built myself a little demo of the new Personal Agent Protocol (Poppy)
using Pi Durable, deployed to Cloudflare ofc
ask it to exchange order #1042
https://t.co/ySpfV8cuZb
https://t.co/5Szs5V4Njw
On Tuesday, Sierra announced Personal Agent Protocol with Meta, Genesys, Instinct, Rocket, Shopify, Stripe, and Walmart. The response has been incredible and today we’re publishing the first draft of the protocol at https://t.co/Qao9yEfzx4 and announcing 35 new design partners.
As personal agents take on more, our goal is simple: consumers have choice and control, and companies know when they’re dealing with an agent and who it represents.
This draft is a starting point. We’d love for companies, developers, and personal agent builders to read it, give feedback, and help us build an open standard together.
Watch the Personal Agent Protocol in action. @Redfin and @RocketOTD agents working with Muse to find homes in Michigan and get a user pre-approved for a mortgage. Thank you to Alex McGillis for a great demo.
Today, most agents are built with the help of other agents like Sierra's Ghostwriter. Yesterday, Sierra open-sourced hyper-𝜏-bench (published as 𝜏^𝜏-bench), a new long horizon agent evaluation that measures how well models can not only act as an agent, but construct one. https://t.co/wMEmcQwx7z
I'm excited to announce that Julia Brau Donnelly will be joining Sierra as our Chief Financial Officer.
Julia has seen companies from almost every side: as an investment banker, a private-equity investor, an operator at Wayfair, and as CFO of Pinterest. That range of experience and adaptability is so valuable in an industry that is changing at a pace none of us have seen before. Most of all, Julia embodies our culture: low ego, high agency, and excited to roll up her sleeves to get the work done. And there’s a lot of building to do.
Just two and a half years since launch, Sierra has become the leading customer-facing conversational AI platform. The business is growing much faster than even our most optimistic predictions, hitting $100M in ARR in just seven quarters and $200M in nine quarters. We now work with over 40% of the Fortune 50, one in three of the leading banks, five out of 10 of the largest healthcare companies in the world, and 25% of the IBEX 35. With the shift from one-and-done service agents to revenue-aligned long-horizon agents, the opportunity for Sierra just got much, much bigger.
Julia — welcome to Sierra! @claybavor and I are so excited to have you on the team.
Today, Sierra’s launching Voice Personas, which enable you to give your agent not just a voice, but a personality. Voice AIs shouldn't sound the same. It's time to empower every company to define their own brand voice. And we had a ton of fun messing around, as you’ll see in the video.
At Sierra we are very proud to have partnered with @foxone to deliver an exceptional customer experience during one of the biggest moments in sports.
FOX's coverage of the 2026 FIFA World Cup broke television records, with the Spain vs. Argentina Final becoming the most-watched soccer telecast in U.S. history averaging 39.8M viewers.
Simultaneously, FOX One customer engagement increased 15–20x. Despite the unprecedented demand, the AI agent successfully contained 86% of customer conversations.
Most importantly, the majority of customers who engaged with the AI agent received successful resolutions, and customer sentiment remained positive throughout the tournament — demonstrating the power of combining AI with a thoughtful customer experience strategy.
A huge thank you to the team at FOX One for an incredible partnership and for proving what's possible when innovation and customer obsession come together. Looking forward to what's next.
Excited to share that BBVA launched Sierra's first long-running Horizon agent in just 30 days — from initial discussion to production. It’s now serving BBVA customers in both Spain and Argentina.
Deploying AI at this pace is truly remarkable for an organization operating at the scale of BBVA and a testament to the leadership of @bravoacin and the bank’s amazing technology teams.
Customers come first is a core BBVA value. With Horizon agents, they can build deeper relationships that help grow their business. @claybavor and I are so grateful for our partnership.
Since January, @SierraPlatform has grown revenue >100%, while growing our engineering team <15%.
Small, AI-native teams are more productive, cohesive, and fun. Here are some examples of how we work 🧵
Last month we introduced Horizon, which enables agents to pursue long-term goals like originating a loan or settling an insurance claim. Today, we're excited to announced our partnership with @Plaid so customers can now securely connect their bank accounts with agents built on Sierra. This not only enables people to make payments or verify their finances without leaving the conversation — the agent can then use that information to complete longer-running tasks like refinancing a loan. It's a big pivot beyond customer support, to agents that can drive revenue, proactively engaging over days, weeks or months to deliver meaningful business outcomes. Read more from me and @ Will Robinson below. https://t.co/TrFyfxGTo5
We recently posted about Pinecone, Sierra’s internal agent every employee uses for everything from writing code to GTM. Mihai wrote up how the Pinecone team designed the MCP service behind it, including nuanced issues like access control and context overload. Check it out:
I'm proud to announce our partnership with SoftBank, the leading telecommunications and IT operator in Japan, with decades-long relationships across all the major enterprises there. We share the same competitive intensity and ambition to help companies deliver better outcomes for their customers with AI. I'm excited to also have SoftBank as a customer across its flagship SoftBank and Y!mobile brands, as well as additional services operated by its group companies. https://t.co/2iGXbVlmLg
We wrote up how we've AI-pilled Sierra. The centerpiece is an AI agent named Pinecone that the whole company uses for everything from business analysis to writing code. Pinecone now generates 70% of our PRs and automates hundreds of tasks every day to quietly handle work no one explicitly prompted. https://t.co/OlEnO6cTw5
Sierra just hit $200M in ARR. It took seven quarters to get to $100M, and only two more quarters to add our next $100M. Proud of the team and very grateful to our customers and partners.