Business of Apps

App Industry Insights - get the latest app business news, downloads, webinars and data

[Business of Apps @BusinessofApps]

Business of Apps is the leading B2B media and information platform for the global app industry.

[Business of Apps @BusinessofApps]

The health and fitness app industry grew by 14.1% in 2024, with revenues increasing to over $5 billion.

In the 2025 edition, we cover financials, usage, installs, market share, demographics and benchmarks.

Check it out here: https://t.co/l9MjrEFmCk

[Business of Apps @BusinessofApps]

App Leaders 🏆 is our list of the top individuals who are driving growth and change in the global app industry. 🌎

We are excited to include Alper Taner, Head of Performance Marketing & Independent App Growth Consultant.

More on Alper 👇
https://t.co/AiVSwbMwqy

#appleaders

[Business of Apps @BusinessofApps]

App Leaders 🏆 is our list of the top individuals who are driving growth and change in the global app industry. 🌎

We are excited to include Lenny Rabin, CEO at @Brownbootsinc and GOKART.

More on Lenny 👇
https://t.co/uPOmnvYq2L

#appleaders #leadership #success #apps #mobile

[Business of Apps @BusinessofApps]

Breakthrough scaling: Boost your app campaigns: https://t.co/finBVfp4Ed via @yepads_

[Business of Apps @BusinessofApps]

Boost app conversions: Making the most out of Apple and Google - https://t.co/m6Lr3WuXrs via @Gummicube

[Business of Apps @BusinessofApps]

App Leaders 🏆 is our list of the top individuals who are driving growth and change in the global app industry. 🌎

We are excited to include Melanya Laz, Head of Growth at Elevatix.

More on Melanya 👇
https://t.co/okI7VanCHO

#appleaders #leadership #success #apps #mobile

[Business of Apps @BusinessofApps]

App Leaders 🏆 is our list of the top individuals who are driving growth and change in the global app industry. 🌎

We are excited to include Crystal Bai, Marketing Director at @social_peta.

More on Crystal 👇
https://t.co/Fj87NqBLGe

#appleaders #leadership #success #apps

[Business of Apps @BusinessofApps]

Mobile app marketing trends 2024: https://t.co/UQox2xlLow via @social_peta

[Business of Apps @BusinessofApps]

Tenjin joins Meta’s Mobile Measurement Partner program: https://t.co/eyqqGTKYkE via @tenjinIO

[Business of Apps @BusinessofApps]

App Leaders 🏆 is our list of the top individuals who are driving growth and change in the global app industry. 🌎

We are excited to include Léa Samrani, VP of Product at @Passion_io.

More on Léa 👇
https://t.co/UYO5fml7vp

#appleaders #leadership #success #apps #mobile

[Business of Apps @BusinessofApps]

App Leaders 🏆 is our list of the top individuals who are driving growth and change in the global app industry. 🌎

We are excited to include Robert Kramer, Executive Vice President at Appnomix.

More on Rob 👇
https://t.co/kbjOeVa05D

#appleaders #leadership #success #apps

[Business of Apps @BusinessofApps]

Beyond performance marketing for CTV: Streaming big opportunities for mobile apps: https://t.co/4QcRaOomTO via @RevX_Platform

[Business of Apps @BusinessofApps]

Remerge launches awards to recognize best-performing podcast episodes: https://t.co/jQaYzZVYee via @remergeio

[Business of Apps @BusinessofApps]

Understanding the Play Store algorithm: Challenges and best practices for ASO success: https://t.co/9RlD8qynMb via @consultmyapp

[Business of Apps @BusinessofApps]

Welcome to the first edition of The Yodel Growth Loop: https://t.co/o5hyMDpG7H via @YodelMobile

[Business of Apps @BusinessofApps]

App Leaders 🏆 is our list of the top individuals who are driving growth and change in the global app industry. 🌎

We are excited to include Pascal Priso, Performance Marketing Manager at @Babbel.

More on Pascal 👇
https://t.co/fiyyKqlx3U

#appleaders #leadership #success #apps

[Business of Apps @BusinessofApps]

How PropellerAds’ Telegram ads brought 18,000+ conversions: https://t.co/4O8fYwrw8N via @propellerads

[Business of Apps @BusinessofApps]

App Leaders 🏆 is our list of the top individuals who are driving growth and change in the global app industry. 🌎

We are excited to include Jon Genovard, CRM Manager at @ShareTheMealorg.

More on Jon 👇
https://t.co/uoqFbufD9Y

#appleaders #leadership #success #apps #mobile

[Business of Apps @BusinessofApps]

Our report is packed full of statistics on the app industry, with over 180 charts and 3000 data points. Want to get a better insight on the industry? Get your copy here:

https://t.co/SdzL0Zj0ZK

[Business of Apps @BusinessofApps]

The 2025 edition of the App Data report is available to purchase.

Some of the highlights:
💪25% increase in consumer spending on apps
📱137 billion apps and games were downloaded
💸TikTok was the top grossing and most downloaded app in 2024
🎮Roblox was the most downloaded game