Brandon Lopez

AI-first marketer. Co-founder @persimmonMKTG, advisor @mysidecarai, @LinkedIn @Salesforce alum.

[Persimmon Marketing @PersimmonMKTG]

Salesforce just reset the rules for its partner ecosystem:
🔹 2 tiers: Select and Summit
🔹Legacy badges replaced with competencies
🔹 Incentives tied to customer value

The partner landscape is being redefined for the AI era.

Source: https://t.co/0Bo3vzFaXL

[Brandon Lopez @Brandon_Lopez]

@AscentERP Looking forward to DF25 and joining the Ascent team in SF. My X network: let's grab a coffee/beer and catchup, if you'll be there.

[Brandon Lopez @Brandon_Lopez]

Some more fun w/ a cup ☕ & GPT...excited to join @Joe_Fractional from Cloud113 to record a pod on marketing, AI, other tech, and I'm sure other entertaining threads.

PS- My mic game is definitely bottom row in this GPT image!
#marketing #AI #marketingpodcast #podcast #GPT

[Brandon Lopez @Brandon_Lopez]

Just had some fun w/ #GPT-5 over a ☕ . Created a web app that analyzes your B2B sales & marketing alignment based on what's on your website (copy, docs). The framework & scoring is REALLY actionable. Curious about your score?

DM me if you'd find value in this analysis. 💡

[Jason ✨👾SaaStr.Ai✨ Lemkin @jasonlk]

Mary Meeker and the Bond team have released their latest 300+ page annual report, this time all on AI

It's very good but long, so I've summarized the Top 10 Points for B2B and enterprise founders here:

[Brandon Lopez @Brandon_Lopez]

It's time to embrace AI-first marketing. DM me to get started on your journey--happy to provide marketing-related advice and tech recs.

#AI #genAI #marketingAI #mysidecarAI

[MySidecar AI @MySidecarAI]

AI has changed the marketing landscape but most tools require endless prompts, adjustments & fragmented workflows. That changes today. 🚀 Announcing the evolution of MySidecar—a fully structured AI-powered marketing system: https://t.co/1PVPsywz6e

#AI #marketingAI #genAI

[Brandon Lopez @Brandon_Lopez]

AI-first marketing is VERY exciting right now. Over a few cups ☕ today...
📽️ Avatar video blog summary w/ @descript
💚 Brand framework update w/ @AgentDotAi
🤖 Sales call transcript to FAQ w/ @youdotcom ARI
💡 Assets into @MySidecarAI for updated strategy 💪

#AI #marketing

[Brandon Lopez @Brandon_Lopez]

My thoughts on why marketers, agencies, and founders should be running AI powered campaigns, today. Not tomorrow, today. (Includes a high level case study.)
https://t.co/tUROgmvi59

#AI #GenAI #marketing #salesenablement #demandgen #productmarketing

[Brandon Lopez @Brandon_Lopez]

@hnshah For all the X vs LinkedIn (bots?) ...just look at the metrics and you answered your own troll comment. X team has made our feeds LinkedIn/FB/X for about a month.

[Brandon Lopez @Brandon_Lopez]

@Kantrowitz I was hoping for more insightful comments. Just cost cutting or more at play? Big tech perks have historically ignored much more than this.

[Brandon Lopez @Brandon_Lopez]

@rrhoover Zappos did this a long ago during the new hire process. Worked well for them.

[Brandon Lopez @Brandon_Lopez]

@hnshah Interestingly, counter to what most VC's recommend -- PPC ads and PR.

[Brandon Lopez @Brandon_Lopez]

@JacobJaber Philz in SF was synonymous with tech good times. Great coffee and one cup experience.

[Brandon Lopez @Brandon_Lopez]

@alischwanke Too many SDRs and not a strong enough value prop for deeper funnel MQLs.

[Brandon Lopez @Brandon_Lopez]

@Yemmie_ @RealSkipBayless NBA GMs

[Brandon Lopez @Brandon_Lopez]

AI use case: #GenAI quickly fact checks political statements and flashes a green, yellow or red emoji per comment. @Deloitte @BainandCompany @PwC @IBMwatsonx @salesforce

[Brandon Lopez @Brandon_Lopez]

@david_kleriga @GaryParrishCBS Or watching the debate and hitting a golf ball once.

[Brandon Lopez @Brandon_Lopez]

@alischwanke :) many years of experience to distill that!

[Brandon Lopez @Brandon_Lopez]

@alischwanke My experience: sophisticated tech companies think it's sales ops + marketing/marketing ops + SDRs. Most SMBs (especially non-tech) think it's simply CRM management + marketing and they don't have SDRs or much outbound anyway.