Writing for @ThisIsNextTV, Parks Associates analyst @BRatPARKS says that the early Disney Plus subscriber growth stems from factors beyond mere advertising and promotional budget https://t.co/ZZEg7IxW4o
Almost 1/3 of US broadband households now use ad-based #OTT services, up from 24% in 2018. This is likely to increase with the upcoming launch of @peacockTV, among others. Learn more about consumer adoption habits in @ParksAssociates’ new 360 Deep Dive: https://t.co/noCfDsONmf
The availability of #OTT video services on multiple platforms is a key component of reaching new audiences. As the market evolves, new opportunities for potential #streaming platforms emerge, says @ParksAssociates Researcher @BRatPARKS: https://t.co/UcLTrDLIzw
Consumers are turning to ad-supported #streaming services as subscription fatigue continues to settle in, researcher @BRatParks comments on the #streamingwars in @CNBC: https://t.co/ZbBP787ylc
"consumers will have a hard time understanding what these new services are - like Apple TV versus Apple TV PLus" - it will be interesting to watch - good point made by #MammothMedia
#OTT services started as a la carte options. Consumers may face fatigue in the overwhelming amount of choices in the space. Partnerships and #bundles create enticing value propositions that serve as a simpler way to access more content. Thoughts from @STARZ at #FutureVideo19
Our Steve Epstein provided great insights on the threat of content #piracy and “service fraud” on a panel at @ParksAssociates#FutureVideo19. #ICYMI, read more here about how we can help you fight both kinds of piracy: https://t.co/1aX5BcsbwZ