Christopher Tompkins

Fractional Sales & Marketing Leader | CEO @ The Go! Agency (15+ yrs)
Helping businesses fix broken growth systems & scale revenue
Host: Bulletproof Marketer 🎙️

[Christopher Tompkins @chrisgoagency]

There's a difference between using AI to create more content and using AI to create more clarity.

One scales noise.
The other scales momentum.

By June, that gap becomes obvious.

#AI #Marketing #B2B

[Christopher Tompkins @chrisgoagency]

A weak July exposes one of four things:

-the strategy beat the workflow,
-sales and marketing aren't aligned,
-AI never made it into execution, 
-the team treated summer as a reason to coast.

 July doesn't create problems. It reveals them.

#B2B #MarketingStrategy #MarketingOps

[Christopher Tompkins @chrisgoagency]

July doesn't wait, and neither does H2.

Planning should be done. Now it's about execution.

The brands that finish the year strong don't start later—they stay active while competitors drift.

#B2BMarketing #MarketingLeadership #GrowthStrategy #DemandGen

[Christopher Tompkins @chrisgoagency]

Most organizations already have the data they need.

The advantage isn't visibility anymore.

It's how quickly you can act on what the data is telling you before the market shifts again.

#Marketing #B2B #AI

[Christopher Tompkins @chrisgoagency]

A lot of marketing complexity comes from doing things that no longer work.

June reviews shouldn't just find new opportunities.

They should identify what no longer deserves budget, time, or attention.

#Marketing #Growth #Leadership

[Christopher Tompkins @chrisgoagency]

Summer slows down brands without a system.

For teams reading H1 data correctly, June is an opportunity.

The market didn't disappear.
It moved.

Can your team see where?

#Marketing #B2B #Growth

[Christopher Tompkins @chrisgoagency]

AI is exposing something uncomfortable inside a lot of organizations right now.

Some teams wanted faster production.

What they actually needed was faster decision-making.

Those are not the same thing.

#MarketingLeadership #AIMarketing #MarketingStrategy #DigitalTransformation

[Christopher Tompkins @chrisgoagency]

The teams gaining ground aren't waiting for July.

They're adjusting messaging, targeting, and budgets while campaigns are live.

Optimization isn't a phase anymore.
It's infrastructure.

#Marketing #DigitalMarketing #B2B

[Christopher Tompkins @chrisgoagency]

A lot of brands spent H1 accelerating output.

June is when leadership starts asking whether any of that output actually created momentum.

Activity can hide a weak strategy for a while.

H1 data usually cannot.

#AIMarketing #GrowthStrategy #B2BMarketing #MarketingLeadership

[Christopher Tompkins @chrisgoagency]

Most mid-year marketing meetings ask:
"Are we producing enough?"

A better question:
"Are we learning fast enough from H1?"

That's where momentum is won or lost.

#Marketing #B2BMarketing #AIMarketing

[Christopher Tompkins @chrisgoagency]

There is a growing gap between brands using AI to create more content and brands using AI to create more clarity.
One creates noise faster.

The other creates momentum faster.

#MarketingStrategy #AIMarketing #MarketingLeadership #B2BGrowth

[Christopher Tompkins @chrisgoagency]

Most organizations already have enough data to improve performance.

The real advantage is responding before the market shifts again.

#AIMarketing #MarketingLeadership #B2BMarketing #DigitalStrategy

[Christopher Tompkins @chrisgoagency]

A lot of marketing complexity comes from teams refusing to stop what no longer works.

Mid-year reviews should identify not just opportunities, but what no longer deserves budget or attention.

#MarketingLeadership #DigitalMarketing #MarketingStrategy

[Christopher Tompkins @chrisgoagency]

Summer slowdown is coming, which makes May a critical conversion window.
The brands pulling ahead are tightening feedback loops while competitors are still debating reports.
Speed matters.
Interpretation matters more.
#B2BMarketing #MarketingStrategy #GrowthMarketing #AIMarketing

[Christopher Tompkins @chrisgoagency]

AI is exposing something uncomfortable inside a lot of organizations right now.

Some teams wanted faster production.

What they actually needed was faster decision-making.

Those are not the same thing.

#MarketingLeadership #AIMarketing #MarketingStrategy #DigitalTransformation

[Christopher Tompkins @chrisgoagency]

The teams gaining ground right now are not waiting for quarterly reviews to optimize.
They are adjusting messaging, targeting, and spend while campaigns are live.
Optimization is no longer a phase.
It is infrastructure.
#MarketingStrategy #DigitalMarketing #AIMarketing #B2BGrowth

[Christopher Tompkins @chrisgoagency]

A lot of brands spent Q1 accelerating output.

May is where leadership starts asking whether any of that output actually created momentum.

Activity can hide weak strategy for a while.

Mid-year data usually cannot.

#AIMarketing #GrowthStrategy #B2BMarketing #MarketingLeadership

[Christopher Tompkins @chrisgoagency]

Most mid-year marketing meetings start with the wrong question.

Not:
“Are we producing enough?”

Better question:
“Are we learning fast enough from what we already produced?”

That gap is starting to separate brands right now.

#MarketingStrategy #AIMarketing #B2BMarketing

[Christopher Tompkins @chrisgoagency]

AI isn’t a content shortcut. It’s infrastructure.

Shortcuts fade as everyone copies them.
Infrastructure compounds—better data, faster decisions, stronger campaigns.

Which one are you building?

#MarketingLeadership #AIMarketing #B2BMarketing #B2BGrowth

[Christopher Tompkins @chrisgoagency]

The riskiest AI outcome? Looking productive while going nowhere.

Content is flowing. Campaigns are live. The team is busy.
But results aren’t moving.

Activity isn’t momentum. Know the difference.

#AIMarketing #MarketingStrategy #B2BMarketing #MarketingLeadership