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The 2022 winner for Best Communication Strategy – #PlaceBrand at the #CNPAwards is @scotland
! Well done to everyone on their distinctive, lyrical campaign that encompassed the heart of the nation brand strategy.
Our final winner at the #CNPAwards is for #PlaceBrand of the Year [powered by @BrandkitApp]. Congratulations to @e_estonia for the ongoing success of a collaborative, pillar-based approach to nation branding that continues to deliver results.
A big round of applause @esencialCR, the winner of Best Use of #Design at the #CNPAwards. The design idea and solution were rooted in authenticity and the team took an opportunity to reinforce the nation brand and foster national pride.
The winner of Best Use of #Data at the #CNPAwards is @DiscoverLINY for a strategy that invested in deeper analysis to reach out successfully to new markets. Well done to the whole team!
Congratulations to @Iceland who have won the Best Communication Strategy – Tourism category at the #CNPAwards! The speed of their response to a global news story and their irreverent, cheeky campaign wowed the jury.
Our second Highly Commended is in the Best Communication Strategy – #Tourism category at the #CNPAwards. Well done to the team at @CapeTownTourism for their excellent work.
Congratulations to @CopCap, our 2022 #CNPAwards winner for Best Communication Strategy – #EconomicDevelopment. The jury were impressed by the team’s long-term view, short-term results, and creative approach to talent attraction.
Our first Highly Commended of the 2022 #CNPAwards goes to @Work_In_Estonia for Best Communication Strategy – #EconomicDevelopment. Well done to the team for a stellar campaign.
First up is the #CNPAwards winner for Best #CitizenEngagement. Congratulations to @InvestMoldova for a nimble and sensitive campaign that aligned citizens around a message of peace and delivered real results.
Costa Rica had a strong tourism proposition, but they needed a story that would attract FDI. @AndreaCentenoR@invest_cr shares how they developed a values-led brand that focused on People, Planet, and Prosperity to share their sustainable credentials with the world.
#CNPGlobal22
Todd @babiak, @BrandTasmania, outlines the journey to develop a unifying narrative for Tasmania and how they identified a story that resonated with the community and created a focal point to nurture civic pride.
#CNPGlobal22
Vinaka @citynationplace for having us, presenting on the remarkable recovery of #Fiji and touching on our core brand of happiness, as well as our plans around #sustainability and #culture. Great opportunity in London to talk about our beautiful island nation to a big audience!
Wonderful to get an update on the place brand strategy of @IdanhaNova as Mayor Armindo Jacinto talks about how they reversed population decline by positioning themselves as a hub of agritech innovation and a place where you can restart.
#CNPGlobal22
"Find your niche, and build on it."
Ray Hoyt talks at #CNPGlobal22 about how @USABMXSTEM are working in partnership with Tulsa to build a strong sports and outdoor proposition for the destination.
When we say we need to measure and improve ‘place perception’ here is what we mean! Thanking @bloomconsult & @citynationplace for embarking on the ‘holy grail’ project to develop an industry standard for measuring the return on our place brand strategies. 📈
#CNPGlobal22