GREAT list by @jackneff of @Adage although I would add brand "visibility" (e.g. do you show up in AI answers) in the next iteration.
Measurement glossary—what marketers and agencies need to know https://t.co/YASi1Zr927
This has been one of the biggest weeks in AI Agents 🧵
I summarized everything announced by OpenAI, Normative AI, Cohere, CrewAI, Stripe, IBM Research, AgentOps, AI21 Labs, and more.
Here's everything you need to know and how to make sense of it:
(save for later)
Introducing Agentic Object Detection!
Given a text prompt like “unripe strawberries” or “Kellogg’s branded cereal” and an image, we use an agentic workflow to reason at length and detect the specified objects. No need to label any training data. Watch the video for details.
“I want to dedicate this award to all my immigrant brothers and sisters in this country. You are loved, you are worth it, and I will always fight with you.”
— Shakira during her #GRAMMYs acceptance speech.
In the AI-powered Answer Economy, Answer Engines like ChatGPT and Claude aren't just gatekeepers - they're architects of an entirely new and rapidly growing marketing funnel, where marketing to algorithms is as critical as marketing to humans.
#marketing#brands@brandrankai