand connects with customers.

https://t.co/tA1SPl2pFD

[Emily Lyman @emilylyman]

I sat down with @SharkeyAZ for the Rebrand Podcast to chat about how Patagonia uses empathy-based marketing to understand the core values of its consumers and connect with customers on a deeper emotional level.

Listen here: https://t.co/zyuCh1zFWf

[Branch & Bramble @BranchBramble]

If you only listen to one podcast this week make it the MarTech podcast. @emilylyman joins to talk:

- Marketing of lifestyles brands vs commodity brands 
- How marketing has evolved with transactional brands
- Benefits of empathetic marketing

https://t.co/9mRtVwH5jM

[Branch & Bramble @BranchBramble]

We're proud to announce that we've won the 2023 American Business Awards, Influencer Marketing Campaign of the Year—better known as @TheStevieAwards.

See how our Stake in Stardom campaign changed the perspective of horse racing in our latest case study.

https://t.co/AjaQIIXvQc

[Branch & Bramble @BranchBramble]

Empathetic marketing is inherently about conversions. Don't miss our @RTouchPoints article covering:

✅ Four key tenants of empathetic marketing
✅ Core emotional motivators
✅ How to evaluate your marketing

https://t.co/PJTF6OHtj5 written by @emilylyman

[Branch & Bramble @BranchBramble]

The Edelman Trust Barometer 2023 reveals that business is the only institution currently seen as competent and ethical.

We're in the age of the discerning customer.

5 things your brand should be doing to build trust --> https://t.co/uCzmbdr8lJ

[Branch & Bramble @BranchBramble]

Who's got the cookies? Nobody.

Marketing has been using cookies for decades. But with the steady march towards deleting cookies, now is the time to move your data to a privacy-first model...

Get started--> https://t.co/iAXt86Sbtm

[Branch & Bramble @BranchBramble]

Empathetic marketing is the key to connection & conversion. Andy Splichal of Make Each Click Count Podcast sat down with our CEO @emilylyman to discuss the power of emotions in influencing consumer behavior.

Listen & Watch here: https://t.co/lRdiYopeXs

[Branch & Bramble @BranchBramble]

We all knew it was going to happen sooner or later. Influencer trust is down.

It's time for a shift. Start relying on these content creators, change up your content to incorporate these 3 things, and keep this checklist in mind: https://t.co/mmrrMtxj6L

✍️ @sarahmwalsh

[Emily Lyman @emilylyman]

Getting ready for my keynote session @DigiMarCon:

🌟 Future-Proof Your Consumer Data: How to Replace Cookies with Empathy-Based Personas That Convert 🌟

@BranchBramble teaches brands how to employ empathetic marketing and I cannot wait to bring this thinking to the stage.

[Branch & Bramble @BranchBramble]

Being obsessed with trends, she explores what brands can learn from Barbie Girl Summer. And she didn't just use it as an excuse to buy pink toothpaste: https://t.co/aUDUZTnhJt

[Branch & Bramble @BranchBramble]

Have you gotten into Barbie-mode, yet? @sarahmwalsh is already there with ideas for brands.

💖 Publishers doing book round-ups inspired by aspects of Barbie culture
💖 F&B companies renaming a pink item on their menu after something Barbie-related
💖 Discount code for pink items

[Branch & Bramble @BranchBramble]

McDonald’s
Whole Foods
Walmart
Gap
American Apparel
Subaru
MLS 
NFL

Why are these brands loved by Gen Z? Brand Strategist, @sarahmwalsh, weighs in on what Gen Z wants. https://t.co/PuFvORIcs4

[Branch & Bramble @BranchBramble]

Stop wasting money pursuing leads that aren't up to snuff—they're a waste of your brand's resources.

Instead implement a lead-gen campaign to attract high-quality consumers by using our Best Damn Lead Magnet eBook—a step-by-step guide for your brand.

👉 https://t.co/y4osruPIns

[Branch & Bramble @BranchBramble]

You may be relying on data too much. And by too much, we mean...don't make it the only element in your marketing strategy. Data only works if your brand has established a true connection with its audience.

[Emily Lyman @emilylyman]

Data-driven empathy: oxymoron or marketing secret weapon?

Some people argue that using data to build human connections defeats the purpose. They say it devalues genuine interactions and makes brands seem manipulative. 1/8

[Branch & Bramble @BranchBramble]

Are you Team Persona or Team Identifier? The majority of marketers agree that cookies & identifiers are disappearing but only 40% are aware of non-cookie-based alternatives.

A few things to think about as you reassess consumer identification strategies: https://t.co/Iipwsbuv9Z

[Branch & Bramble @BranchBramble]

Vulnerability is a tremendous strength. It helps foster deeper connections, build trust, & create an environment where everyone feels comfortable being themselves.

Read our Account Director's @AuthorityMgzine article on authenticity and vulnerability. https://t.co/JfJDGDe0F1

[Branch & Bramble @BranchBramble]

Uncover invaluable insights into influencer marketing for book publishers.

Join our CEO @emilylyman as she delves into the world of partnerships with @IBPA, revealing expert strategies and tips that will help with your next book launch.

https://t.co/KUDwrZss0U
#BookPublishing

[Branch & Bramble @BranchBramble]

Our CEO, Emily Lyman, sat down with Industry Leaders to talk business, leadership, and success.

Just a friendly reminder - we're all works-in-progress. You're amazing. 💪

[Emily Lyman @emilylyman]

What gets me through the day? Focus, self-conviction, & a dash of imposter syndrome. If you think those things can't go hand-in-hand, I'm here to tell you that it is absolutely possible.

Thanks to Industry Leaders for the article: https://t.co/xPsqqJzDaB

[Branch & Bramble @BranchBramble]

What is your vision for marketing?

Sarah Walsh shares how she's reimagined the industry with @AuthorityMgzine.

We're biased because Sarah is one of ours. But that shouldn't stop you from reading.