Canadian Marketing Association

Promote, Learn, Advocate, Network & Strengthen Standards with Canada’s Marketing Association! Stay in touch with MyCMA:

[Canadian Marketing Association @CdnMarketing]

Your ambition deserves the right support.

Building a career in marketing means constantly learning, adapting, and finding new ways to grow.
But you don't have to figure out every challenge or opportunity on your own.

The CMA Mentorship Program connects you with experienced marketing professionals who can offer valuable industry perspectives, help you navigate career decisions, and share practical advice you can put into action.

Whether you're looking to strengthen your skills, expand your network, or gain a clearer perspective on where your career could take you, mentorship can help you move forward with purpose.
Invest in your growth and make your next career move count.

Explore the requirements and apply to become a CMA mentee: https://t.co/tWfRFkXXUT

#CMAMentorship #MarketingCareers #CareerGrowth #MentorshipMatters #CanadianMarketing

[Canadian Marketing Association @CdnMarketing]

What does it take to build a sports brand before the game even begins? 🏀

At @WPP STREAM Toronto, Whitney Bell, Chief Marketing Officer of the @TempoBasketball , joined Gabriel from the CMA to share how she helped bring the WNBA’s first international franchise to life, even before a single player was signed.

From building brand awareness from the ground up to creating an inclusive community that welcomes new fans to basketball, Whitney shares how the Tempo is reimagining what it means to build a sports brand rooted in culture, connection, and belonging.

A great conversation on the power of community, purposeful brand-building, and creating something people want to be part of.

#WPPSTREAM #CMA #MarketingLeadership #BrandBuilding #TorontoTempo

[Canadian Marketing Association @CdnMarketing]

Last chance to join the conversation shaping how brands think about Canada's next generation of retirees.

With 5.2 million Canadians born in the 1960s and a $220 billion opportunity on the horizon, understanding this often-overlooked cohort has never been more important.

Join Maureen Norman of Stake Media Group for an intimate CMA Café executive roundtable exploring the longevity economy, changing retirement expectations and the opportunities for brands.
With only 15 spots available, don't miss your chance to exchange perspectives with fellow marketing leaders.

📅 November 12 | 9:30–10:30 AM ET
📍 Canadian Marketing Association, Toronto
Free for CMA members | Director-level and above
A few spots remain. Register now: https://t.co/S7vyOttLOO

[Canadian Marketing Association @CdnMarketing]

Marketing is a significant contributor to Canada’s economy and business success. A report from @S49Research (formerly The Conference Board of Canada) highlights the industry’s impact, contributing $130.9 billion to Canada’s #GDP and accounting for 4.6 per cent of the country's total economic output. https://t.co/ODUOux0ojI

[Canadian Marketing Association @CdnMarketing]

Marketers are often the first to encounter AI-generated fake content targeting their brand. The CMA #BrandSafety #AI Playbook gives you the tools to identify threats and act before they escalate. Access now: https://t.co/i759P8CDcN

#CanadianMarketing

[Canadian Marketing Association @CdnMarketing]

Non-compliant website and app design exposes organizations to legal penalties, regulatory scrutiny and consumer abandonment. The CMA Guide to Transparent Data Practices gives marketers the frameworks to get it right.

Access member guide: https://t.co/CyxKZVPDJg

#Privacy #DigitalMarketing #CanadianMarketing

[Canadian Marketing Association @CdnMarketing]

The future of our industry depends on the knowledge we pass on today.

Behind every great marketer is a wealth of experience, lessons learned, challenges overcome, and insights gained along the way. That knowledge shouldn't stop with you.

Through the CMA Mentorship Program, you have the opportunity to share your expertise, help emerging professionals navigate the industry, and contribute to building a stronger marketing community.

With just 12 hours over six months, you can invest in someone's professional growth while developing your own leadership and coaching skills.

Your experience can help shape what's next for marketing.

Join the CMA Mentorship Program.

Learn more about the requirements and apply to become a mentor: https://t.co/WRrdcj29Bt

#CMAMentorship #MarketingLeadership #MentorshipMatters #MarketingCommunity #CanadianMarketing

[Canadian Marketing Association @CdnMarketing]

Email. SMS. Automated calls. Telemarketing. The rules governing these channels are more detailed than many marketers realize. The CMA Guide to Telemarketing provides practical guidance to operate with confidence. https://t.co/yun89utCXn

#Telemarketing #CASL #CanadianMarketing

[Canadian Marketing Association @CdnMarketing]

Your organization’s experts could be its most powerful voices.

Turning internal expertise into thought leadership can help build trust, strengthen credibility and give your organization a distinct voice, especially in an era shaped by AI and growing mistrust.

Join Victoria Kirk, Founder of Verified Communications, for an interactive CMA Café exploring how to get busy experts on board, demonstrate the value of thought leadership and turn individual voices into scalable authority.

Designed for senior executives, this roundtable will share practical ways to get started and build a thought leadership program that makes an impact.

For CMA members at the Senior Executive level and up. Limited to 15 marketing leaders.
📅 Nov. 3 | 9:30–10:30 AM ET
📍 CMA Office | 145 Wellington Street West, Suite 203, Toronto
Free for members
Bring your questions and join the conversation.
Register now:

https://t.co/UGcqtFAA0T

[Canadian Marketing Association @CdnMarketing]

Most market entry strategies fail on intelligence, not ambition. The CMA AI Playbook gives marketers the frameworks to quantify entry risks, identify expansion pathways and build data-driven growth strategies. Access now: https://t.co/2QWX2239N0

[Canadian Marketing Association @CdnMarketing]

Canadian marketers are moving from experimentation to application. The 2026 CMA AI Readiness Report (w/ @strategyonline and twenty44) reveals 51 percent of marketers now use #AI daily, with advanced applications growing to 29 percent.

Read the full report: https://t.co/CpDIcjm2ga #Marketing

[Canadian Marketing Association @CdnMarketing]

Privacy reform. Responsible AI governance. The future of Canada’s digital economy. Go beyond the headlines. Hear directly from regulators, policymakers and industry leaders shaping and and navigating what comes next.

Join the Canadian Marketing Association in Ottawa for The Trust Economy: Marketing’s Evolving Landscape, bringing together leading voices from marketing, law and public policy to explore the changing relationship between privacy, AI, regulation and consumer trust.

Hear directly from The Honourable Evan Solomon, Minister of AI and Digital Innovation, about the government’s perspective on Canada’s AI and digital agenda. You’ll also hear from Philippe Dufresne, Privacy Commissioner of Canada, who will share the regulator’s view on enforcement priorities, upcoming regulatory changes and balancing privacy protection with business innovation.

Walk away with greater clarity on Canada’s proposed privacy reforms, responsible AI adoption and how to build transparent, compliant digital experiences that strengthen consumer trust.

📅 October 20 | 1:00–5:00 p.m. ET
📍 Ottawa Art Gallery | 50 Mackenzie King Bridge, Ottawa
🎟️ CMA Members: $25 | Non-Members: $100
🔗 Register Now: https://t.co/aeXtDxMVQa

[Canadian Marketing Association @CdnMarketing]

Your Digital Storefront is Under a Microscope

Consumers demand both relevance and responsibility in equal measure. How can marketers deliver both?

At The Trust Economy: Marketing’s Evolving Landscape, join us for “Your Digital Storefront is Under a Microscope,” a discussion exploring what consumers and regulators expect from brands and how privacy accountability can become a competitive advantage.

Featuring Amanda Maltby, Chief Privacy Officer at Environics Analytics; Sara Clodman, Chief Public Affairs and Governance Officer at the CMA; and Basil Hatto, SVP Product at NPD Canada, with Deborah Evans, Chief Privacy Officer at Rogers Communications, as moderator.

Drawing on the CMA’s 2026 consumer privacy research, this session will explore why privacy-positive design is essential to building better digital experiences and lasting consumer trust.

📅 October 20 | 1:00–5:00 p.m. ET
📍 Ottawa Art Gallery | 50 Mackenzie King Bridge, Ottawa
🎟️ CMA Members: $25 | Non-members: $100
🔗 Register Now https://t.co/aeXtDxMVQa

#TheTrustEconomy #Privacy #Data #Marketing #CMA #Ottawa #Cndpoli #CanadianMarketing

[Canadian Marketing Association @CdnMarketing]

Email, SMS, telemarketing, automated calls. If they’re part of your marketing mix, this webinar is for you. Hear from the CRTC's on CASL and telemarketing rules, what triggers complaints and what compliance looks like. Oct. 19 · 12–1 p.m. ET.

https://t.co/9BUH1NUefZ

#CASL #CanadianMarketing

[Canadian Marketing Association @CdnMarketing]

What does privacy reform mean for marketers? How can you put AI to work responsibly? Get insights on workflows, data use and digital trust, and hear from the Privacy Commissioner, Minister @EvanLSolomon and leading industry voices at the Ottawa Art Gallery on October 20. Register now: https://t.co/aeXtDxMVQa

#Privacy #AI #CdnPoli

[Canadian Marketing Association @CdnMarketing]

Most marketing teams have bolted AI onto isolated workflow steps. Fewer have restructured the workflow itself. That difference is what separates a minor speed upgrade from a fundamental organizational advantage.

Real workflow redesign delivers tangible outcomes, such as consistently cutting reporting cycle time, but efficiency is just the baseline. Without structural rethinking, teams simply automate superficial tasks and risk slipping into ‘cognitive surrender’, where critical human judgment quietly erodes.

Join us at The Trust Economy: Marketing’s Evolving Landscape for “The New Marketing Workflow: AI, People and Performance,” a panel discussion on shifting from a passive “human-in-the-loop" approach to keeping teams decisively in the lead.

Featuring Chris McLellan, Marketing Consultant and founder of Ask AI; John Stukel, Vice President, Client Strategy at Majestic; Jordan Yates, Group Director, Paid Search at Other. and Karla Congson, CEO and CTO at Agentiiv.

Hear real use cases and lessons on how others are executing this work with practical steps you can implement to bridge the gap between emerging AI capabilities and day-to-day practice.

📅 October 20 | 1:00–5:00 p.m. ET
📍 Ottawa Art Gallery | 50 Mackenzie King Bridge, Ottawa
🎟️ CMA Members: $25 | Non-members: $100
🔗 Register now: https://t.co/aeXtDxMVQa

#TheTrustEconomy #ResponsibleAI #AI #Marketing #FutureOfWork #Ottawa #cndpoli #CanadianMarketing #AIAdoption

[Canadian Marketing Association @CdnMarketing]

Privacy law reform is coming. Do you know what it means for your marketing activities?

In June of this year, the federal government introduced the Protecting Privacy and Consumer Data Act. If passed, it would replace Canada's current privacy law, PIPEDA and impact how organizations collect, use and protect personal information.

Join "How Marketers Need To Prepare For A New Privacy Law" at The Trust Economy: Marketing's Evolving Landscape for a practical discussion on what the proposed law could mean for marketers and privacy practices, and what organizations should do to prepare.

Featuring Samir Chhabra, Director General of Marketplace Framework Policy at Innovation, Science and Economic Development Canada (ISED), David Elder, Head of Privacy and Data Protection Group at Stikeman Elliott LLP, and Charla Parkinson, Chief Privacy Officer at Canadian Tire Corporation, Limited. The discussion will be moderated by Jordan Prokopy, National Data Trust & Privacy Practice Leader at PwC Canada.

Attendees will gain into the proposed changes, the potential implications for their organizations and the considerations marketing, privacy, and policy leaders should have on their radar.

📅 Oct. 20 | 1:00–5:00 p.m. ET
📍 Ottawa Art Gallery | 50 Mackenzie King Bridge, Ottawa
🎟️ Members: $25 | Non-Members: $100
🔗 Register now: https://t.co/aeXtDxMVQa

#CMATrustEconomy #Privacy #DataPrivacy #Marketing #Ottawa #PublicPolicy #CdnPoli #CanadianMarketing

[Canadian Marketing Association @CdnMarketing]

$131 billion. That’s marketing’s contribution to Canada’s GDP, up from $94B five years ago and now representing 4.6% of the national economy. @S49Research

https://t.co/vlhu5XXkk3

[Canadian Marketing Association @CdnMarketing]

Privacy law reform. AI. The marketing landscape is changing in Canada. Join @EvanLSolomon and leading Canadian policy, marketing and legal voices in Ottawa on October 20 to decode what it means for marketers.

https://t.co/YrwRrjZfSA

#CanadianMarketing #Privacy #cdnpoli

[Canadian Marketing Association @CdnMarketing]

What if you could build a landing page or analytics dashboard by describing what you need in plain language? The CMA's #VibeCoding playbooks show you how.

https://t.co/gnhy8neeGj