On this episode of Out & Back, Paul Kirwin is joined by Matt R Vance Vance, author of The Review Cycle. Tune in as they chat about the importance of #reviews, the power of storylines, review elasticity and the star rating sweet spot, and much more. https://t.co/4hUOiLrKj7
Craig Mathews, the co-founder of @1PercentFTP joins this episode of Out & Back with Paul Kirwin to chat about the vision behind the organization, the urgent need to solve the #climateemergency, and much more.
https://t.co/WXoAAC2yEj
Brands are turning their focus to #zeropartydata to tap directly into #consumerintellignce. Learn how the Channel Signal platform streamlines this access: https://t.co/ob9akxczvx
With back-to-school and the busy holiday shopping season just around the corner, we're sharing a simple equation for accurately measuring your #ecommerce rate of conversion - via @Forbes. https://t.co/ekBHfFbSKd
We throw it back to 1603 to look at the dawn of the phrase "buyer beware" and how it no lo longer fits the bill with savvier shoppers sharing their experiences online through product reviews: https://t.co/dQ6vjxSpyv
In this outtake from Out & Back with @paulkirwin, @JoyTripProject talks about the recently completed @fullcircle2022 expedition - the first all-Black climbing team to attempt the summit of Mount Everest, with seven members reaching the summit on May 12. https://t.co/hdpFJWNj0l
Get primed for Outdoor Retailer Summer in Denver June 9-11 with this month's issue of Outdoor Retailer Magazine made possible by @GCIOutdoor/@orcacoolers, @AsoloSpA and @kijaro. Find out what’s new and what you need to know to maximize your time >> https://t.co/uTJyppqNcc
Did you know that @Smartwool has a sock recycling program? Hear Anne Wiper, VP/GMM talk about how it works and consider participating to give those 'holey' socks a second life 🧦
In 60 Seconds @paulkirwin takes a deep dive into three factors that affect a brand's #ecommerce#conversionrates: star average, volume, and recency. https://t.co/kyM4oRmkMS
Fit: the elephant in online consumer intelligence. Get it right, and you've got happy customers. Miss the mark, and it can come across in negative reviews. Read on to explore the increasing importance of accurate sizing, and why it matters to consumers. 🐘https://t.co/0PzjQsNiE1
Tune in as @paulkirwin chats with Anne Wiper of @Smartwool about the beginnings of merino wool, Smartwool's sock recycling, the evolution of the outdoor retail industry, and the need to invite diversity into outdoor sports.
https://t.co/BSYbbcFzqm
Anne Wiper, VP @Smartwool, is the latest guest on Out & Back with @paulkirwin. Check out this sneak peek as Anne shares her #DEI learning experiences and how the outdoor industry needs to encourage opportunity. Full episode drops Friday!
https://t.co/N8MbJ1VYaY
In 60 Seconds, Paul Kirwin looks at the current state of product reviews following the busy holiday shopping season. In short: review volumes have decreased but star averages have increased which is good news for brands. https://t.co/D3HQRIlmFq