Chad Mumm

President of Pro Shop. Co-Host of The Vanity Index Podcast. Producer of The Skins Game, Full Swing, Happy Gilmore 2. Slotted Sticktician.

[Chad Mumm @chadmumm]

@woody5090s Dammit, you got me

[Chad Mumm @chadmumm]

I got chided about this at the worst possible place to be chided about this

[Gil “Handsome” Hanse @NOTdaRealGil]

🚨PSA🚨

Knock the sand off your damn feet before walking on the green!! 🤦‍♂️

[Chad Mumm @chadmumm]

@Clydenewsome And when asked by a cop, the best one on TV answered "i'm alright"

[Chad Mumm @chadmumm]

At what handicap can you tell people you’re “good” at golf?

IMO it’s +2 or better.

[Chad Mumm @chadmumm]

@tking2905 Mitch knows ball

[Chad Mumm @chadmumm]

@freewilllyyyy 100% agree with this (both takes)

[Chad Mumm @chadmumm]

@drip_flood insta-follow

[Chad Mumm @chadmumm]

@Houston_NoProb @golfnut9999 STAGGERING difference. I play with a lot of scratch golfers that manage their game and shoot good scores, then you play with a true +4 or +5 and its like a different species.

[Chad Mumm @chadmumm]

I think the correct answer if you are a scratch or better player when asked is to say

"i'm alright"

[Chad Mumm @chadmumm]

@top100enjoyer Witnessed a car accident

[Chad Mumm @chadmumm]

Just had to dial 911 in Los Angeles and got an answering machine. That’s insane.

[Chad Mumm @chadmumm]

@terencedaniels @UsedGolfFacts I’m curious what you could possibly think is going on.

[Chad Mumm @chadmumm]

This is a smart move from Versant that mirrors their deal for GolfNow, which has become hands-down the best digital business in all of golf.

[Chad Mumm @chadmumm]

Correction: Tiger Woods AND Jon Rahm-backed simulator company.

[Chad Mumm @chadmumm]

@Kevin2Chambers Yes

[Chad Mumm @chadmumm]

Correction: Tiger Woods AND Jon Rahm-backed simulator company.

[David Rumsey @_DavidRumsey]

New @FOS this morning: The Tiger Woods-backed simulator company Full Swing is being acquired by Golf Channel parent Versant for an eye-popping $530 million.

Deal gives Versant/Golf Channel a notable connection to TGL, which uses Full Swing's technology.

https://t.co/5Md8pNRm88

[Chad Mumm @chadmumm]

@BrandyChambel @Non_Equity_Nick Yeah but there’s clear strategic rationale for this and it’s over $500M. I just don’t get what the conspiracy could possibly be in this case? Tiger likely already cashed out when it sold to Bruin a few years ago.

[Chad Mumm @chadmumm]

@UsedGolfFacts Absolutely fair take/analysis.

Time will tell!

[Chad Mumm @chadmumm]

@ProGolfCritic @FullSwingGolf No, that’s called “not getting sued”.

[Chad Mumm @chadmumm]

Full Swing simulators work fine for the majority of their use cases, it’s a great price point for a home sim.

They may think they can use the platform and Versants distribution to build a Peloton of golf, ie holistic game improvement and practice digital ecosystem. That’s what I would do if I was buying it.

Versant also has a ton of free cash flows from a declining cable biz and needs to diversify revenue to consumer direct relationships.

Who knows if they overpaid, but it was being sold by Bruin who bought it a few years ago. The original investors already cashed out.

[Chad Mumm @chadmumm]

I doubt it has anything to do with TGL, who is going to sell their rights to the highest bidder.

My guess is it’s an ecosystem play and given that the FS tech uses cameras, they may see a way to extend to phones. Wouldn’t shock me if the FS brand becomes the main instructional brand for Versant/Golf Channel.

[Chad Mumm @chadmumm]

@UsedGolfFacts Clearly the value to Versant is several hundred million dollars. I imagine they will pump it on golf channel and bundle it into golf pass somehow.