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Remember that feeling when a project was minting, you were whitelisted, and the Discord was scrolling so fast you could barely read a word? Pure chaos and you loved every second of it.
What most people never realised is that web3 had stumbled onto something web2 brands would pay a fortune for. A community hitting peak energy the moment something dropped.
I spent a long time trying to work out how to capture that and provide it to brands globally. This became @Ohhyeah_io, the Block Party for Announcements.
The part I love most is what happens next. When the biggest brands in the world are using Ohhyeah!, they will get a little taste of the chaotic energy that was born from our little corner of the web first.
Nobody does a teaser like BAYC. That first single image full of easter eggs and we all spiral into detective mode.
We will spend a week debating what it all means and loving every minute of it.
This is the part most brands never understand. The wait is the fun and the speculation is the product. Anticipation marketing at its finest.
What I would love to see is the actual launch of this capsule happening live on @Ohhyeah_io
Members coming together for the countdown. @Kingsaladeenart on the mic talking through the collection and sharing the story with @TheeHustleHouse and @illaDaProducer. The Ohhyeah! trivia feature running while we wait, with a few pieces of the capsule going to whoever knows their BAYC history best.
Then the countdown hits zero and everyone gets first access at the exact same moment.
That is the difference between finding out a drop already happened and being there with your community the moment it does.
@mfigge let’s chat 👊🏼
@andrewbogut@karlstefanovic I and I’m sure many Aussie’s would happily subscribe and pay to support he’s new podcast.
Can’t confidently say the same for the abc.
TAIPEI ALERT!
According to reliable sources, an unusual concentration of apes is expected to emerge across Taipei on the evening of June 23.
Experts remain unable to explain why they have suddenly begun migrating and gathering in large numbers.
Early signs suggest they may be preparing to take over the city.
Further observation is required. 🐵📡
@BoredApeYC
#ApeFollowApe
#BAYC
#Taipei