Kerry

My life is my life

[Kerry @chappelleshow]

Leadership isn’t doing more hair.

Leadership is removing distractions so your artists can do their best work.

The less they’re worrying about everything else…

The more they’re able to focus on creating.

[Kerry @chappelleshow]

One of the biggest mistakes owner-operators make…

They never fully stop thinking like a stylist.

Their chair stays the priority.

Meanwhile, the team they’re trying to build becomes secondary

[Kerry @chappelleshow]

You stop managing one chair.

Now you’re managing:

• Systems
• Inventory
• Training
• Scheduling
• Personality

Your attention shifts from one client…

to an entire salon

[Kerry @chappelleshow]

Then you become an owner.

Now your success is measured by what your team produces.

That’s a completely different mindset

[Kerry @chappelleshow]

As a stylist your focus is simple.

• Your clients.
• Your schedule.
• Your skills.
• Your income.

Success is measured by what you produce.

[Kerry @chappelleshow]

The hardest transition in this industry isn’t…

Assistant → Stylist.

It’s…

Stylist → Leader.

[Kerry @chappelleshow]

Retention & Rebooking

System layers:
•Rebooking prompts
•Memberships / packages
•Loyalty triggers
•Lapsed client campaigns
•Referral prompts
•Service cadence logic

Why this matters:

A booked calendar beats a viral post every time.

[Kerry @chappelleshow]

Communication & Follow-Up

System layers:
•Automated confirmations
•Post-appointment instructions
•Review requests
•Missed-appointment flow
•Issue resolution flows

Why this matters:

Clients judge service businesses as much by communication as by skill.

[Kerry @chappelleshow]

Service Delivery & Experience

System layers:
•Service SOPs
•Appointment checklists
•Prep & close-out routines
•Time standards per service
•Quality control steps
•Client education built in

Why this matters:

Consistency is what allows delegation.

[Kerry @chappelleshow]

Client Qualification & Booking

•Intake forms / quizzes
•Booking requirments
•Calendar rules

Why this matters:

Service businesses lose money when the wrong client books the right service.

[Kerry @chappelleshow]

Systems should be layered in your business how ya’ll layering them cookies in that yogurt

[Kerry @chappelleshow]

F*ck how many hours you put into it..

what did you put into the hours?

[Kerry @chappelleshow]

Don't let the competition discourage you, there are over 7 BILLION people in the world and there is plenty of opportunity for success on Airbnb.

[Kerry @chappelleshow]

Think about ALL the people who use them:

- traveling professionals
- students
- retirees
- podcast recorders
- event planners
- digital nomads
- etc

[Kerry @chappelleshow]

Also consider more than just vacationers. In 2023 there are MANY uses for AirBNB and other short term rentals

[Kerry @chappelleshow]

Just because there are a lot of listings on Airbnb doesn't mean the market is too saturated for you to make money.

The demand for travel experiences continues to grow rapidly (20% in the last year)

[Kerry @chappelleshow]

How do I know if my market is over saturated with AirBNBs ?

(A thread)

[Kerry @chappelleshow]

There’s a few things that make this all work in 2023

So for those who would like to learn my step-by-step formula to get started with short term rentals, DM me

"STR"

[Kerry @chappelleshow]

So that's what I'd do if I had $20k to get started in real estate.
Once I had my first property set up,

I'd go and look for the next one.
Then I'd take profits and start the 3rd one.

And then keep repeating the process...

[Kerry @chappelleshow]

It takes me around $12k to furnish a property.
The total cost of setting up a property (example):
Rent: $2,300
Furniture: $12K
Security deposit: $2,300
So it takes me around $16k total to set up the whole property.
Once the property is set up, it's ready to be listed immediately